GETTING STARTED WITH THE ORCA REPORT

The First and Only Confidential, Anonymous and

Validated Rounds and Revenue Benchmark Report

P O W E R I N N U M B E R S

WHAT WE DO

WE MEASURE OUR REPORT AROUND THE KEY

PERFORMANCE INDICATORS (KPI):

OCCUPANCY

REVENUE PER AVAILABLE ROUND

CHANNEL MIX

AVERAGE RATE PER AVAILABLE ROUND

OVER 4 DIFFERENT TIME DIMENSIONS:

CURRENT MONTH

YEAR TO DATE

TRAILING 3 MONTHS

TRAILING 12 MONTHS

ORCA VALIDATES ALL GOLF COURSE DATA TO ENSURE ORCA

REPORTING IS ACCURATE WITHIN A 3% MARGIN OF ERROR.

WHO WE AREWe are industry professionals who long agosurpassed the 10,000 hours necessary to become experts in this field. We’re enterprising,forward-thinking, enthusiastic advocates forbenchmarking data. We want to help the golfindustry make more money through green feesales by providing products to help the golfcourse owner/operator explain performance,manage 3rd parties, and price tee times basedon actual performance, not guesses.

WHY IT WORKSBenchmarking takes place in virtually every industry. It’s especially important in golf, where afixed capacity, a perishable product, time-variabledemand or segmented-demand exists. The featureof the report is a ‘self-selected’ competitive setof courses from which to compare performance.ORCA has succeeded in developing this platformwhere others in the industry have failed.

USING THE REPORT ADDS VALUE• Track your data to explain your performance to owners and managers.• Sharing this report to management and ownership helps you speak moreauthoritatively about course performance and market trends, increasingyour stock as a professional.• See your tee sheet with clarity and weigh your operation against competitors: price tee time inventory more effectively.

MAINTAINING YOUR CONFIDENCE AND TRUST IS A CORNERSTONE OF OUR BUSINESS.Your data is held in confidence. When it is shared, it is shared anonymously,aggregated with other courses in a competitive set to mask identity. ORCAsigns confidentiality and permitted use agreement with every golf course.

BY SUBSCRIBING TO THE ORCA REPORT YOU

HAVE INDEPENDENT, VALIDATED AND UNBIASED DATA

ABOUT MARKET PERFORMANCE.

HAVE DETAILED INFORMATION TO HELP MANAGE 3RD

PARTIES, REDUCE BARTER COST AND INCREASE REVENUE.

HAVE DETAILED INFORMATION TO CONFIRM AND CHANGE

PRICING STRATEGIES VIS-À-VIS COMPETITIVE SET

PERFORMANCE, AND FINDING ADDITIONAL GREEN

FEE REVENUE WHERE POSSIBLE.

TRACK HISTORICAL DATA WITHOUT EFFORT.

PARTICIPATION

CAN BE AT NO CHARGE. ALL CUSTOMERS ARE ENTITLED

TO A FREE REPORT. WHEN USING THE COMPLIMENTARY

REPORT, YOUR ACCESS IS LIMITED TO YOUR SPECIFIC

GOLF COURSE AND MARKET DATA, NOR ARE YOU ABLE

TO SELECT A COMPETITIVE SET.

CAN COST AS LOW AS $49 MONTHLY OR UP TO $199 MONTHLY

DEPENDING ON THE REPORTING INFORMATION LEVEL.

IS SIMPLE. EITHER AUTOMATICALLY EXPORT DATA OR

DEDICATE 20 MINUTES ONCE A MONTH TO EXPORT FOUR

REPORTS AND EMAIL DATA TO ORCA.

MORE INFORMATION• Early adopters participate at no charge until their competitive set participates.

• The hotel industry has a similar report which they use as a day-to-day operational tool called the STAR Report.

• On-boarding a golf course is done in a way so capacity calculation and rate code mapping is understood, making comparisons to other golf courses relevant.

• Ongoing education is available every month so that the subscribing manager becomes proficient with reading the report and taking 'data-based' action leading to greater green fee-related revenue.

Benchmarking is the future of tee time management. By knowing the KPI's, how to read the report, and how to take action based on the data, a manager will be more valuable, employable and a greater asset to his or her operation.

GOT QUESTIONS?

If you continue to have questions about your data or the equatingprocess, please don't hesitate to contact Mike Loustalot.

CONTACT ORCA:

Mike Loustalot, ORCA President 480.236.4497

ML@ORCAReport.com