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Monday and Wednesday

BAUD 301-051Critical Thinking Exam

Term Project Assignment 3

Chapter 10 -14

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Marketing Plan Framework

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How Firms Develop New Products

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Idea Generation

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Product / Service

Product - OptionsProduct - Options Product Assortment Product Lines Product Mix Breathe Add Services

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Product Life Cycle

© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

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Create a Brand Image / Packaging

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Evaluating Service Quality

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Pricing Strategies

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The 5 C’s of Pricing

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1st C: Company Objectives

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BAUD 301-051Critical Thinking Project Assignment 3

Assignment 3 – Due Wednesday 04/20 by Class time. Value as an Assignment 3 Grade Teams meet during the class time. Complete a Product/Service Development to create a new product or

service for your company. Use your market research that you conducted to provide insights or conduct further research. Decide how to Brand and Package your product or Service.

Create a pricing strategy and a pricing table to demonstrate how you will price your product or services. Consider the breakeven point and the demand curve to set the right price. What if any discounts, promotions or bundling might you consider.

Create a Service value proposition for your business. What is the expectation that you have set and plan to deliver on.

Each team email no more than 10 page Power Point ONLY document as outlined turnerdg@Udel.edu by class on 4/20.