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TRANSCRIPT
Havaianas Robin Susan Erica Mei
Why we choose this product and opportunity
A product from Brazil100 percent pure rubber sandalOne of the best products in the worldThe generalizationA work of art
What is Havaianas
Category of Havaianas
Woman
Men
Kids/ Baby
Limited Edition
Types of Havaianas
Flash Tresse & Flash Urban Fresh
High Look & High Flower
Slim & Slim Flower
Fit
Skull & Cards
Letrinhas & Flores
Metalic Light Golden & Slim Little Bird
Sunny
floral
surf girl
original
brasil logo
Slogan analysis
“The Real Ones”
SWOT- Strength
Material
Design
Quality
Price
SWOT- Weakness
Informal
More expensive (than the other sandals)
Not good for health
SWOT- Opportunity
To expand the variety
Create another selling point
SWOT- Threat
creativity is a must
many new brands and imitators each day
customer's consistency
How a havaianas born
Summary: Havaianas is another word for flip-flops. People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expe
nsive, and could make a health problem because of the design itself.
They still have opportunities to expand the variety of flip-flops, therefore, create another selling point.
Threat as a top brand, creativity, managing skills, consistency, is a must.
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Do you have one of havaianas?