kwality wall's ice-cream ppt
TRANSCRIPT
Kwality Wall’s Ice-creams
HINDUSTAN LEVER LIMITED
Unilevers mission is to add vitality to life. We must everyday needs for nutrition, hygiene & personal care with brands that feel people good, look good & get more out of life.
ABOUT KWALITY WALL’S
Type Subsidary
Industry Food
Founded 1986
Headquaters Mumbai, India
Product Ice-creams
Parent Hindustan Lever Limited
Website www.kwalityfoods.com
KWALITYBread Catering Food Courts
Restaurants Ice Creams
HISTORY
37-68 AD Roman emperor is said to have eaten a sort of water ice.
Chinese claim they have been making & consuming ice cream since ages.
Marco Polo (1254-1324) carry the Chinese ice cream recipes back to Venice.
Royal ice cellars was built in Mesopotamia in 2000 B.C. In 16000s French King Louis had Feasts with colored water ice
with liquor. In 1674 flavored ice recipe was published. Robert Green in 1874 invented the Ice Cream soda, which took
consumption of ice cream in America & other parts of the world. In 1904 Cones were used for the 1st time to serve Ice Creams. In 1980 thicker Ice Creams were made known as the Premium
Ice Creams.
HISTORY
The Indian ScoopKwallity Wall’s was launched in 1995 as Hindustan Unilever Ltd ‘s. master brand for ice creams. Kwallity Wall’s has been delivering superior quality products under its international brands. Hindustan Unilever started by merging 6 existing ice cream brands in the country and then launched Kwallity Wall’s range of ice creams and frozen desserts.
The Global Scoop Unilever is the world's biggest ice cream manufacturer, with an annual
turnover of €5 billion Heartbrand products are sold in more than 40 countries. The
Heartbrand operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands)
HISTORY OF KWALITY WALL’S
‘WE BELIEVE THAT PEOPLE NEED SMALL MOMENTS OF PLEASURE IN THEIR LIVES. OUR PASSION IS INSPIRED BY OUR LOVE FOR SIMPLE INGREDIENTS LIKE MILK, FRUIT AND CHOCOLATE, WHICH MAKE OUR PRODUCTS THE BEST “THE PLEASURE FOOD” THERE IS.’
Taste the fun side of your life
Making you happyIce Cream makes you
happy officially
Kwality is not just a brand – it is the ice-cream associated with the Indian summer; it’s the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value.
ICE-CREAMS
Amul is the market leader in this frozen category with a 27 per cent share. It is followed by Kwality-Wall's at 8 per cent, Vadilal and Mother Dairy, Delhi at 7 per cent each with Dinshaw and Arun each having a 4 per cent share of the market. The rest of the cone is filled up by regional brands.
The per capita consumption of ice-creams in India is a paltry 250 ml per annum while the average global consumption is 2 litres. Even countries like Sri Lanka and Pakistan consume much more than India.
VARIANTS
Badshahi Falooda Drink . Traditional Kulfi. Falooda . Cassata . Sugar Free . Shakes . Sundaes . Smoothies .
NEW ENTRANTS
Almond Praline
Choco BrownieChoco Berry Nova Candy Cake Xplosion
Black Grape Jelly Twister Zing Fruit n Nut Mocha Brownie Fudge
PRICE
PLACE
India, Pakistan, Sri Lanka, Malaysia and Singapore. It is a company of Hindustan Lever Limited, the arm of Unilever
in India, and is an extension of the Wall's ice cream brand of Great Britain.
PROMOTION
Buy Cornetto
Love Bike
Adds
COMPETITORS
Competition is very intense due to low differentiation.Ice cream industry accounts to around 2000 cr & organised
segment is 800-900 cr.
Amul Mother Dairy Baskin&Robbons And Local competiors
CONCLUSION
Brand Quality Hygienic Affection Worth full
THANK YOUSlides Presented By - Anjali Anand (MBA 4th Sem.)
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