power to persuade 22 august, 2013 new & old media: tools for change
TRANSCRIPT
Power to Persuade22 August, 2013
New & old media: Tools for change
About EMC
Established in 1995
Full service communications agency
Research-based methodology
Works with non-profit & membership organisations
Four Australian capital cities - and Brussels
Weekly Essential Report poll
Essential Vision
10 tips for two-way engagement
1.Listen
Photo: szeke (Flickr creative commons)
Photo: Flickr - aussiegall
The stats
86% online65% use social
Yellow social media report 2013
Australian social media users: 45% log on at least once per day 42% access last thing before going to bed 67% access from a smartphone
Yellow social media report 2013
The stats
Adcorp top 15 social media sites – May 2013http://www.adcorp.com.au/news-blog/Social-Media-Statistics-Aust-and-NZ-May13*Google+ insufficient data
Application Number % of population(22,042,382)
Facebook 11,534, 540 50.06%
YouTube 11,255,674 48.85%
LinkedIn 3,918,409 17.01%
WordPress 3,263,673 14.20%
Tumblr 3,263,119 14.16%
Twitter 2,174,227 9.44%
Pinterest 1,629,564 7.07%
Instagram 1,376,001 5.97%
Flickr 944,837 4.10%
MySpace 490,048 2.13%
The top 10
www.everyaustraliancounts.com.au
A hybrid model
Media/News Service
Community Engagement
CustomerService
Media/news service
Customer service
Community engagement
Takeaways
1. Social media is here to stay
2. Go where your targets and supporters are
3. Integrate social as part of overall strategy
4. Use tactics appropriate to each tool
5. Resource it to be effective
