logos & slogans
DESCRIPTION
Notes on logos and slogans, including examples.TRANSCRIPT
Logos & SlogansConcepts and Designs
Know What It Represents A concept, company
Recognition trust
Describable Memorable
What’s It’s Not Doesn’t necessarily include text Doesn’t necessarily include a picture Busy Messy
Steps of Design The Design Brief - think about what you
want Research & Brainstorming – come up
with ideas Sketching – try lots of different things
Steps of Design Prototyping & Conceptualizing – pick
one and try running with it Revise & Add Finishing Touches – your
first draft is never perfect Showcase Finished Project – create a
final copy and show it off on all your materials
Slogans Memorable motto or phrase used in
advertising Express an idea or purpose
Memorable Slogans Just do it! –Nike You’re in good hands with Allstate. –Allstate The quicker picker upper. – Bounty Have it your way. – Burger King M’m, M’m good! –Campbell’s Soup Snap! Crackle! Pop! –Rice Crispies
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