powerpoint presentation...green & coffee bar wo m e n o n tr a c k red & sportscar let’s...
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PERSONAL BRANDING@ WOMEN ON TRACK – 22.06.2020
ALL ABOUT YOU!
WARMING UP
Angeline Jolie & Brad Pitt
WOMEN ON TRACK
BRANDHOME
Elio Di Rupo
WOMEN ON TRACK
Bob Marley
WOMEN ON TRACK
BRANDHOME
Margaret Thatcher
WOMEN ON TRACK
Lady Di
WOMEN ON TRACK
BRANDHOMEVVD
Donald Trump
WOMEN ON TRACK
WOMEN ON TRACK
WOMEN ON TRACK
WOMEN ON TRACK
WOMEN ON TRACK
Green & coffee bar
WOMEN ON TRACK
Red & sportscar
LET’S TALK ABOUTYOU® BRAND
BRANDHOME
So … let’s see about YOU®.
1. If you would Google yourself…..
2. What will you (and we) see when you do this? What pop’s up?
3. Do you like /care what you see? Are you OK we see this YOU®?
4. What do you want to see when you google YOU®? And show us ☺
How good is your Personal brand(ing)?
YOUR PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
YOUR PERSONAL BRAND(ING)
WOMEN ON TRACK
HOW DO WE SEE YOU?
BRANDHOME
YOUR PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
You do have a YOU®.
Maybe you wouldn’t think so… but you already have a personal brand.
People
- say things about you to others
- associate things with you
- have a certain feeling that connects to you as a person
This can be based on personal experiences or on your online presence.
PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOMEWOMEN ON TRACK
YOUR PERSONAL BRAND(ING)
YOUR IDENTITY
BRANDHOME
So … let’s talk about YOU®.
How good is your perspective on you?
How sure are you that you are understood in the way you want to?
How well do you know how you make a difference?
How good are you in your storytelling?
How good is your Personal brand(ing)?
PERSONAL BRAND(ING)
WOMEN ON TRACK
LET’S SHAPEA YOU®
BRANDHOME
1. Identify your strengths and uniqueness.
Think about what makes you stand out.Aren’t you sure? Ask friends, family, colleagues…
Once you know your ‘sparkle’, learn to develop and use itthe fullest.
PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
2. Know who you are targeting.
Once you know who you are, you should identify who you want to talk to.
Once you’ve determined your target audience you should shape the way you communicate towards their Tone of Voice and culture.
PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
3. Build your platform.
Identify the best way to engage with your target audience.
This can both be done on- and offline. Determine what suits you and your identity best: a website, LinkedIn, Facebook, podcast…
Remember to not only chose online tools. You also build brands outside the digital world.
It’s also about how you act, behave, talk, and even howyour business card looks like.
PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
4. Network to grow your brand.
Build your network.
Go to events, follow industry leaders, meet colleagues fora drink, … do whatever it takes to make connections.
The bigger your network, the bigger the chance your personal brand will be noticed.
PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
5. Grow as a brand.
Brands develop.
So, every brand needs a rebranding from time to time. This is also true for a personal brand.
During your life you might take other perspectives onwho you are and what you stand for.
PERSONAL BRAND(ING)
WOMEN ON TRACK
THE CHALLENGE
BRANDHOME
So … go to work with YOU®.
(a) Determine your intrinsic identity: who is “YOU®”?
Do not be afraid of who YOU® are
(b) Consciously manage your personal brand online and offline
(c) Consciously is actively, purposefully, strategically owning “YOU®”
(d) Do not keep up appearances and/or do not fit the mould
YOUR PERSONAL CHALLENGE
WOMEN ON TRACK
REMEMBER ☺
BRANDHOME
It is more important than ever to build yourselfa trustworthy, reliable, and outstanding personal brand
both on- and offline.
Building your brand takes time and effortbut in the end, it is worth it.
PERSONAL BRAND(ING)
WOMEN ON TRACK
BRANDHOME
YOUR PERSONAL BRAND(ING)
WOMEN ON TRACK
Strategy | communication | implementation | brandhome.com
BRANDHOME
IDENTITY PRISM
PERSONALITY
RECEIVER
YOUR STAKEHOLDER
CULTURE
SELF IMAGEREFLECTION
RELATIONSHIP
PHYSICAL
IM
PLIC
IT
UN
NO
TIC
ABLE &
PERCEPTIB
LE.
EX
PLIC
IT
NO
TIC
EABLE
& V
ISIB
LE Hello, I am….
What are the value I have within? What is my culture?
What is my relationship withdifferent groupS?
What is the secretive thought about me? Why do they “buy” me and stay loyal?
What do i want people to see and tell?How do they promote me?
SENDER
YOU
What is my look?
WOMEN ON TRACK
BRANDHOMEWOMEN ON TRACK
SUCCES THROUGH DIFFERENCE
YOUR PERSONAL BRAND(ING)
PhysicalWhat is my look, my body language, my facial expressions, my eye contact, my body posture, my tone of voice?
RelationshipWhat is my relationship with different groups.Is my relationship exclusive, serious, involved, affective, interactive, open, etc?
ReflectionHow do you get a positive Net promotor score? What do you want people to see and tell?What do you want people to remember?
PersonalityWhat is my personality? Sympathetic or serious, exuberant or sober, reliable or chaotic, open or closed, young or old?
CultureCulture is the 'root' of you. Culture determines your values. It is your heritage. What are they?
Self ImageWhat is the secretive thought people have about you? Or you want to? Why choosing you?