powerAkanksha BAjAJMohit AgarwalNAMAN GUPTASHIFALI MAKKAR

Work on the

Hearts and

MindsOf others

https://www.youtube.com/watch?v=sBHHXWnng9Q

Taking the example of Kabir Khan- the speech that he delivers before the final match

Once you break them down you will have a

lifelong friend and

fiercely loyal ally

Emotional Appeals in Advertising

Key TakeawaysAppealing to people’s self interest is the key to this law

Find the key that opens the doors to the heart and mind

Networking Team Lunches Coffee Breaks

Always say less than

necessary

CAN THE MEEK INHERIT THE WORLD!?

A great communicator who simultaneously didn't “offend by superiorityThe president was frequently described as a quiet manHe seemed shy to a degree, and very awkward in manner; as if he felt out of place.

Branson considers himself a natural introvert and has said, "I had to train myself into becoming more of an extrovert.“

Story of his Mother trying to remedy him: She forced him out of her car three miles from their home and told him to find his way back by talking to people. The test ended up taking Branson around 10 hours and he also spent some time inspecting rocks and insects.

SOMETIMES YOU NEED TO BE QUIET TO MAKE REAL NOISE

ACTIONS SPEAK LOUDER THAN WORDS.

THIS IS NOT THE RIGHT FORUM!

DEADLINES ARE SACROSANCT!The Power yielded by the Placecom thanks to their BREVITY OF WORDS.

The MORE you say,the MORE likely you are

to say something FOOLISH

Once words are out, you cannot take them back.

KEEP THEM UNDER CONTROL

Play to people’s fantasies

There is great power in tapping into the fantasies of the MASSES

• Taking the example of Jordan Belfort’s character from the movie Wolf of Wall Street: The speech he gives to his employees.

To gain power, you must be a source of pleasure for those around you—and pleasure comes from playing to people's fantasies. Never promise a gradual improvement through hard work; rather, promise the moon, the great and sudden transformation, the pot of gold.

Brutus Mark Anthony

‘Had you rather Caesar were living anddie all slaves, than that Caesar were dead, to liveall free men?’

‘There is tears for his love; joy for hisfortune; honour for his valour; and death for hisambition.’

Live, Brutus! live, live!

‘The evil that men do lives after them;The good is oft interred with their bones;

For Brutus is an honourable man;So are they all, all honourable men

Bear with me;My heart is in the coffin there with Caesar,

O masters, if I were disposed to stirYour hearts and minds to mutiny and rage,

As the book quotes: ‘ Never appeal to the truth and reality unless you are prepared for the anger that comes from disenchantment’Mark Antony manufactured rebel and conjured up people’s fantasies. He was then the oases in a desert.

Key Takeaways:

• The key to fantasy is DISTANCE

Never be too direct in describing the Fantasy—Keep it Vague. As a forger of fantasies, let your victim come close enough to see and be tempted, but keep him far away enough that he stays

dreaming and desiring .

The field of marketing extensively uses this law!

Court

Attention At

All Cost

With initiatives like Chai pe Charcha, Mann Ki Baat and strategically planned international trips Narendra Modi has never failed to gain attention

What is

unseen counts for

nothing

Make yourself a magnet of attentionStand out!

• Always CC your manager in mails• Self created brand image• Never leave the limelight• Be proactive

THANK YOU

Akanksha BAjAJMohit AgarwalNAMAN GUPTASHIFALI MAKKAR