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Page 1: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google
Page 2: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 3: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 4: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 5: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google
Page 6: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 7: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 8: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 9: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 10: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 11: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 12: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Page 13: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google
Page 14: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

PERSONAL BRANDING@ WOMEN ON TRACK – 22.06.2020

ALL ABOUT YOU!

Page 15: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

WARMING UP

Page 16: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Angeline Jolie & Brad Pitt

WOMEN ON TRACK

Page 17: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

Elio Di Rupo

WOMEN ON TRACK

Page 18: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Bob Marley

WOMEN ON TRACK

Page 19: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

Margaret Thatcher

WOMEN ON TRACK

Page 20: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Lady Di

WOMEN ON TRACK

Page 21: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOMEVVD

Donald Trump

WOMEN ON TRACK

Page 22: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

WOMEN ON TRACK

Page 23: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

WOMEN ON TRACK

Page 24: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

WOMEN ON TRACK

Page 25: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

WOMEN ON TRACK

Page 26: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Green & coffee bar

Page 27: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

WOMEN ON TRACK

Page 28: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Red & sportscar

Page 29: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google
Page 30: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

LET’S TALK ABOUTYOU® BRAND

Page 31: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

So … let’s see about YOU®.

1. If you would Google yourself…..

2. What will you (and we) see when you do this? What pop’s up?

3. Do you like /care what you see? Are you OK we see this YOU®?

4. What do you want to see when you google YOU®? And show us ☺

How good is your Personal brand(ing)?

YOUR PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 32: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

YOUR PERSONAL BRAND(ING)

WOMEN ON TRACK

HOW DO WE SEE YOU?

Page 33: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

YOUR PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 34: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

You do have a YOU®.

Maybe you wouldn’t think so… but you already have a personal brand.

People

- say things about you to others

- associate things with you

- have a certain feeling that connects to you as a person

This can be based on personal experiences or on your online presence.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 35: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOMEWOMEN ON TRACK

YOUR PERSONAL BRAND(ING)

YOUR IDENTITY

Page 36: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

So … let’s talk about YOU®.

How good is your perspective on you?

How sure are you that you are understood in the way you want to?

How well do you know how you make a difference?

How good are you in your storytelling?

How good is your Personal brand(ing)?

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 37: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

LET’S SHAPEA YOU®

Page 38: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

1. Identify your strengths and uniqueness.

Think about what makes you stand out.Aren’t you sure? Ask friends, family, colleagues…

Once you know your ‘sparkle’, learn to develop and use itthe fullest.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 39: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

2. Know who you are targeting.

Once you know who you are, you should identify who you want to talk to.

Once you’ve determined your target audience you should shape the way you communicate towards their Tone of Voice and culture.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 40: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

3. Build your platform.

Identify the best way to engage with your target audience.

This can both be done on- and offline. Determine what suits you and your identity best: a website, LinkedIn, Facebook, podcast…

Remember to not only chose online tools. You also build brands outside the digital world.

It’s also about how you act, behave, talk, and even howyour business card looks like.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 41: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

4. Network to grow your brand.

Build your network.

Go to events, follow industry leaders, meet colleagues fora drink, … do whatever it takes to make connections.

The bigger your network, the bigger the chance your personal brand will be noticed.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 42: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

5. Grow as a brand.

Brands develop.

So, every brand needs a rebranding from time to time. This is also true for a personal brand.

During your life you might take other perspectives onwho you are and what you stand for.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 43: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

THE CHALLENGE

Page 44: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

So … go to work with YOU®.

(a) Determine your intrinsic identity: who is “YOU®”?

Do not be afraid of who YOU® are

(b) Consciously manage your personal brand online and offline

(c) Consciously is actively, purposefully, strategically owning “YOU®”

(d) Do not keep up appearances and/or do not fit the mould

YOUR PERSONAL CHALLENGE

WOMEN ON TRACK

Page 45: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

REMEMBER ☺

Page 46: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

It is more important than ever to build yourselfa trustworthy, reliable, and outstanding personal brand

both on- and offline.

Building your brand takes time and effortbut in the end, it is worth it.

PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 47: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

YOUR PERSONAL BRAND(ING)

WOMEN ON TRACK

Page 48: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

Strategy | communication | implementation | brandhome.com

Page 49: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOME

IDENTITY PRISM

PERSONALITY

RECEIVER

YOUR STAKEHOLDER

CULTURE

SELF IMAGEREFLECTION

RELATIONSHIP

PHYSICAL

IM

PLIC

IT

UN

NO

TIC

ABLE &

PERCEPTIB

LE.

EX

PLIC

IT

NO

TIC

EABLE

& V

ISIB

LE Hello, I am….

What are the value I have within? What is my culture?

What is my relationship withdifferent groupS?

What is the secretive thought about me? Why do they “buy” me and stay loyal?

What do i want people to see and tell?How do they promote me?

SENDER

YOU

What is my look?

WOMEN ON TRACK

Page 50: PowerPoint Presentation...Green & coffee bar WO M E N O N TR A C K Red & sportscar LET’S TALK ABOUT YOU® BRAND BRANDHOME So … let’s see about YOU ®. 1. If you would Google

BRANDHOMEWOMEN ON TRACK

SUCCES THROUGH DIFFERENCE

YOUR PERSONAL BRAND(ING)

PhysicalWhat is my look, my body language, my facial expressions, my eye contact, my body posture, my tone of voice?

RelationshipWhat is my relationship with different groups.Is my relationship exclusive, serious, involved, affective, interactive, open, etc?

ReflectionHow do you get a positive Net promotor score? What do you want people to see and tell?What do you want people to remember?

PersonalityWhat is my personality? Sympathetic or serious, exuberant or sober, reliable or chaotic, open or closed, young or old?

CultureCulture is the 'root' of you. Culture determines your values. It is your heritage. What are they?

Self ImageWhat is the secretive thought people have about you? Or you want to? Why choosing you?