POWERED BY PRO BONO

Presenter: this deck is a starter deck for an “intro to Powered by Pro Bono.”

Top 3 goals for this presentation: 1. Explain powered by pro bono2. Inspire with facts and stories3. Show how our tools and

process lead to success

DonorsChoose.org

American Express – pro bono team provided a landscape market analysis

ClearChannel – donated high-traffic radio spots for celebrities to endorse DonorsChoose.org, then did the production work pro bono.

Agenda NYC – provided pro bono collateral design

“We love pro bono contributions because they encourage involvement.”

FOUNDED 2003

$130 MILLION DONATED

50% OF U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS

20% OF BUDGET PRO BONO

SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.

Children’s Creativity Museum

Landor Associates – $250,000 in pro bono strategic rebranding services

Lucas Films – donated licensing direction for a Star Wars Day

Adobe – pro bono web development

DLA Piper – legal pro bono

“We’ve been able to really get on people’s radar in the media thanks to pro bono work.”

FOUNDED 1998

ANNUAL BUDGET: $2 MILLION

NURTURING CREATIVITY, COLLABORATION, AND COMMUNICATION—THE CORE OF A 21ST-CENTURY EDUCATION

20% OF BUDGET PRO BONO

SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.

Year Up

Boston Consulting Group – pro bono work developed basis for organization

Videographers – cover events and create marketing for corporate partners

Monitor – 4 strategic planning processes helped shape the organization

Goodwin Proctor – provided 4 loaned employees over three years

“Nonprofits that don’t use pro bono suffer from a severe lack of imagination.”

FOUNDED 2000

ANNUAL BUDGET: $40 MILLION

8TH FASTEST-GROWING NONPROFIT IN THE COUNTRY

6,000+ ALUMNI; 100% JOB PLACEMENT

10% OF BUDGET PRO BONO

SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.

ABOUT THE TAPROOT FOUNDATION

► 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC

► 3,500+ professionals delivering 1+ million hours of pro bono consulting valued at over $112 million since 2001

► Consulted to 20+ Fortune 500 companies to build and advance employee pro bono programs

Our mission is to lead, mobilize and engage professionals in pro bono service that drives social change.

www.taprootfoundation.org

“This book will unlock the vault of talent and skills that companies can bring to the nonprofit sector, and ultimately help build stronger communities.”

- Ken Sternad, Former PresidentUPS Foundation

AGENDA

Intro to pro bono

Scope

Secure

Manage

Scale

Q&A

Presentation should incorporate a live website demo whenever possible. Use the website to walk through scope, secure, manage, scale. Slides for scope, secure, manage, scale are included to use along with the live demo or in case a live demo isn’t possible.

The deck was originally designed for a two hour presentation but can be adapted for presentations of varying lengths.

WHAT IS PRO BONO?

Services donated by professionals to organizations working for the public good.

29,983LINKEDIN profiles

that include the term “Pro Bono”

# of nonprofits that have access to the pro bono

services they need

3%ACCESSThe number one BARRIER of nonprofits to getting more pro bono

by PUBLIC ARCHITECTURE

62%Business and design schools in our cities

with pro bono programs

for AIGA members

1Number of the top ten organizational priorities cited by nonprofit EDs that ISN’T a direct fit for pro bono

25Taproot

ADVISORY SERVICES clients in first two years

5%

1%

1,000,000Hours donated by TAPROOT

FOUNDATION PBC’s since 2002 20Number of the top 25

BUSINESS SCHOOLS that have pro bono

programs

STATE OF THE MARKETPLACE

PRO BONO GOALS

900 Number of firms that have signed up

THE PRO BONO PROCESS

SCOPE SECURE MANAGE SCALE

SCALE

SCALING PRO BONO

LEVEL ONE: BEGINNER

LEVEL TWO: PRACTICING PRO BONO LEVEL THREE: ORGANIZATION-WIDE ADOPTION

LEVEL FOUR: POWERED BY PRO BONO

SCOPE

PRO BONO PROJECTS

Board Communications Finance Fundraising Human Resources Legal Programs Facilities Strategy Technology

ONE: SCOPE

TWO: URGENCY THREE: KNOWLEDGE NEEDED FOUR: STAFF AND BOARD READINESS 

FOUR TESTS FOR SCREENING PRO BONO

SECURE

PRO BONO SOURCES

CORPORATIONS

PROFESSIONAL SERVICES FIRMS

INDIVIDUALS

INTERMEDIARIES

PROFESSIONAL SCHOOLS

LINKEDIN FOR PRO BONO

The number one reason cited by nonprofits for not using more pro bono is “not knowing how to find quality pro bono resources.”

1

1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data).

MANAGE

5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT

INVEST TIME

ACT LIKE A PAYING CLIENT

FOSTER EFFECTIVE COMMUNICATIONS

SHARE ALL NEWS: BOTH GOOD AND BAD

CELEBRATE BEFORE, DURING, AND AFTER

BOARDS

10 WAYS TO ACTIVATE YOUR BOARD

Add pro bono to board member job descriptions

Recruit secure-ready new board members

Add pro bono to board member contracts

Include pro bono in board assessments

Use meetings to celebrate and assign pro bono raising

Recognize contributions on website and annual report

Only leverage networks for high-priority, high-impact work

Engage in identifying pro bono solutions during annual planning

Check out board contacts on LinkedIn

Challenge your board to integrate pro bono resource generation in your next strategic plan

TAPROOT RESOURCES

Read Powered by Pro Bono

Access our online tools and resources

Join the conversation on LinkedIn

Apply for a Service Grant

Ask about Powered by Pro Bono training opportunities

www.taprootfoundation.org

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