demand forecasting of pureit

ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY 1 | P a g e

PROJECT REPORTON

DEMAND FORECASTING OF HINDUSTANUNILIVER WATER PURIFIER “PURE IT”

Under the guidance of:DR. NEERJA S H A R M A

Submitted by:-

Deepak kr.patel

Chayan Bhatacharjee Chandan kumar

1st Trimester PGDM,

ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY

SUBMITTED TO:-Dr. (Prof.) Neerja Sharma


DECLARATION

We DEEPAK KUMAR PATEL, CHANDAN SHARMA andCHAYAN BHATACHARJEE, student of PGDM-AIMT (2011-13)studying at ACCURATE INSTITUTE OF MANAGEMENT &TECHNOLOGY , GREATER NOIDA, solemnly declare that theproject work titled- “Demand forecasting of Hindustan Uniliver Waterpurifier PUREIT” was carried out by us at local market place inGreater Noida in partial fulfillment of the 1st Trimester of PGDMprogramme at Accurate Institute of Management & Technology.

This programme was undertaken as a part of academic curriculumaccording to the Institutes rules and norms and by no commercialinterest and motives.

Place:

Date

DEEPAK KUMAR PATEL (AIMTDM1113132)CHANDAN SHARMA (AIMTDM1113129)CHAYAN BHATACHARJEE (AIMTDM1113130)Section :- G1PGDM 1st Trimester – AIMT- Greater Noida.


ACKNOWLEDGEMENT

We feel great pleasure for the completion of this project. At the very outset

Would express our sincere thanks and deep sense of gratitude to personnel

who helped us during the collection of data for the preparation of this report.

We are thankful to Dr. (Prof) Neerja sharma, Faculty of ManagerialEconomics at Accurate Institute of Management & Technology for giving

us such a wonderful project work and for his continuous support.

We take opportunity to thanks all my friends and also thank all people who directly

or indirectly concerned with this project.


CONTENTS

Chapters Page No.

IntroductionDiagram of pureit Features Performance testingCompetetior

4

Scope of study 11

Economic profile of study 12

Data collection 13

Research Instrument 14

Demand forecasting Technique uses . 15

Data presentation & analysis 16

Conclusion 20

Suggestion & Recommendation 21

Bibliography 22

Questionare 23


INTRODUCTIONWelcome to the world of Hindustan Unilever Pureit Water purifier the most

advanced in home water purifier in the world. Pureit, a breakthrough offering of

Hindustan Unilever, comes with many unique benefits complete protection from

all water borne diseases, great convenience, and unmatched affordability. Pureit’s

unique Germkill Battery technology kills all harmful viruses and bacteria and

removes parasites and pesticide impurities, giving you water that's 'as safe as

boiled water. It assures your family of 100% protection from all water-borne

diseases like jaundice, diarrhoea, typhoid and cholera. What’s more, it doesn’t

need gas, electricity or continuous tap water supply. You will be further reassured

to know that Pureit meets the stringent germ kill criteria of the Environmental

Protection Agency (EPA), the toughest regulatory agency in the USA. Protect

your loved ones with a Pureit Water Purifier today.

Recently company are accredited to market Pureit water filter for export in bulk in

India's neighbourhood countries. Provided payment terms are full advance and

freight arranged by consignee at his cost.


DIAGRAM OF PUREIT


Pureit purification system is a compact drinking water treatment product suitable forhousehold use. It is developed by the Hindustan Unilever. The core of this system is itsunique Germ kill Battery Kit which consists of the Compact carbon trap, Germ killprocessor, and Polisher. Each of these kits performs a certain treatment method.

5 Stage of purifying water by pureit.

1. Micro-fiber Mesh - Removes visible dirt

2. Compact Carbon Trap - removes remaining dirt, harmful parasites & pesticideimpurities

3. Germ kill Processor – uses 'programmed chlorine release chlorine technology' and itsstored germ kill process targets and kills harmful virus and bacteria

4. Polisher – removes residual chlorine and all disinfectant by-products, giving clearodourless and great tasting water

5. Battery Life Indicator - Ensures total safety because when the germ kill power isexhausted, the indicator turns red, warning you to replace the battery

Auto-Switch off - In case, the battery is not changed when it turns fully red, as anadditional assurance of safety, the advanced Auto-Switch off will automatically switch-offthe flow of water.


FEATURES

KEY FEATURES PUREIT BOILINGPROCCESS

LEADING UV INLINEPURIFIER

CANDLEFILTER

Kills/Removes harmfulViruses

√ × √ ×

Kills/Removes harmfulBacteria

√ × √ ×

Kills/Removes harmfulViruses

√ × √ ×

End of life indicator√ × × ×

Auto switch off√ × × ×

Improves clarity√ × √ ×

Removes odour√ × √ ×

Doesn’t need expensive√ √ × √

Doesn’t need electricity√ √ × √

Doesn’t need continuouspower

√ √ × √Doesn’t need plumbing

√ √ √ √Doesn’t need expensiveMaintenance contract

√ √ × √


Performance testing

Leading scientific institutions

o Central Food Technology Research Institute.

o National Institute of Cholera and Enteric Diseases

o Indian Public Health Association

o Institution of Public Health Engineers

Leading Medical Institutions

o King Institute of Preventive Medicine

o Sundaram Medical Foundation

o Apollo Hospitals

o SRL Ranbaxy Clinical Reference Laboratories

Leading International Institutions

o London School of Hygiene and Medicine UK

o Scottish Parasite Diagnostic Laboratory, Glasgow, UK


COMPETITOR

Whirlpool

Eureka Forbes Ltd.

Kent

Philips

Ken star

Tata Swatch

New Era (OSMO & Total aqua Fresh)

Key player in local market at Greater Noida.

Hindustan Unilever Ltd.

Eureka Forbes Ltd.

Kent

Philips

Tata Swatch


SCOPE OF THE STUDY

This will help us to know the market trends demand and consumption patterns future

prospectus in term of potential growth consumer test and buying behavior for the HUL

product water purifier. At the same time some bottlenecks and loopholes in the entire

process could also be taken into consideration for their solution as well as betterments. In

short following few aspects could be taken care of through this study:-

To study distribution network of HUL.

To study about the relationship and association of the household with the company.

Popularity of company product among customers.

Customer’s opinion towards the product.

To know about the awareness of drinking water used by various households.

Demand of HUL water purifier Pureit in future.


Economic profile of studyGreater Noida is located in the Gautam Budh Nagar district of the north Indian

state of Uttar Pradesh (UP). It is under the perview of the National Capital Region (NCR)

of India. It is located about 40-kilometre south-east of New Delhi and about 20-

kilometre south-east of Noida one of the largest industrial townships in Asia .

The demographics of Greater Noida, mainly consists of students, corporate and labour

class workers. Students are mostly temporary residents who come mostly from other

parts of Uttar Pradesh, but in some cases from far away places of India, and abroad. This

is owing to the large number of colleges in this region.

City Greater Noida

Latitude 28° 29′ 13.1634″

Longitude 77° 30′ 26.0634″

Latitude 28.48699

Longitude 77.50724


DATA COLLECTION

It’s the way by which we collected data and used it to analysis the available fact forarriving at a particular results and suggestion. Basically there are two ways of collectingthe data primary & secondary.

This was done by using:-

A. Primary data. These are the fast hand information as observation in leads to collect

through surveying as interviewing using questionnaire and schedules.

Questionnaire- It can be recognized as a schedule, interview from or measuring

instrument is a formalized set of question for obtaining information from the repaired. It is

widely used in consumer and industrial marketing research analysis.

B. Secondary data – these are the data which are already available in data which are

already available in usable forms various type secondary data used.

Literature from various papers, journals, and magazines. E.g. News and Views

and paper India.

Annual report (previous record of the company.)

Internet surfing.

Other official sources.


RESEARCH INSTRUMENTSThe research instrument used in the study was predesigned up to designed questionnaire

with closed ended multiple choice & open-ended questions.

QUESTIONNAIRE

The questionnaire is by far the most common instrument in collecting primary data & the

questionnaire consists of question presented to respondent for their answers. The

questionnaire used a set of open-ended question.

SAMPLE SIZE

Sample size is 40 households

Type of research - Descriptive research (it includes facts findings service)

Statistical tools - Pie charts, bar diagrams etc.

Data collection - Through questionnaire


Demand forecasting Technique usesThe demand forecasting technique use in this survey is free hand or graphic method. Thissurvey is based on percent sales of HUL water purifier ‘pureit’ on yearly basis.

Graphic method :-

A smooth curve is obtained by plotting the given values which enables us to formanidea about the general trend of the series. And after joining the trend line of graph whichdata we will found that will be the demand of future of HUL “Pureit” water purifier.


DATA PRESENTATION & ANALYSIS

The following data and information has been obtained through research activity.

Have a Water Purifier Frequency Percent

Yes 27 67.5

No 13 32.5

Total 40 100.0

Frequency and Percentage of the respondents who have water purifier

0

5

10

15

20

25

30

Yes No

27

13

FREQUENCY





Yes 27 67.5

No 13 32.5

Total 40 100.0


FREQUENCY

Yes

No 67.5

32.5

PERCENTTAGE





Yes 27 67.5

No 13 32.5

Total 40 100.0


67.5

PERCENTTAGE

Yes

No


Company Frequency Percent

Eureka Forbes 6 15.0

HUL Pure it 11 27.5

Kent 9 22.5

Whirlpool 2 5.0

Any Other 1 2.5

Not Use 11 27.5

Total 40 100.0

Frequency and Percentage of respondents “which company water purifier, They areusing and will use”

Market share of water purifier as per Survey

0

2

4

6

8

10

12

6

119

2 1

FREQUENCY




HUL Pure it 11 27.5

Kent 9 22.5

Whirlpool 2 5.0

Any Other 1 2.5

Not Use 11 27.5

Total 40 100.0



1

11

FREQUENCYEurekaForbesHULPure itKent

WhirlpoolAnyOtherNot use

15

22.5

52.5

27.5

PERCENTAGE




HUL Pure it 11 27.5

Kent 9 22.5

Whirlpool 2 5.0

Any Other 1 2.5

Not Use 11 27.5

Total 40 100.0



27.5

PERCENTAGEEurekaForbes

HULPure it

Kent

Whirlpool

AnyOther

Not use


Market share of pureit water purefier

Year Market share in %age2009 142010 212011 27.52012 ……..

Percentage of people who use “PUREIT” water furifier

0

10

20

30

40

50

60

2009 2010 2011 2012

Demand forecasting of pureit water purifier in 2012


ANALYSIS

In Greater Noida area, Out of 40 respondents, the data of people are using water purifier

and people are not using water purifier . There are 62.5% people use different types of

water purifier and 27.5% people who don’t use any kind of water purifier. In whole

market scenario PUREIT is coming with the leadership of water purifier market.

Those people are using Pureit water purifier,or other water purifier. The 27.5 % people

use pureit water purifier.According to the my survey report the demand of HUL water

purifier is increase by 5.5% in 2012. This prediction is based on Graphical method of

Time series. Which can be right or may be not.


CONCLUSION

We had conducted the market survey in the town of Greater Noida in Uttar Pradesh.

We had chosen the product as ‘Pure It’ because people are very cautious about their

health these days and are very particular about their drinking water. In such a scenario

most of the people are using water purifier.

We were very lucky to take survey and learnt so many things, like punctuality, hard work,

marketing strategy etc. We had met different kinds of people, coming from different

religion. Thus I came to know about the different views of these people.

After the survey I came to a solution that the people of Greater Noida are very much

aware of Pure It water purifier and maximum of them are satisfied with the product.

I came across some people who are using Pure It water Purifier for more than 2 years.

Although maximum people are satisfied with the product but still there a pinch of

dissatisfaction among some of the consumers. But the ratios of these people are

negligible.

The survey has showed and proved that Hindustan Uniliver Limited is enjoying a

wonderful markets of Greater Noida. Now a day, HUL is competing with Eureka Forbes.

We have found out from the survey that people use the word “Pure It” as a generic name

for all water purifiers no matter to which company and brand it belongs to.

Moreover our survey has showed that most of the people are using Pure It water Purifier

in their work place as well as in their homes.


SUGGESTION & RECOMMENDATION

As per the survey done following were the recommendations of the survey: -

Price structure should be revised

Customer service is something which company should pay more attention at.

All models not available for display in retail outlets and also brochures should

be made available.

Sales person at the retails counters should have proper knowledge about the

product.

Should focus more on brand awareness.

Technological & other aspects should be re considered and re-christened


BIBLIOGRAPHY

www.pureitwater.com

www.customer-care-center.blogspot.com

www.hul.co.in

www.moneycontrol.com

www.unilever.com

www.businessdictionary.com

www.linkedin.com

http://www.pureitwater.com/

http://www.customer-care-center.blogspot.com/

http://www.hul.co.in/

http://www.moneycontrol.com/

http://www.unilever.com/

http://www.businessdictionary.com/

http://www.linkedin.com/


QUESTIONNAIRE

Name :- …………………………………………………………………….………………… Age :- …………

Address :-………………………………………………………………………Contact:-……………………...

1. How many members are in your family ? ............

2. Do you know that 80% of disease in our country is water borne ?

□ Yes □ No

3. You drink water of….

□ Municipal water □ Boiled □ Bore well □ Water purifier

4. Do you use any kind of water purifier at home?

□Yes □ No

5. If yes, which company water purifier u have ?

□ Eureka Forbes □ Kent water purifier

□ Pure-it □ Tata Swach

□ Whirlpool □Any other

6. If no, Do you want to buy any water purifier ?

□ Yes □ No


7. While buying any water purifier what comes to your mind first?

□ Price □ Health & Safety □ Both

8. Before buying any water purifier do you want to see the demo ?

□ Yes □ No

9. What price do you think is appropriate for a water purifier?

□ Rs 2000 – Rs 5000 □ Rs 5000 – Rs 10000 □ Rs 10000 or More

10. Do you want water purifier with warranty if yes how much?

□ Six month □ One Year □ Two Year □ More than above

11. Have you recently come across any kind of marketing activities for purifiers?

□ Road shows □ Visual Merchandising □Others

12. Where do you prefer to buy a water purifier from?

□ Retail Outlets □ Franchisee dealers □ Demo at your doorstep

13. If you have a water purifier, You are………….

fied atisfied □ Don’t know

Signature

demand forecasting of pureit

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