powerful partnerships: leveraging niche media and alliances to build your brand, gain consumer...
DESCRIPTION
Stuart P. Rosenthall, President of the North American Mature Publishers Association & Publisher of the Beacon newspapers participated on the panel "Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues."TRANSCRIPT
Stuart P. [email protected] www.TheBeaconNewspapers.com
Stuart P. RosenthalPresident, North American Mature Publishers AssociationPublisher, The Beacon Newspapersstuart@theBeaconNewspapers.comwww.theBeaconNewspapers.com; 301-980-9557
Stuart P. [email protected] www.TheBeaconNewspapers.com
TotalAge
18-34 35-44 45-54 55+
% % % % %
Television ads 37 50 38 35 23
Newspaper ads 17 6 13 14 31
Internet search engine ads 14 10 15 16 16
Radio ads 3 3 4 3 2
Internet banner ads 1 4 1 1 *
None of these 28 27 29 31 27
TABLE 1MOST HELPFUL ADS
“There are many different types of ads and many venues for them. Which one of the following do you find most helpful in helping you decide
what products or services to purchase?”
AdweekMedia/The Harris Poll
Poll conducted June 4-8, 2009.
Stuart P. [email protected] www.TheBeaconNewspapers.com
TotalAge
18-34 35-44 45-54 55+
% % % % %
Internet banner ads 46 43 50 48 45
Internet search engine ads 17 20 14 17 15
Television ads 13 7 10 15 20
Radio ads 9 11 10 9 7
Newspaper ads 6 7 7 5 5
None of these 9 13 9 6 8
TABLE 2ADS PEOPLE IGNORE
“Which one of the following types of ads do you tend to ignore or disregard the most?”
Base: All U.S. adults
Poll conducted June 4-8, 2009.
AdweekMedia/The Harris Poll
Stuart P. [email protected] www.TheBeaconNewspapers.com
Local 50+ Publications
Free publications throughout the U.S. target the 50+ niche, reaching millions of loyal readers.
Advertisers can reach over 5 million older adults Through national ads in NAMPA publications.