Poverty Environment Partnership 1

Liz Carlile28 May 2015Chicken or egg?

Communication or knowledge?

Poverty Environment Partnership 2

Liz Carlile28 May 2015

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it”

Malcolm Gladwell, Tipping Points

Poverty Environment Partnership 3

Liz Carlile28 May 2015

“In order to create one contagious movement, you often have to create many small movements first”

Poverty Environment Partnership 4

Liz Carlile28 May 2015

“If you want to bring a fundamental change in people’s belief and behaviour….you need to create a community around them, where those new beliefs can be practiced, expressed and nurtured”.

Poverty Environment Partnership 5

Liz Carlile28 May 2015

The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips and spreads like wildfire

Poverty Environment Partnership 6

Liz Carlile28 May 2015

Where PEP can make a difference?Encouraging a learning environment

Strengthening communications capacity across the partnership

Investing in the right communication strategies for mobilising and for informingUse access to the corridors of powerBringing communities togetherSharing best practice, lessons learn’t, case studies, new research findings

Supporting those who are accountable – making information relevant for different contexts, connecting policy communities,

Supporting citizen empowerment – beefing up our communications to a wider audience through social media

Using key moments of opportunity – events, processes, instruments and mechanism to highlight new thinking