Individual paperManou Lourens

Introduction

Literature review

• benefits and disadvantages of printed and online magazines• opportunity and a threat

Literature review

benefits of printed magazines:• promise• ‘a good friend’• the unlimited spreading force• ability to transfer emotions • strong reader-magazine binding

Literature review

benefits of printed magazines:• opportunities to advertisers• covers • samples

Literature review

Literature review

benefits of online magazines:• increase sales• attract new customers all over the world at little extra cost

Literature review

How will digital magazines affect demand for printed products?

• compliments • substitutes

Proposal for further research

• What happens to the demand of printed magazines if magazines launch a website?

• new electronic communication technologies

Proposal for further research

• printed magazine circulation and prices• magazine online• date website• distribution of the printed magazine• survey

Proposal for further research

• Why do woman read the magazine and is it better to read the printed version or can it also be red online?

Financial proposal

• junior researcher• medior researcher• senior researcher

Management summary

Critical reflection

Literature list

• Peng, F.Y. & Tham, N.I. & Xiaoming, H. 1999. Trends in Online Newspapers: A Look at the US Web.

• Kaiser, U. 2001. The Effects of Website Provision on the Demand for German Women's Magazines. University of Southern Denmark - Faculty of Social Sciences; Center for Economic and Business Research (CEBR); Centre for European Economic Research.

• Nederlands Uitgeversverbond (NUV) 2009. Handboek ter bevordering van tijdschriftreclame. Amsterdam.

• Simon, D. 2007. The relationship between print and electronic content in the consumer magazine industry. Cornell University, Ithaca, NY.