From political superpowers to tech titans, Forbes' 2017 ranking of the "The World's 100

Most Powerful Women" runs the gamut of everyone from Oprah Winfrey and Ivanka

Trump to Angela Merkel and Facebook's Sheryl Sandberg.

Ranging in age from 92 (Queen Elizabeth II) to 28 (Taylor Swift), it's clear no two

women are the same. There's not one quality that's helped these women climb to the

absolute peak of power in their industries, it's worth asking—what qualities do they

share that's helped set them apart?

To find out, we used IBM's Watson™ Personality Insights API to examine

speeches, interviews, and even social media commentary to decipher the more

intrinsic elements of their personalities. With only a few exceptions, every woman on

Forbes' list has been analyzed here. Read on for a more intimate look at these leading

ladies.

Powerful personalities

According to IBM's Watson Personality Insights model, there are five core

characteristics (appropriately named the "Big Five") that help define how a person

engages with the world. These include agreeableness, conscientiousness, extraversion,

emotional range, and openness and are made up of personality facets that help

individualize each person's values and actions.

Across Forbes' list of the 100 most powerful women in the world, openness was the

most common personality trait. Described by IBM as "the extent to which a person is

open to experiencing different activities," openness includes a person's imagination,

artistic interests, and overall intellectual curiosity. Across all 100 women, two were

particularly inclined toward this trait: Zanny Minton Beddoes, editor-in-chief at The

Economist, and Kathleen Kennedy, the president of Lucasfilm at Disney. Ranking at No.

72, Beddoes has been credited with helping The Economist evolve its 174-year-old

brand by adopting a larger social media presence in recent years that has helped grow

the publication's reader base by 20 percent.

Emotional range and conscientiousness were also the most prevailing "Big Five" traits,

personified most clearly by women like Safra Catz (the co-CEO of Oracle) and Nikki

Haley (the Indian-American ambassador to the United Nations). And while

agreeableness wasn't the most prominent "Big Five" trait, Beyoncé, Anna Wintour, and

Oprah Winfrey are still using compassion and cooperation to their advantage.

Fascinating facets

AVERAGE PERSONALITY FACETS

Of course, there's more to what makes these women special than the "Big Five." Other

facets of their personalities have helped them stand out in, and in some ways disrupt,

the industries they lead. Here, you can explore some of these more intrinsic

characteristics and see which women have a knack for displaying these attributes.

Intellect, liberalism, sympathy, cautiousness, and activity level were among the most

widely held traits by women like Hillary Clinton, Drew Gilpin Faust (president at

Harvard), and Mary Callahan Erdoes (CEO at JPMorgan). Anger, excitement-seeking,

and immoderation were among the least common personality traits.

Faces of personality facets

One thing is clear—there's no single set of personality traits that helped propel these

powerful women to their positions.

Among the most common personality traits identified by IBM's Watson Personality

Insights API, five appeared more often than others:

• Intellect: As a part of openness, intellect describes a person's curiosity and

ability to think in symbols and abstractions rather than more linear modes of

thought.

• Cautiousness: Continued from the conscientious trait, cautiousness is defined

as the ability to think through things carefully before acting.

• Sympathy: As an extension of a person's agreeableness, sympathy refers to the

feeling of compassion toward others.

• Liberalism: As another trait of openness, liberalism is described as a readiness

to challenge authority and convention.

• Activity level: As an extension of extraversion, activity level describes the

attitude of people who lead fast-paced, busy lives and approach their daily

activities with a heightened sense of energy and quickness.

While many of the women on the list exhibited one or more of these traits, others

embodied them more fully. Kathleen Kennedy—largely attributed as a driving force

behind the vast changes to the "Star Wars" franchise under Disney—had the second

highest level of liberalism, proceeded only by Zanny Minton Beddoes. Hillary Clinton

and J.K. Rowling, author of the "Harry Potter" series, displayed the most sympathy

toward others. Like Judy Faulkner (founder and CEO of Epic Systems) and Patricia

Harris (CEO of Bloomberg Philanthropies), Justice Ruth Bader Ginsburg had one of the

highest levels of cautiousness according to Watson's analysis.

Industrious individuals

For decades, Silicon Valley has favored men in positions of power and influence.

Research shows that even in the same positions, men are offered higher salaries than

women in 63 percent of the cases. These discrepancies in pay can range from 4

percent to 45 percent regardless of the role. Still, the number of women in high-ranking

tech positions continues to grow, and certain personality traits may have helped

contribute to their success. Intellect, liberalism, and activity level were all common

traits found in Sheryl Sandberg (Facebook), Susan Wojcicki (YouTube), Ginni

Rometty (IBM), and Meg Whitman (formerly of eBay and HP).

Women's day-to-day responsibilities may be different, but the skills required to make it

into politics might not be so different from tech. Sympathy, intellect, and liberalism

topped the list among women in politics including Germany's Angela Merkel and the

U.K.'s Theresa May. The same is true for media and entertainment where Oprah

Winfrey, Anna Wintour, and Bonnie Hammer top the list of the most powerful women

anywhere in the world.

Peering at personalities

For the 100 most powerful women in the world, here's a comprehensive look at their

personality traits.

In her fourth term as chancellor of Germany, Angela Merkel has spent years in power

downplaying the importance of gender in both her success and status. Instead, her

toughness and sensibility have helped define her image over time. Her personality—

rich with openness, altruism, and cautiousness—has helped her earn the title of

the "most powerful woman in the world" according to Forbes' assessment.

Like Angela Merkel, extraversion and agreeableness were often the least displayed "Big

Five" personality traits, although some women, including Abigail Johnson (CEO of

Fidelity Investments), Safra Catz (co-CEO of Oracle), and Adena Friedman (president

and CEO of Nasdaq), may be using extraversion—seeking stimulation in the company

of others—to their advantage.

Want to know more about some of these women and the personality traits identified by

Watson that may have helped them achieve immeasurable power, wealth, and fame?

This interactive flipbook allows you to explore them individually. Our guide will identify

the strongest characteristics defined by their speeches and writing and the

attributes least associated with their personalities. Each profile will include a top 10

ranking, identifying the most prevalent aspects of each woman's personality.

A cut above the rest

From the politically savvy to tech giants and entertainment superstars, the path to power

for the top 100 women on Forbes' list is unique. While what has helped them get to

where they are today is different, the personality traits they sometimes share aren't.

From Oprah Winfrey to Theresa May, they sometimes share characteristics like intellect

and liberalism (challenging the status quo) even if they execute them differently.

Overwhelming, each of these women proves that even in male-dominated

industries, breaking away from the norm can pay off in the end.

Methodology

For this project, we used the IBM's Watson™ Personality Insights API service to

examine a minimum of 1,000 words from 94 of the women on Forbes' 2017 list of "The

World's 100 Most Powerful Women." The average number of words analyzed for the

women on the list was 4,866. Unfortunately, we couldn't generate enough written

English words for eight of the women on the list: Pollyanna Chu, Zhou Qunfei, Thi

Phuong Thao Nguyen, Feng Ying Wang, Isabel dos Santos, Solina Chau, Lam Wai

Ying, and Lee Boo-Jin—thus they were excluded from our analysis. Additionally, No. 24

on the list is dedicated to the women of the U.S. Supreme Court: Sonia Sotomayor,

Ruth Bader Ginsburg, and Elena Kagan, whose personalities were analyzed

individually.

Sources

• https://www.forbes.com/power-women/list/#tab:overall_header:age

• https://console.bluemix.net/docs/services/personality-

insights/models.html#models

• https://www.forbes.com/profile/zanny-minton-beddoes/#b6ce4c35107f

• https://www.forbes.com/profile/nikki-haley/#465ce7bf3d8d

• https://www.forbes.com/profile/zanny-minton-beddoes/#4edcf49c5107

• https://www.forbes.com/profile/safra-catz/#254d039172f1

• https://www.forbes.com/profile/nikki-haley/#1b2cf9023d8d

• https://www.forbes.com/profile/mary-callahan-erdoes/#24ed0e08255f

• https://www.forbes.com/sites/markhughes/2018/06/08/kathleen-kennedy-is-still-

the-best-person-to-make-star-wars-movies/#66ed56ed3b10

• https://www.forbes.com/profile/patricia-harris/#84d320749402

• https://www.forbes.com/profile/judy-faulkner/#508d2c2833b8

• https://www.nytimes.com/2017/09/16/sunday-review/angela-merkel-feminist-

germany.html

• https://www.forbes.com/profile/abigail-johnson/#40bd51c81c42

• https://www.forbes.com/profile/safra-catz/#6d3d5f7872f1

• https://www.forbes.com/profile/adena-friedman/#265d664c245f

This article was originally posted on Porch.com.