ebusiness tig er_boingo wifi ppt
DESCRIPTION
my homework for ebusinessTRANSCRIPT
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Boingo - WiFi accessBoingo - WiFi access
Team members: MaryJoyce FloraSabrinaJessicaAmanda Echo
----By tigers
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Contents
Company & Service Description1
Positioning & Business Model
2
Competitors & USP 3
Financial Information & Risk factors4
5 Future Business Success
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Established in 2001 by Sky Dayton
Headquartered in Santa Monica, Los Angeles, California
The President and CEO at Boingo---David Hagan
Largest network of Wi-Fi hotspots
125,000+ hotspots worldwide
Company Description
Sky Dayton at the Web 2.0 Conference, 2005
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Service Description
In short,
boingo sells
to laptops & smartphones
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Positioning
Who do they sell to?
tech lover or gadget enthusiast who isn’t happy with 3G speed.
People who always on the go and want to be connected---Business travelers
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Business Model
1
Retail Customer Subscription Revenue
2
Connectivity onto Boingo's aggregated network
3
Licensing of software into Telco/ISP/MSP space
BK: What is your business model, and where does Boingo derive its revenue from?
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Competition
Direct Competitors --from
Indirect competitors
3G,etc.
free wifi access in some places
As the world's largest network of Wi-Fi hotspots, Boingo is one of Top 10 Travel Tweeters
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USP(unique selling point)
Biggest network of hotspots, globallyConvenience (one-click access)
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Financial Information
Private owned companyDo a caculationBefore David Hagan became the CEO of boingo,
he managed 600 million dollar a year business.
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Risk Factors
Technology SecurityPrice Competitors
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Future Business Success
Technology Improvement Price Cutting (in China)Adding more hotspots (AP)Cooperations with laptops/cellphonesAttract more Telco/ISP/MSP
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