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    PAN African e-Network Project

    MFC

    Project planning : Appraisal and Control

    Semester - 3

    Session - 1

    Dr Loveleen

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    Module 1

    Module I: Planning of Projects

    Introduction to Capital and Infrastructure

    Projects, Overview and Resource AllocationFramework,

    eneration and !creenin" of Project Ideas,

    Project Identification#

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    Planning of Projects

    Project mana"ement is a professional

    discipline combining systems, techniques

    and people to ac$ieve a %usiness objective

    within defined parameters of time, budget

    and quality#

    An important aspect of project mana"ement is

    t$e %uildin" and maintainin" of effectiverelations$ips wit$ all t$ose involved in t$e project

    t$rou"$ a participative and open communication

    process#

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    Ori"in

    &Project mana"ement& first %ecame popular in t$e earl'

    19!s, driven %' %usinesses w$ic$ reali(ed t$at t$ere

    were benefits to be gained from organi"ing wor# into

    separate, definable units and from co$coordinatingdifferent #inds of s#ills across departments and

    professions%

    One of t$e first major uses of project mana"ement was

    to $andle t$e &' space programmed, andgovernments, military organi"ations, and t$e

    corporate world $ave all since adopted t$e discipline#

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    Operations and Project

    )$e c$aracteristics of operations and projects are*

    + ot$ are performed %' people#

    + ot$ $ave constrained %' limited resources#

    + ot$ need to %e planned, e-ecuted, and controlled#

    Projects are often implemented as a means of ac$ievin"

    an or"ani(ation&s strate"ic plan#

    Operations and projects differ primaril' in t$at as

    operations are on"oin" and repetitive w$ile projects aretemporar' and uni.ue#

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    Projects are undertaken at all levels of t$e or"ani(ation#)$e' ma' involve a sin"le person or man' t$ousands# )$eir

    duration ran"es from a few weeks to more t$an five 'ears#

    Projects ma' involve a sin"le unit of one or"ani(ation orma' cross or"ani(ational %oundaries, as in joint ventures

    and partnerin"#

    Projects are critical to t$e reali(ation of t$e performin"or"ani(ation&s %usiness strate"' %ecause projects are a

    means %' w$ic$ strate"' is implemented#

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    A project ma' %e an't$in" like*+ /evelopin" a new product or service

    + 0ffectin" a c$an"e in structure, staffin", or st'le of an

    or"ani(ation

    + /esi"nin" a new transportation ve$icle

    + /evelopin" or ac.uirin" a new or modified information s'stem

    + Constructin" a %uildin" or facilit'

    + uildin" a water s'stem for a communit' in a developin"

    countr'

    + Runnin" a campai"n for political office

    + Implementin" a new %usiness procedure or process

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    A project is s'nt$esi(in" predetermined amounts of t$e

    resources of an or"ani(ation in desi"nin" and e-ecutin" its

    strate"ies t$at will assist t$e or"ani(ation in desi"nin" and

    e-ecutin" strate"ies#

    A commercial project involves t$e followin" ke'considerations*

    i2# 3$at is t$e cost of monetar' project4

    ii2# 3$at is t$e time re.uired4

    iii2# 3$at are t$e capa%ilities t$at it provides to t$e

    or"ani(ation4

    iv2# 3$et$er it will fit into t$e strate"ies of t$e or"ani(ation4

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    )emporar' Project )emporar' means that every project has a definite beginning and a

    definite end# )$e end is reac$ed w$en t$e project&s o%jectives $ave %een

    ac$ieved, or w$en it %ecomes clear t$at t$e project o%jectives will not or

    cannot %e met, or t$e need for t$e project no lon"er e-ists and t$e project is

    terminated# A project is considered to %e a temporar' process %ecause once t$e end

    "oal is ac$ieved, t$e project is complete# For t$is reason, t$e end point of a

    project needs to %e defined at t$e ver' %e"innin" of t$e project to ensure

    successful completion#

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    )$e reason w$' some projects never end

    is %ecause no one ever defined w$at

    constitutes completion of a project# )$e %asic .uestions for definin" success

    criteria are*

    + 3$' are we doin" t$is project4+ 3$at do we $ope to c$an"e4

    + 5ow will we measure success4

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    Criteria for project success are .uantifia%le and measura%le, and

    are e-pressed in terms of %usiness value#

    (ell$)efined *oals - Projects re.uire well6defined "oals to

    determine project completion#

    3it$out well6defined "oals and o%jectives, a project lacks purpose#

    Project +onstraints -All projects $ave constraints and t$ese needto %e defined from t$e onset# Projects $ave resource limits in terms

    of people, mone', time, and e.uipment# 3$ile t$ese ma' %e

    adjusted, t$e' are considered fi-ed resources %' t$e project

    mana"er# )$ese constraints form t$e %asis for plannin" t$e project#

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    A project is a uni.ue set of coordinated activities, wit$

    definite startin" and finis$in" points, under taken %' an

    individual or or"ani(ation to meet specific o%jectives

    wit$in t$e defined sc$edule, cost and performanceparameters#

    0-amples of some projects*

    1# Construction of a /am for %etter irri"ation facilities

    7# Construction of 8ational 5i"$wa'

    9# Conductin" Afro6Asian ames

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    ature and )istinctive

    +haracteristics of Projectsature:

    1# Projects differ from stereot'ped %usiness activities and

    t$e' are uni.ue#

    7# 0ac$ project is different in itself#

    9# Projects are not $omo"eneous $owever similar t$e' ma'

    %e#

    :# )wo projects cannot %e compared#

    ;# )o perform uni.ue tasks, or"ani(ations adopt project

    approac$#

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    +haracteristics of 'uccessful Projects

    1# +lear objectives6 )$e most successful projects clearl' define o%jectives from t$e outset#

    7# - good project plan 6 A carefull' t$ou"$t6out plan serves two purposes#

    First, it allows ever'one involved to understand and perform t$eir part in t$e project#

    It s$ows w$o is responsi%le for w$at and estimates $ow muc$ mone', people, e.uipment and

    time will %e re.uired to complete t$e project#

    !econd, it serves as a monitorin" tool, allowin" 'ou to take earl' action if t$in"s "o

    wron"#

    9# +ommunication, communication, communication 6 Project is a colla%orative effort

    %etween all of t$e individuals and or"ani(ations involved# )$e' need to work to"et$er to

    maintain effective and continual communication %etween t$e parties#

    :#- controlled scope 6 8umerous issues will come up t$rou"$out t$e project, and not all of

    t$em will contri%ute to t$e overall o%jectives# It is important to sta' focused on t$e priorities,

    wit$ little wasted time or attention#

    ;#'ta#eholder support 6 Projects t'picall' involve several stake$olders, w$o invest time and

    resources in t$e project# It is important to maintain stake$older support t$rou"$out t$e project,

    so t$e project team can meet its o%jectives#

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    Project Parameters*

    )$e parameters t$at influence a project w$ic$ is "enerall' comple- in natureare*6

    'cope Covers all activities, financial

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    A project is a part of pro"ram, w$ic$ can %e put into t$e

    %usiness as .uickl' as possi%le# It is a roup of Projectsmana"ed in a co6coordinated wa' to o%tain %enefits notavaila%le from mana"in" t$em individuall'#

    All projects do not involve t$e same level of mana"erial skills,costs, tec$nolo"', or comple-it'#

    /he projects can be grouped by ta#ing the degree ofuncertainty and system compleity or scope%

    )egree of uncertainty ran"es from low to $i"$# It issu%divided as @ow6tec$, medium6tec$, $i"$tec$, and super6tec$#

    Assem%l' projects $ave low comple-it' w$ereas Arra'projects $ave $i"$ comple-it'#

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    Project Mana"ement

    Project management is t$e application of

    knowled"e, skills, tools, and tec$ni.ues to

    project activities to meet projectre.uirements#

    Project mana"ement is accomplis$ed

    t$rou"$ t$e use of t$e processes suc$ as*initiatin", plannin", e-ecutin", controllin",

    and closin"#

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    )$e project team mana"es t$e work of t$e

    projects, and t$e work t'picall' involves*

    + Competin" demands for* scope, time, cost,risk, and .ualit'#

    + !take$olders wit$ differin" needs and

    e-pectations#

    + Identified re.uirements#

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    eed of Project Management

    )$e decision on w$et$er or not to set6up a separate project

    mana"ement division finall' is su%jective, t$at decision

    depends on man' factors as6

    1# Interdependencies amon" departments

    7# Resource s$arin"

    9# Importance of project

    :# Project si(e

    ;# ni.ueness of project

    B# Market volatilit'

    # Or"ani(ation reputation

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    Interdependencies among departments

    Interdependence amon" various departments of

    or"ani(ation is one of t$e major factors t$at dominate

    decision# If t$e task to %e completed re.uires t$at man'functionalit' separated activities $ave to %e put at one

    place and if t$e activities depend on one anot$er, i#e#

    $ave to %e carried out in a se.uence, project

    mana"ement tec$ni.ues are definitel' re.uired#

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    0esource 'haring

    Project mana"ement is re.uired w$en t$e services of speciali(ed

    professionals, w$ic$ ma' %e in scarcit' in t$e or"ani(ation and also

    e-pensive are re.uired for t$e project# Project mana"ement tec$ni.ues $elp

    in keepin" t$e resources full' emplo'ed, t$us reducin" %ot$ direct and

    indirect costs, w$ile ensurin" t$e deliver' of t$e needed services#

    Importance of project

    !et up of separate project mana"ement department depends on t$e

    importance of project to t$e or"ani(ation# A project s$ould %e viewed upon

    as somet$in" t$at contri%utes to t$e a%ilit' of t$e or"ani(ation in succeedin"in its future as well# It s$ould %e considered as an opportunit' to ac$ieve a

    tar"et t$at is 'et anot$er step towards its "oals ac$ievin" its mission#

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    Project si"e Project si(e is a relative factor %ut it can %e said t$at

    w$en an or"ani(ation re.uires su%stantiall'more

    resources t$an it normall' uses, project mana"ement

    can %e "ainfull' used# &niqueness of project

    @ack of familiarit' or precedent to follow usuall' creates

    insecurit' and disa"reement, particularl' amon" t$ose at

    t$e middle and lower levels of mana"ement#

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    Mar#et 2olatility

    3it$ increasin" competition in market nature of t$e market c$an"es

    continuousl'# )ec$nolo"ical c$an"es are takin" place rapidl' and

    values and %e$avior of consumers are virtuall' in a state of flu-# 3rgani"ation reputation

    If failure in completin" t$e project on time is likel' to dama"e t$e

    reputation of or"ani(ation su%stantiall', a project mana"ement

    s$ould %e seriousl' considered# An or"ani(ations& financial position

    ma' %e seriousl' dama"ed if penalties entail failure to deliver ontime#

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    Implementing a new computeri"ed ba#ing system

    PM Includes:

    1# /evelopin" a Project Plan Project oals, 5ow t$e' will %e accomplis$ed2

    7# !pecif'in" $ow "oals will %e accomplis$ed

    9# !pecif'in" w$at resources are needed

    :# Relatin" %ud"ets D time for completion

    PM disciplines are:

    1# Finance EFinancial !tatements, Cost of t$e Project, etc#

    7# Personnel E!electin" !killed Personnel, Project Mana"er, Project )eam, etc#

    9# Purc$ases D @o"istics

    :# RD / E8ew Product /evelopment D =ualit' Assurance

    ;# Marketin" EMarketin" Project Idea to !ponsors

    B# Operations EMana"in" Activities

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    0elationship between Project 4 5ine Management

    !uccess of a project depends upon "ood relations$ip

    %etween project mana"er and various functional mana"ers

    line staff2#Project Mana"er s$ould e-ercise judicious control over

    resources mone', manpower, mac$iner', facilities,

    materials, tec$nolo"' D information2 allocated to project %'

    various functional departments#

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    6enefits of Project Management

    Major enefits*

    1# Provides tec$ni.ues for trade6off %etween conflictin" "oals D enterprise priorities#

    7# etter control of project#

    9# etter co6ordination#

    :# Reduces developmental time

    ;# @owers cost

    B# 5i"$ order results#

    Ot$er enefits*

    1# Clear description of work#7# Identification of responsi%ilities D assi"nments for specific tasks# D activities

    9# )rackin" of functional responsi%ilities#

    ;# 0as' specification of time limits for task completion#

    B# Pro%lems are e-posed in advance#

    # Improved skills for future plannin"#

    G# O%jectives w$ic$ cannot %e met or e-ceeded can %e identified easil'#

    H# Measurement of accomplis$ment a"ainst plans is ena%led#

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    P0378+/ M--*8M8/ 3(58)*8 -08-', 5I8 +;+58, -)

    08+&00I* -+/I2I/I8':

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    Or"ani(ations performin" projects will usuall' divide eac$ project into severalproject phases to improve mana"ement control and provide for links to t$eon"oin" operations of t$e performin" or"ani(ation# Collectivel', t$e projectp$ases are known as t$eproject life cycle#

    0ac$ project p$ase is marked %' completion of one or more delivera%les# Adeliverableis a tan"i%le, verifia%le work product suc$ as a feasi%ilit' stud', a

    detail desi"n, or a workin" protot'pe# )$e delivera%les, and $ence t$e p$ases,are part of a "enerall' se.uential lo"ic desi"ned to ensure proper definition oft$e product of t$e project#

    )$e conclusion of a project p$ase is "enerall' marked %' a review of %ot$ ke'delivera%les and project performance to date, to a2 determine if t$e project

    s$ould continue into its ne-t p$ase and %2 detect and correct errors costeffectivel'# )$ese p$ase6end reviews are often called phase exits, stagegates, or kill points#

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    Project life c'cles "enerall' define*+ 3$at tec$nical work s$ould %e done in eac$ p$ase

    e#"#, is t$e work of t$e arc$itect part of t$e definitionp$ase or part of t$e e-ecution p$ase42#

    + 3$o s$ould %e involved in eac$ p$ase e#"#,implementers w$o need to %e involved wit$re.uirements and desi"n2#

    + Project life6c'cle descriptions ma' %e ver' "eneral orver' detailed# 5i"$l' detailed descriptions ma' $ave

    numerous forms, c$arts, and c$ecklists to providestructure and consistenc'# !uc$ detailed approac$esare often calledproject management methodologies#

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    Most project life6c'cle descriptions s$are a num%er of commonc$aracteristics*

    + Cost and staffin" levels are low at t$e start, $i"$er toward t$eend, and drop rapidl' as t$e project draws to a conclusion#

    + )$e pro%a%ilit' of successfull' completin" t$e project is lowest,and $ence risk and uncertaint' are $i"$est, at t$e start of t$e

    project# )$e pro%a%ilit' of successful completion "enerall' "etspro"ressivel' $i"$er as t$e project continues#

    + )$e a%ilit' of t$e stake$olders to influence t$e finalc$aracteristics of t$e project&s product and t$e final cost of t$eproject is $i"$est at t$e start and "ets pro"ressivel' lower as t$e

    project continues# A major contri%utor to t$is p$enomenon is t$att$e cost of c$an"es and error correction "enerall' increases ast$e project continues#

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    Project life c'cle can %e divided into p$ases# )$ese p$asescorrespond wit$ c$an"es in t$e level of activit' or effort put into t$eproject and uncertaint' re"ardin" t$e final outcome of t$e project#

    Phase I: +onception 4 'election

    Phase II: Planning 4 'cheduling

    Phase III: Implementation, Monitoring 4 +ontrol

    Phase I2: 8valuation 4 /ermination

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    )$e level of activit', in an' project, starts at a low leveland t$en rises slowl'# In conception D selection p$ase,%efore it is decided w$et$er or not somet$in" is a

    wort$w$ile idea or w$ic$ of t$e several alternative ideass$ould %e proceeded wit$, t$e activit' is naturall' lowand is confined to conductin" feasi%ilit' studies,estimatin" revenues and costs, etc# In t$is p$ase amountspent is also low, as t$e num%er of emplo'ees workin"

    on it#

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    )$e functions to %e performed %' t$e project mana"er ort$e team workin" on t$e project are*6

    1# Identif'in" a need for a project

    7# 0sta%lis$in" "oals to %e ac$ieved %' t$e project9# 0stimatin" t$e amount t$at t$e firm will $ave to commitfor t$e project#

    :# Presentin" t$e project idea or various alternative ideas to

    t$e mana"ement and "et t$eir approval#

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    Project Initiation and Concept

    /evelopment

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    Project Management is an Iterative Process )$e

    arrows indicate t$at project mana"ement is an iterative

    process# It is not a lock6step se.uence of activities#

    Project mana"ement re.uires "eneral mana"ementknowled"e# )$e principles, practices, concepts,

    tec$ni.ues, tools, and skills of "eneral mana"ement are

    t$e foundation for project mana"ement# )$ese skills

    include t$e a%ilit' to work well wit$ people, to takeresponsi%ilit', to lead a "roup, and to make decisions#

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    0is# in Projects

    In project mana"ement terms, risk refers to an uncertain event or

    condition t$at $as a cause and, t$at if it occurs, $as a positive or

    ne"ative effect on a project&s o%jectives, and a conse.uence on

    project cost, sc$edule or .ualit'#

    For e-ample* t$e cause of a risk ma' %e re.uirin" a classroom wit$

    networked computers for t$e learners in a skills development

    project# )$e risk event is t$at Internet connection is dela'ed and t$e

    classroom is not availa%le for t$e anticipated start date#

    A risk response plan can $elp t$e project# It identifies t$e risks t$at

    mi"$t affect t$e project, determines t$eir effect on t$e project and

    includes a"reed6upon responses for eac$ risk#

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    /he 0is# Management 'trategy

    Identifying 0is#s*)$e first step in creatin" a risk response plan is to identif' risks w$ic$

    mi"$t affect t$e project#

    )$e project mana"er, ke' staff and project partners s$ould

    %rainstorm referrin" to t$e project c$arter, calendar of activities

    sc$edule and %ud"et to identif' potential risks# )$ose involved in t$eproject can often identif' risks on t$e %asis of e-perience#

    Pu%lis$ed information resources are also availa%le t$at identif' risks for

    man' application areas#

    Common sources of risk in communit' learnin" initiatives include*

    )ec$nical risks + suc$ as unproven tec$nolo"'

    Project mana"ement risks + suc$ as a poor allocation of time or resources

    Or"ani(ational risks + suc$ as resource conflicts wit$ ot$er activities

    0-ternal risks + suc$ as c$an"in" priorities in partner or"ani(ations

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    /evelopin" Risk Response

    !trate"ies*!everal risk response strate"ies are availa%le*

    < -voidance+ c$an"in" t$e project plan to eliminate t$e risk or protect t$e o%jectives from

    its impact# An e-ample of avoidance is usin" a familiar tec$nolo"' instead of an innovative

    one#

    /ransference + s$iftin" t$e mana"ement and conse.uence of t$e risk to a t$ird part'#

    Risk transfer almost alwa's involves pa'ment of a premium to t$e part' takin" on t$e risk#

    An e-ample of transference is usin" a fi-ed price contract for a consultant&s services#

    < Mitigation+ reducin" t$e pro%a%ilit' and

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    Criteria for project success are .uantifia%le,measura%le, and e-pressed in terms of %usiness

    value metrics# )$e' include* Customer#

    Project containin" a purpose or an o%jective2#

    !cope#

    /elivera%les#

    !tart and 0nd /ates#

    !ponsor#

    Identified Resources#

    Project Mana"er#

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    Components to Project !uccess

    )$ere are t$ree main component .uestions t$at

    need to %e answered to ensure t$e success of

    projects# )$e' are*1# /oes t$e product

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    ine nowledge -reas in

    Project Phases1# Integration Management 6 Includes t$e processes re.uired to

    ensure t$at various elements of t$e project are properl' coordinated#

    7# 'cope Management 6 Includes t$e processes re.uired to ensure

    t$at t$e project includes all t$e work re.uired, wit$out additional andunnecessar' work, to complete t$e project successfull'#

    9# /ime Management 6 Includes t$e processes re.uired to ensure

    timel' completion of t$e project#

    :% +ost Management 6 Includes t$e processes re.uired to ensure t$at

    t$e project is completed wit$in t$e approved %ud"et#

    ;# .uality Management 6 Includes t$e process re.uired to ensure t$at

    t$e project will satisf' t$e needs for w$ic$ it was undertaken#

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    B# =uman 0esource Management $Includes t$e processes re.uired to make

    t$e most effective use of people involved in t$e project#

    % +ommunications Management 6 Includes t$e processes re.uired to ensure

    timel' and appropriate "eneration, collection, dissemination, stora"e, and

    ultimate disposition of project information#G% 0is# Management $ Is t$e s'stematic process of identif'in", anal'(in", and

    respondin" to t$e project task#

    H# Procurement Management 6 Includes t$e processes re.uired to ac.uire t$e

    "oods and services to attain project scope from outside t$e performin"

    or"ani(ation#

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    )$e relations$ip %etween t$e five project mana"ement p$ases and

    t$e nine knowled"e areas are depicted in t$e Fi"ure s$own %elow*

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    'oftware )evelopment Projects

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    Project Initiation, 0esource -llocation,

    Idea *eneration and +reativity

    3ise allocations of resources or wise capital e-penditure

    decisions are t$e steppin" stones for an' or"ani(ation&s

    success#

    -% 0esource -llocation* Resource allocation is "enerall'

    done at two levels* One, at t$e or"ani(ation or top level

    and two, at t$e department level# At t$e top level, t$e

    distri%ution of resources amon" various departments oradministrative units is considered# At t$e department level,

    $ow t$e department or unit s$ould utili(e t$e resources

    allocated to it is decided#

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    ii2 0esource -llocation at the )epartment5evel: If resources are allocated to different

    departments of an or"ani(ation %ased on

    formula, t$en t$e units $ave to t$ink of t$e %est

    wa's to deplo' t$em# If allocation is %ased on

    open competition or free %ar"ainin", units will

    $ave to %e read' wit$ t$eir investment plans#

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    Anal'sis of its strate"ic a%ilities itself ma' often

    lead t$e unit to t$e identification of areas w$ere

    it can invest and w$ere it s$ould not# Identif'in"

    investment alternatives can %e descri%ed in two

    steps*6

    1# 0nvironment anal'sis

    7# !trate"ic capa%ilities anal'sis

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    8nvironment -nalysis:

    Jarious tec$ni.ues are used to anal'(e t$e various

    components or factors in t$e environment#

    Pest and Porter&s five forces model is t$e %est to anal'(e

    environment#

    P8'/ -nalysis:

    0nvironment is divided into four componentsK

    1# Political factors

    7# 0conomic factor

    9# !ocio6cultural factor

    :# )ec$nolo"ical factor

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    Porter>s Model: )$e PorterLs ; Forces tool is a simple %ut powerfultool for understandin" w$ere power lies in a %usiness situation# )$is

    is useful, %ecause it $elps 'ou understand %ot$ t$e stren"t$ of 'our

    current competitive position, and t$e stren"t$ of a position 'ouLre

    lookin" to move into#

    3it$ a clear understandin" of w$ere power lies, 'ou can take fairadvanta"e of a situation of stren"t$, improve a situation of

    weakness, and avoid takin" wron" steps# )$is makes it an important

    part of 'our plannin" toolkit#

    Conventionall', t$e tool is used to identif' w$et$er new products,

    services or %usinesses $ave t$e potential to %e profita%le# 5oweverit can %e ver' illuminatin" w$en used to understand t$e %alance of

    power in ot$er situations too#

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    'trategic capabilities

    analysis:1% 0esource -udit: )$e firm considers w$at all t$e resources availa%le to itare# Classif'in" w$erever possi%le into t$ose t$at are readil' availa%le and

    t$ose t$at can %e o%tained w$en re.uired# ot$ .ualit' and .uantit' %ein"

    consider#

    ?% 2alue +hain -nalysis: )$e value c$ain is a s'stematic approac$ toe-aminin" t$e development of competitive advanta"e# It was created %' M#

    0# Porter in $is %ook, Competitive Advanta"e 1HG2# )$e c$ain consists of

    a series of activities t$at create and %uild value# )$e' culminate in t$e total

    value delivered %' an or"ani(ation# )$e Lmar"in& depicted in t$e dia"ram is

    t$e same as added value# )$e or"ani(ation is split into Lprimar' activitiesL

    and Lsupport activities#L

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    Primary -ctivities

    Inbound 5ogistics

    5ere "oods are received from a compan'Ls suppliers# )$e' are stored until t$e' are needed on

    t$e production

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    'upport -ctivities

    Procurement

    )$is function is responsi%le for all purc$asin" of "oods, services and materials# )$e aim is to secure

    t$e lowest possi%le price for purc$ases of t$e $i"$est possi%le .ualit'# )$e' will %e responsi%le for

    outsourcin" components or operations t$at would normall' %e done in6$ouse are done %' ot$er

    or"anisations2, and ePurc$asin" usin" I) and we%6%ased tec$nolo"ies to ac$ieve procurement

    aims2#

    /echnology )evelopment

    )ec$nolo"' is an important source of competitive advanta"e# Companies need to innovate to reduce

    costs and to protect and sustain competitive advanta"e# )$is could include production tec$nolo"',

    Internet marketin" activities, lean manufacturin", Customer Relations$ip Mana"ement CRM2, and

    man' ot$er tec$nolo"ical developments#

    =uman 0esource Management @=0MA

    0mplo'ees are an e-pensive and vital resource# An or"anisation would mana"e recruitment and selection, trainin" and development, and rewards and remuneration# )$e mission and o%jectives of t$e

    or"anisation would %e drivin" force %e$ind t$e 5RM strate"'#

    irm Infrastructure

    )$is activit' includes and is driven %' corporate or strate"ic plannin"# It includes t$e Mana"ement

    Information !'stem MI!2, and ot$er mec$anisms for plannin" and control suc$ as t$e accountin"

    department#

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    Portfolio -nalysis

    )$e 6+* matri aka #C## anal'sis, C6matri-, oston o-, oston

    Matri-, oston Consultin" roup anal'sis2 is a c$art t$at $ad %een created

    %' ruce 5enderson for t$e oston Consultin" roup in 1H to $elp

    corporations wit$ anal'(in" t$eir %usiness units or product lines# )$is $elps

    t$e compan' allocate resources and is used as an anal'tical tool in %rand

    marketin", product mana"ement, strate"ic mana"ement, and portfolio

    anal'sis#

    Cash cows are units wit$ $i"$ market s$are in a slow6"rowin" industr'#

    )$ese units t'picall' "enerate cas$ in e-cess of t$e amount of cas$ needed

    to maintain t$e %usiness#

    Dogs, or more c$arita%l' called pets, are units wit$ low market s$are in amature, slow "rowin" industr'# )$ese units t'picall' N%reak evenN,

    "eneratin" %arel' enou"$ cas$ to maintain t$e %usinessLs market s$are#

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    Question marks also known as pro%lem c$ild2 are

    "rowin" rapidl' and t$us consume lar"e amounts of

    cas$, %ut %ecause t$e' $ave low market s$ares t$e' do

    not generate much cash#

    Stars are units wit$ a $i"$ market s$are in a fast6

    "rowin" industr'# )$e $ope is t$at stars %ecome t$e ne-tcash cows

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    *eneration of Project ideas

    )$is is possi%le t$rou"$ creativit', w$ic$ is

    t$e a%ilit' to com%ine, or s'nt$esi(e t$e

    availa%le information and e-perience to"enerate new project ideas# )$e two t'pes

    of creativit' are*

    + Individual Creativit' and

    + roup Creativit'#

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    Individual +reativity:1# Attri%ute @istin" @istin" of attri%utes attac$ed to t$e final products and

    desi"nin" t$e products %ased on t$ese attri%utes2#

    7# C$ecklist C$ecklist of .uestions to %e prepared and tr'in" to find solutions

    to t$e same2#

    9# lack o- Availa%le and re.uired inputs as well as desired outputs are listed

    and an attempt is made to envision $ow t$e outputs are possi%le from t$e

    inputs2#

    :# /irected /reamin" )$e pro%lem solver tries to "o to sleep w$ile t$inkin" of

    t$e pro%lems, wit$ t$e $ope t$at t$e su%conscious will t$rou"$ up a solution2#

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    *roup +reativity:1# 6rainstorming A "roup sittin" to"et$er and "o on "eneratin"

    solutions to t$e pro%lems on $and, welcomin" improvement of ideas and

    s'nt$esi(in" two or more ideas2#

    7# )elphi 0stimates are called from a panel of e-perts, w$o are not

    allowed to meet and discuss or de%ate eac$ ot$er&s opinions# Individual

    e-perts are asked to "ive t$eir opinions independentl'# A panel of

    coordinators reconciles after second round of opinions and consensus2#

    9# ominal *roup /echnique It is a structured tec$ni.ue administered

    %' a coordinator %ased on t$e ; steps* !ilent idea "eneration, Round6

    ro%in presentation, Idea classification, Jotin" and rankin", and

    /iscussion of results# )$e ideas "enerated are ranked and t$e %est is

    c$osen

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    Project 'creening* )$is is for prima facie turnin" down

    t$ose project ideas, w$ic$ do not meet t$e %asic criteria ofpreliminar' appraisals# )$e projects are identified, primaril',

    on t$e %asis of t$e knowled"e of t$e surroundin"s and t$e

    internal !3O) anal'sis# In ot$er words,

    + selection and formulation of project ideas must %e matc$ed wit$

    + )$e promoters& personalit' traits, resources, and returns

    + Prero"atives of a nation socio6economic motifs2

    + alancin" t$e raw material crunc$

    + !tances of t$e present and future market+ Cost %enefit anal'sis considerin" t$e economies of scale

    + Risk6return vettin"

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    Project Identification

    )$e ke' feature of t$is activit' is reco"ni(in" t$at identif'in" candidate

    projects is somet$in" t$at an or"ani(ation s$ould do on a re"ular %asis,

    not just once eac$ 'ear#

    Process )escription

    Project Identification is a repeata%le process for documentin",

    validatin", rankin" and approvin" candidate projects wit$in an

    or"ani(ation%

    Process Purpose

    /ue to t$e c$an"in" financial conditions wit$in t$e total or"ani(ation, it

    is necessar' to esta%lis$ a sta%le process for approvin" projects for

    initiation#

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    Process low

    +80/I; 6&'I8'' +-'8

    1# )ocument 6usiness +ase 0valuate all Candidate Project Information t$at $as

    %een provided %' t$e re.uestin" or"ani(ation or t$at $as %een "at$ered %' a

    tec$nical anal'st# If additional information is needed, issue an Information

    Re.uest to t$e re.uester# Format t$is information into a usiness Case# Assi"n t$eCandidate Project a new Project Code#

    7# 0eview 6usiness +ase )$e usiness Case will %e e-amined %' a screenin" %od'

    wit$ t$e corporate aut$orit' to accept or reject a Candidate Project# 3$en a

    usiness Case is accepted, t$e Candidate Project is captured in a repositor' for

    rankin" and selection# If additional information is re.uired on a usiness Case,

    note it as pendin" and issue an Information Re.uest to t$e re.uester# If ausiness Case is rejected, send t$e information to t$e re.uester wit$ an

    e-planation for t$e rejection# Remain t$is information in a repositor'#

    9# &pdate 6usiness +ase 3$en additional information is received on a Candidate

    Project, o%tain t$e pendin" usiness Case from t$e repositor' and revise t$e data#

    )$is usiness Case s$ould now %e reconsidered %' process#

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    0an# +andidate Projects 3$en re.uested, all Candidate Projects t$at

    are in t$e repositor' s$ould %e o%jectivel' ranked in order of

    si"nificance# )$e rankin" criteria s$ould include

    1# )ar"et due dates

    7# Impact on t$e total %usiness

    9# Impact on t$e tec$nolo"' arc$itecture

    :# Impact on ot$er applications

    ;# Project si(e, cost and duration

    B# Project risk

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    8valuate 0esources An updated !kills Inventor' s$ould %e maintained for all

    corporate usiness nit and Information )ec$nolo"' /epartment2 resources

    t$at are availa%le for project assi"nment#

    )etermine 0esource eeds ' evaluatin" t$e !kills Inventor' and t$e

    Candidate Project repositor', t$is process will identif' anticipated re.uirementsfor .uantities and capa%ilities of future resources# )$is information will

    provide

    1# )$e identification of critical trainin" needs

    7# A %asis for emplo'ment opportunities

    9# Criteria for contract personal

    )$is process s$ould %e reviewed on a re"ular %asis %' Resource Mana"ers

    wit$in t$e or"ani(ation and can %e used for staff career counselin"#

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    -pprove Project

    1# 'elect Project ased on t$e information provided %' t$e rankin" process, t$e Core

    Process Owners of t$e %usiness will aut$ori(e a specific project for initiation# )$is project

    s$ould now %e removed as a Candidate Project#

    7# -ssign 0esources 0ven t$ou"$ a project $as %een selected, it does not %ecome an

    active project until resources are approved and deplo'ed a"ainst it# It is critical to

    remem%er t$at w$en resources are assi"ned from t$e !kills Inventor', t$is deplo'ment

    $as a proportionate impact on t$e resource&s availa%ilit'# )$e or"ani(ation must %e ver'

    careful to not over6commit limited resources in an attempt to look more productive#

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    =uestions

    1# 3$ic$ of t$e followin" statement is true4

    a# A project is an ad $oc activit' of t$e firm#

    %# A project s$ould %e viewed as t$e main activit' of t$e

    firm#

    c# A project s$ould %e viewed as somet$in" t$at contri%utes

    to t$e a%ilit' of t$e or"ani(ation

    d# A project is a t$in" w$ic$ contri%utes to t$e a%ilit' of t$e

    project mana"er#e# 8one of t$ese

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    7# 3$ic$ of t$e followin" is a correct se.uence of life c'cle

    of a project4

    a# Plannin", !election, !c$edulin", )ermination

    %# !election, Implementation, !c$edulin", Monitorin",)ermination

    c# Plannin", Implementation, Control, 0valuation

    d# !election, !c$edulin", Implementation, 0valuation,

    Control

    e# Plannin", Implementation, !c$edulin", )ermination

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    9# 3$ic$ of t$e followin" factors call for t$e

    project mana"ement4

    a# Interdependencies amon" t$e activitiesundertaken %' various departments#

    %# !$arin" of resources#

    c# !i(e of task involved#d# ot$ a2 and %2 a%ove#

    e# All of a2, %2 and c2 a%ove

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    :# /urin" w$ic$ sta"e of t$e life c'cle of a

    project is t$e level of activit' $i"$est4

    a# Conception and selection#%# Plannin" and sc$edulin"#

    c# Implementation, monitorin" and control#

    d# 0valuation#

    e# )ermination#

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    ;# 3$ic$ of t$e followin" is not considered w$ile

    anal'(in" t$e %usiness environment as per

    P0!) Model4

    a# Forei"n trade re"ulations

    %# /isposa%le income levels

    c# @evels of education

    d# 5uman resource mana"ement of t$e firm

    e# Rates of o%solescence#

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