ppt of macho cream
TRANSCRIPT
PRODUCT MANAGEMENTPresented By
Sanjog Kakade&
Rakesh Yadav
MACHO Shaving CreamMacho – For Gentleman look
INTRODUCTIONGrowth Rate 23% in shaving cream
Male population above 18 more than 40 cr
Consciousness about look in male increasing
Shaving cream industry 1.5 billion
Brands in Indian Shaving CreamGodrejOld SpiceAxeDettolVi JohnPalmoliveOthersGillette
Market Share
Marketing MixPRODUCT
PLACE
PRICE
PROMOTION
Product- macho shaving creamProduct Characteristics
• Rich long-lasting lather• Cream with moisturizers• Contains Lanolin for smooth shaving• Pleasant fragrance• Available in 20,50,70,100 gm.
PRICEIntroductory pricing stratergy
Quantity in gram Price in Rs
20 gm Rs 16
50 gm Rs 37
70 gm Rs 52
100 gm Rs7o
PLACE(DISTRIBUTION)
PROMOTIONAdvertisement
Direct Selling
Use of wall painting, Hoardings
Special scheme like free blade
Giving 10% extra
PositioningFor men having macho image
Mainly focus on youth
In saloons & hairdressers
SWOT ANALYSISStrength Weakness
Better quality
Special formulation
Affordable price
Effective promotion stratergy
New in market
Poor distribution challenge
Mainly focused on youth
Opportunity Threat
Large market
High growth
Constant demand
Can be produce various related product – aftershave
Tough competition from market leaders
Bargaining power of suppliers
New entrance
Large number of substitute products available