Sales and Distribution System ofPureit Water Purifiers Brand

Presented By: Vikash kr. Singh

DSMS Business school,Durgapur

Company Introduction• Earlier known as Hindustan Lever Limited• Was formed in 1933 as Lever Brothers IndiaLimited.• Headquartered in Mumbai,• HUL is the market leader in Indian products suchas tea, soaps, detergents etc.• The company’s statement of corporate purpose isto “meet the everyday needs of people,everywhere.”

• India's largest Fast Moving Consumer Goodscompany• Anglo-Dutch company Unilever-52.10%• 15,000 employees, including over 1,300managers• 40 factories across India• HUL's distribution network Comprises:• 4,000 redistribution stockists.• 6.3 million retail outlets.

Past Milestone

• Entered India in 1988, by exporting Sunlight Soaps Bar• Lifebuoy was introduced in 1895• Vansapatiwas launched in 1918• Dalda Brand come into market in 1937• Unilever initial Indian subsidiary 1. Hindustan Vanaspati Manufacturing Company (1931) 2. Lever Brothers India Limited (1933) 3. United Traders Limited (1935)These three companies merged to form HLL in November1956

Organizational StructureVICE PRESIDENTGENERAL MANAGER MANAGERSr. SALES MANAGERAREA SALES MANAGERTERRITORY SALES OFFICERTEAM LEADERSALES EXECUTIVE

• Pureit - The world's mostadvanced in-homewater purifier.

• Price of just Rs. 2000.

• Germ Kill BatteryTechnology

• Pureit has been launched on a pilot basisthrough the company's rural initiative -Project Shakti.• The company plans to add 2,500 moreexecutives over the next nine months toPureit’s existing sales team of 7,500.• Besides traditional advertising such astelevision commercials, the company ispromoting the product through nontraditionalchannels such as hospitals,clinics, government and non-government bodies and health care agencies.

Market share of purifiers

• Aquaguard is the market leader withapproximately 68% market share.

• Aquasure and Pureit, together account for 20%of water purifiers sold and are reported to begrowing at 100 percent per annum.

• two thirds of the existing water purificationmarket belongs to UV water purifiers and onethird is shared between reverse osmosispurification systems and chemical purifiers.

Distribution Channel These are sets of interdependentorganizations involved in the process ofmaking a product or a service available foruse or consumption.

Rural distribution

Sales Forecastfor Pure It

Mon soon – The tap water iscontam inated .( July to September )Marriag e – Pureit is used as a gift.(April to June )

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