ppt for social wifi
TRANSCRIPT
SOCIAL MEDIA USAGE
Last but not least, the rise of social media is undeniable. There have been a lot of arguments for where we’re spending most of our time. Here’s what you had to say about the top 10:• 88%Facebook• 83%Twitter• 55%Google+• 49%YouTube• 47%LinkedIn
• 47%Blogging• 21%Pinterest• 9%StumbleUpon• 5%Tumblr• 5%Flickr
Time to Re-think Your Marketing Strategy!
Old/Outbound Marketing
• TV Radio Ads
• Print Ads
• Direct Mail
• Telemarketing
New/Inbound Marketing
• Social Media
• SEO/SEM
• Blogging
• Viral Videos
An Interruption An Interaction
Research Buying• People are looking BEFORE they buy
• Give them something to find
• Corporate transparency
• Customers preview products and SELLERS
• Each experience changes users perspectives and expectations
Users vs. ViewersMore Internet Users than TV household subscribers
Source: Nielsen Online http://www.clickz.com/3633357 http://blog.nielsen.com/nielsenwire/tag/total-us-television-viewers/
156.7 million114.2 million
• Corporate Transparency• Build Trust with Customers• Generate Inbound Links• Reputation Management• Promote your blog and website• Inexpensive• Build relationships before purchasing point• Be a part of the conversation that is already going on• Extend your events, seminars, webcasts, conventions
Benefits of Social Networking
Using Facebook for Business• More than 175 million active users
• Fastest growing demographic 35+
• Largest Social Networking site
• Started for college students
• More than 3 billion minutes spent on Facebook each day worldwide
HOW FACEBOOK CHANGED BUSINESS
• Facebook is clearly a top choice. Ninety-two percent of marketers are using Facebook and 72% plan on increasing their activities. Less than 4% of marketers surveyed do not plan to utilize Facebook. Second only to YouTube/video.
• Facebook is an area where marketers feel they can achieve substantial results.
• Seventy-six percent of B2C plan on increasing Facebook efforts. • Seventy-seven percent of small- to mid-sized businesses (26-499
employees) will also increase their • Facebook activities.• Facebook is also the top focus for people just getting started with
social media marketing (79%). • Additionally, small- to mid-sized companies with 26-499 employees
are more likely to increase their Facebook use (77%) than small (70%) or large (69%) organizations
Social Media and Business interestsSocial Media and Business interests
● Lead Generation ● Brand Building ● Research and Development ● Product or Service Launch ● Customer Retention ● Partner and Channel Communications ● Thought Leadership ● Internal Communications ● Media Relations ● Crisis Management
Your Own Hub WebsiteYour Own Hub Website
● Base site –all point back to it.● All info in one place- 1 stop shop
79% of mobile consumers are influenced by the
availability of in-store Wi-Fi when deciding where to
shop .
64% of respondents make a restaurant choice based on
availability of Wi-Fi services.
63% of US adults use the Internet wirelessly on a
smartphone, tablet, laptopor ereader.
INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-Fi
79% 64% 63%
Why is free Wi-Fi important?
86% of all tablets require a Wi-Fi connection to access the internet.
75% of smartphone owners use Wi-Fi on their devices.
Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store
Wi-Fi availability
TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE
86% 75% 77%
Why is free Wi-Fi important?
EVERYONE WANTS FREE WI-FI
A new survey by Hotels.com has revealed 38 percent of travellers said free Wi-Fi was a MUST while only 25 percent said breakfast was essential!
“Many guests never travel without their tablets, smartphones and laptops.”- Taylor L. Cole, Director of PR, Hotels.com
LEVERAGE WI-FI FOR MARKETING
74% of respondents would be happy for a retailer to send a text or email with promotions while they’re
using in-store Wi-Fi (OnDeviceResearch survey, 2012)
Allow your customers to connect with Facebook, Twitter, Google or LinkedIn in exchange for free Wi-Fi
access.
What is B2C Social WiFi™ Marketing?
WHO Can USE B2C SOCIAL WiFi?
B2C Social WiFi™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns.
Types of businesses That Can Use B2C Social WiFi™:
Restaurants Conferences Health Care Movie Theatres
Hospitality Schools Media Outlets Casinos
Hotels Airports Municipalities Beach Clubs
Public Areas Retail Stores Banks Museums
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