powerseminar 'heading for marketing 2.0


2/5

Are youready?

The evolvin consumer is more assertive and places new de-

mands on brands, products, marketin communication, distri-

bution and sales. Loyalty and brandin content is dierent, and

action marketin chanes. In addition, new marketin is dy-

namic and eatures a combination o old and new media, and

delivers a hiher marketin yield, too. Consumers are already

ully involved with the new marketin economy. They are ready

or it! Are you?

Wat wll you gan from te semnar?

Durin the 2+ hour session, all o the latest developments will

be presented usin easy to understand lanuae and in loical

order. You will be iven models and methods or understandin

new marketin. The inspiration seminar is an eye-opener. You

will be iven examples, cases and results that you never would

have expected. You will also receive concrete tips and advice

that will enable you stay current on your own, and you will

receive hands-on inormation on how you can supply your or-

anisation with the latest know-how and skills. Plus, we oer

you a 100% inspiration uarantee; that is, we uarantee that

you will leave the session eelin inspired!

Wo s presentng te semnar?

The power seminar will be led by interna-

tional inspirer, speaker and host Richard

van Hooijdonk. He has worked as the

marketin director or various companies, introduced numerous

marketin innovations and strikin campains, and is a widely

published author o books and articles. Van Hooijdonk is also

aliated with the Erasmus/SRM Collee o Brand Marketin and

is a uest lecturer at Nyenrode Business University. Over 15,000

people have attended his seminars in the Netherlands, Europe

and the USA.

Wo s te power semnar for?

The power seminar is or marketin manaers, product mana-

ers and commercial manaement team members. This power

seminar is also inspirin or eneral marketin associates. Com-

munication employees in overnment, health care and non-

prot oranisations will also prot rom the power seminar. You

have the option o takin the day seminar, too. All o the key top-

ics will be covered durin the session, and then you will et to

work. You will be iven assinments that will be presented and

evaluated. This way, theory is immediately put into practice.

Prompted by technological and social developments,

marketing is on the threshold of massive change. New

concepts, techniques, themes and strategies such as

co-creation, cross medial marketing communication,

web 2.0, weblogs, Twitter, viral marketing, event-driven

marketing, content syndication, podcasting, search,

personalisation, mobile marketing, advergaming, web

presence, www-mix, loyalty, dialogue marketing and

social intelligence are being introduced. Consumers

are already fully engaged with these new forms of

marketing. Are you prepared for all of these changes?


3/5


4/5

Richard is one o the most driven marketers I have met in the past

25 years. He has tremendous enery, hich he knos ho to con-

vey to others. He is oriinal and creative hen it comes to ndin

solutions.

Max Kohstamm, Publicist and Manaement, SRM

Very keen and very eneretic. with a ood vision and capacity to

produce complex marketin concepts in a loical manner. He is

ahead o the marketin ame.

Maarten Smit, SNS group

An outstandin presentation that as captivatin rom start to n-

ish. I as on the ede o my seat! It as about time!

Marcel glaser, general Manaer, golden Tulip Hotels

Ater the session at KPN Richard successully inspired people to

take action. The entire roup is 1000% inspired and everyone has

contributed plenty o ne knolede and ideas, a number o hich

are already in the implementation phase.

Marie-Jose van Den Boomaard, Marketin Manaer, KPN Hi

It is rare to attend a session durin hich concrete business objec-

tives and old and ne marketin are so clearly connected.

Hedi wassin, Director, Euro Relais

I reularly attend presentations or my ork. Richards as truly eye-

openin and one o the best that I have been to this year. Thank you!

Ron grevink, Marketin Director, RES sotare

good session. Lots o drive, enery, knolede and air.

Robert-frank goorhuis, coach

with his drive, enthusiasm and out o the box ay o thinkin and

doin thins he ets entire rooms lled ith marketers on their

eet! Richard inspired me to continue to develop in our brilliant line

o ork and I am extremely rateul to him or it.

Emy Piers, Head o Project Manaement, Customer Care Center

It sure as a poer session! Too bad that Richard had to stop

ater an hour and a hal. He could have kept oin or hours, i you

ask me.

Herman Bos, Strateic Director, Ceelec

I eneratin enthusiasm is the 2.0 buzzord, then the Market-

inMonday speakers certainly personiy it. Most o all they think

bi, ide and beyond the issues o the day. Enjoy the ride!

Job Koopman, Stratey Director

with Marketin 2.0 Richard shos a ne trend in thinkin or

marketin.

Marc Ruys, Unive

Richard as one o the pioneers o the OHRA innovation, hich

had ar-reachin consequences in terms o stratey, marketin and

corporate culture. He is an innovative marketer ho pairs an un-

precedented drive ith resh ideas. His orte: results and action!

Ronald Sterk, Journalist

Sometimes you meet people ho are able to inspire. Richard is

one o those rare people ho can instantly inspire you durin train-

ins, orkshops or seminars. Meetin Richard in a seminar is al-

ays ood or eneratin brainaves and ne ideas. And i you

ant to kno somethin about Marketin 2.0, he is denitely the

uy to talk to.

Lilian Heijmans, Marketin Director, TBwA

I really clicked ith Richard. I could relate to his passion or the

business. Richards strenth is his ability to think strateically

hile at the same time he is alays aare o the potential conse-

quences o chane. Plus, he is ully up to date on the latest inter-

active developments and application possibilities. I call him an

Enterprise 2.0 expert.

werner Duimel, Online Director, UPC

Richard is enthusiastic and really ets his messae across in his

presentations. Ater an hour o bein on the receivin end o this

enery you are pumped to o back to the oce ith a lot o ne

ideas and enery.

Claire Van Campen, Manaer, Eden Hotel group

MarketinMonday is a very inspirational company. Durin the

presentation they ere very enthusiastic and you could see that

they have a passion or their business. They have the ability to de-

liver a messae. Put them on a stae and they ill rab the crod.

get in touch ith MarketinMonday and youll experience this too.

Liesbeth Janssen, Standaard Uiteverij, Belium In their Market-

in 2.0 presentation MarketinMonday provides a ood summary

o current marketin trends and explains the best ay to respond to

the various chanes rom both a disciplinary and a business point

o vie, and the eect on oranisations. Very inspirin, and plenty o

ood or thouht.

Robert gijsbers, Director, Albert Heijn

Reerences


5/5

To et in touch with MarketinMonday, dial:

+31(0)20 6541941.

Or reach Richard Van Hooijdonk directly:

+31(0)6 41330000.

for more inormation about thepower seminar, please visit:

www.marketngmonday.nl

here are just a few of te companes

tat ave gone before you:

Microsot

Dutch Ministry

o Health

European

Commission

Randstad

Dolnarium

Euroorum

Delta Lloyd

NVgA

3M

RAI

Dutch Retail Masters

University

o groninen

Disneyland

SRM

Nyenrode

NIMA

Province o

gelderland

EMERCE

Adormatie

NH Hotels

in bref

Valuable Marketin 2.0 update.

Latest developments, concepts,

themes, media tools and techniques.

New inspiration or marketin, product

and sales manaers, marketin employees

and o course your manaement.

Also available as a day seminar.

Also available as a master class

and yearly proramme.

Experienced marketer and inspirer

Richard van Hooijdonk.

Visit www.vanhooijdonk.com or

videos, articles and recent updates

In just two hours participants

receive a thorouh update lled

with plenty o interestin and

reconizable examples. It is an

interestin session lled with

inspiration and new knowlede!

Richard van Hooijdonk

Evert van Beekstraat 310 1118 CX Schiphol-Centrum T +31(0)20 6541941

f +31(0)84 7163822 E [email protected] www.marketinmonday.nl

powerseminar 'heading for marketing 2.0

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