PUBLIC IMAGE WORKS!Combining the best of marketing principles and organizing

practices to call attention to important issues and to mobilize action for success

WHY POWER MAP?

•  Organizing 101: Relationships are powerful •  Connect to the people who can really help

you achieve your goals •  Heightened awareness prepares you for

more connections – within your organization and in networks

POW

ER M

AP!

POWER MAP

•  GOALS - from Action Plan •  AUDIENCES - from Identity Evaluation •  COMMUNICATIONS - current priority •  IMMEDIATE NEEDS

POW

ER M

AP!

Power Mapping Worksheet

Contact Full Info? Action Step

Best Contact w/in Org Notes

TOP 5 SUPPORTERS

NEW CONNECTIONS

Org Goals Goal #1

Goal #2

Goal #3

Aud Audience #1

Audience #2

Audience #3

Comm Priority

Immed Needs Need #1

Need #2

POWER MAP TIPS

•  MAP relationships based on goals & priorities •  CENTRALIZE information about relationships •  Be STRATEGIC about your outreach •  Use a MANAGEMENT TOOL to track action

& tasks •  INTERACT with your Power Map regularly •  Keep it SIMPLE until it becomes part of your

culture

NEXT STEPS

1)  Identify how many segments of “web”#2)  Pick top 5 people most supportive of your

efforts – are you engaging them well?#3)  Plot information & ACTION STEPS#4)  Pick one NEW & UNCONNECTED person

for each segment of your “web”#5)  Plot information & ACTION STEPS#