mobile storytelling & intercultural connections
DESCRIPTION
John Kuner's presentation at Community & Technology Conference 2007 about benefits of mobile storytelling when aligned with industryTRANSCRIPT
Mobile Storytelling and Video Sharing for Inter-Cultural Communication:
How Personal Expression Leads to Job Skills
John Kuner
Digital Vision Fellow, Stanford [email protected]
Overview
• Individual media creation is a growing trend that has strong impact
• Personal and professional media has huge growth in the developing world
• Industry and Government build on these to create new jobs and new industries
New Media
• “Web 2.0” economy is based on content creation with global interchange
• Video creation is especially effective
• Learn digital skills
• Personal expression & life skills
• View & connect globally
3D animation, photography, web design
video--gaming, filming, editing, archiving…
Recipe for a Story
1. Point of View2. Dramatic Question3. Emotional Content4. The Gift of Your Voice 5. The Power of the Soundtrack6. Economy 7. Pacing
Source: The Center for Digital Storytelling's Cookbook (Lambert, 2006)
Digital Story example
http://www.jumpcut.com/view?id=BD9773941DCA11DCAC41000423CF0184
Digital Storytelling Benefits
• Individual narrative becomes digital media
• Also creates a more level playing field -- kids, Ze Frank, David Letterman, and YOU all have videos on the web that anyone can access
Importance of Cell Phones
• Cell phone market is massive
• Over 2 billion sold in 20 years
• Next billion in the next 3 years; mostly from developing world
• Cell phones surpassing landlines
http://www.kiwanja.net/gallery/handsets/kiwanja_handsets_13.jpg
Mobile Education Projects
• Mobile games for financial literacy
• Mobile storytelling
• MobilED - large information repository/community via SMS/Voice
MobilED diagram
From: http://mobiled.uiah.fi/?page_id=7
Media market scale
• Hollywood(USA) - $50B today
• Bollywood(India) - $1B today
• Nollywood(Nigeria) - $.8B today, but fastest growth
• Global media & entertainment - 1 trillion in 5 years (PWC)
Nollywood in more detail
• Started by traders -- organic growth through large distribution and many small films
• Funding increasing by private equity
• Even a few web advertising companies
http://www.thisisnollywood.com/trailer2.htm
However....
• Formal education difficult to get (60k spots for 160m people)
• Existing training programs & higher education have huge demand
Case Study: Cap Digital
• Competitiveness Cluster for Ile de France media industry
• Worked with government , industry, and local media arts center to create Digital Pathways
• Out of work youth training program for media arts industry
• Training program grows in conjunction with cluster
Photo: Bay Area Video Coalition
• DiSCO: Extending Cap Digital model to SP
• E-Lounge - cultural connections
• New Collaborations?
My Projects
Conclusion
• Media training around self-expression (eg digital storytelling) in an inter-cultural context
• At minimum, increases self-esteem and digital literacy
• When well aligned, it results in job placement and creation
Thank you!
• Questions?
• Other resources
• http://mobilestorytelling.org (my website)
• http://storycenter.org (Center for Digital Storytelling)
• http://rdvp.org (Digital Vision Program)