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Poultry Pocketbook

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Poultry Pocketbook

1

Index - Poultry Pocketbook

Chapter 1 - Marketing Chain 3Table 1.1 UK poultry meat supply balance 3Table 1.2 UK eggs supply balance 3Table 1.3 EU poultry meat supply balance 4Table 1.4 EU egg supply balance 5

Chapter 2 - Poultry Numbers 5Figure 2.1 Density of poultry flock, June 2013 5Table 2.1 UK poultry numbers, June survey 6Table 2.2 UK chick and poult placings 6

Chapter 3 - Slaughterings and Production 7Table 3.1 UK poultry slaughterings 7Table 3.2 UK poultry meat production 7Figure 3.1 UK broiler meat production 8Figure 3.2 Average liveweight of broilers in England and Wales 8Table 3.3 UK egg packing station throughput 9Table 3.4 UK production of egg products by processors 9Figure 3.3 EU broiler meat production, 2016 10Figure 3.4 EU egg production for human consumption, 2016 10

Chapter 4 - Poultry and Egg Prices 11Table 4.1 Average UK egg packer price paid to producers 11Figure 4.1 Quarterly average UK egg packer price paid to producers 11Figure 4.2 UK wholesale chicken prices 12Figure 4.3 EU and UK broiler meat wholesale market price 12Figure 4.4 EU and UK egg (large and medium) wholesale market price 13Figure 4.5 Average poultry compound feed price, GB 13

2

Chapter 5 - Imports and Exports 14Table 5.1 UK egg trade by volume 14Table 5.2 Volume and value of UK poultry meat imports 14Table 5.3 Volume and value of UK poultry meat exports 15Table 5.4 UK fresh/frozen poultry meat imports by source 15Table 5.5 UK fresh/frozen poultry meat exports by destination 16Table 5.6 UK processed poultry meat imports by source 16Figure 5.1 Map of UK fresh frozen poultry meat exports by destination 17Table 5.7 UK processed poultry meat exports by destination 18 Table 5.8 EU exports of fresh/frozen poultry meat by destination 18

Chapter 6 - Consumption 19Table 6.1 UK per capita consumption of major meats 19Table 6.2 GB retail chicken and egg value by type of outlet 19Figure 6.1 Trends in GB household chicken purchases by volume 20Figure 6.2 Trends in GB household egg purchases by volume 20Figure 6.3 Change in GB retail volume and value sales of chicken by product, 2016 21Figure 6.4 GB volume sales of chicken by product, 2016 21Figure 6.5 Change in GB retail volume and value sales of eggs, 2016 22Figure 6.6 Volume sales of eggs, 2016 22Figure 6.7 Average GB retail price of chicken cuts, 2016 23Figure 6.8 Average GB retail price of eggs, 2016 23Figure 6.9 Proportion of chicken products sold on promotion in GB retail outlets 24Figure 6.10 Proportion of eggs sold on promotion in GB retail outlets 24

3

Chapter 1 - Marketing Chain

‘000 tonnes 2012 2013 2014 2015 2016

roduction 1 0 1 1 1 1 1 1 0

Im orts (b) 1 2 2 9 2 1 012

orts (b) 334 2 323 335

Total consumption 2 091 2 10 2 1 0 2 9 2

Sel su ciency ( ) 77 9 77 74 72

Million dozen 2011 2012 2013 2014 2015*roduction

( or human consum tion) 21 9 29 9

Sold in shell 5 95 95 29

rocessed 15 143 134 144 137

Im orts (a) 12 1 153 15 1

orts (a) 11 19 23 11 9

Total consumption 9 9 1 959 9 1 02

Sel su ciency ( ) 5 5 5

Table 1.1 UK poultry meat supply balance (a)

Table 1.2 UK eggs supply balance

(a) ncludes poultry o als. (b) ncludes trade in salted and processed poultry meat. All data in carcase weight equivalent Source: Defra, IHS Maritime & Trade – Global Trade Atlas®/HMRC, AHDB

(a) ncludes shell egg e uivalent of whole (dried, fro en and li uid) egg, egg yolk and albumen. *Provisional Source: Defra

4

Marketing Chain

‘000 tonnes 2012 2013 2014 2015 2016

Indigenous roduction 12 0 12 92 1 2 0 1 1 92

Imports 2 92 21 5 2

orts 1 1 1 0 1 2 1 5 1 2

Total consumption 12 229 12 2 2 12 51 1 2 1 92

Sel su ciency ( ) 10 10 10 10 10

'000 tonnes 2012 2013 2014 2015 2016 (e)

Indigenous roduction 0 0 1 5 02

Imports 0 22 1 20 24

orts 235 2 9 09

Total consumption 5 0 09 2 9

Sel su ciency ( ) 10 10 10 105 105

Table 1.3 EU poultry meat supply balance (a)

Table 1.4 EU egg supply balance

(a) ncludes poultry o alsSource: EU Commission

Note: The E Commission has again revised the series compared with last year’s pocketbook. All data is in whole egg equivalent and consumption includes hatching eggs (e) estimate Source: EU Commission

5

Chapter 2 - Poultry Numbers

Figure 2.1 Density of poultry flock, June 2013

Data covers commercial holdings only.Source: Defra

Po ul try density(po ul try per square km)

Under 20

20-9 9

100-4 9 9

500-9 9 9

1000+

Orkney and Shetlands

Poultry Numbers

Million head (a) 2012 2013 2014 2015 2016

Total poultry 160 163 170 168 173

otal breeding and laying owl 47 47 50 51

ens and ullets laying eggs for eating 37 37 37

otal breeding oc 10 11 11 13 13

able chic ens (broilers) 10 105 110 10 111

Other poultry 11 11 11 11 11

ur eys 4 4 4 4 4

Table 2.1 UK poultry numbers, June survey

(a) Due to production cycles, subgroups within the poultry population are often volatile as the ‘point in time’ nature of the June Survey can lead to large variations in the numbers in each category Source: Defra

Million head 2012 2013 2014 2015 2016*

ommercial broilers 91 9 9 9 2 1 012

ommercial layers 35 34 35

ur eys (a) 1 17 1 1 1

emale broiler breeders (b) 7 7 9 9

Table 2.2 UK chick and poult placings

*53-week statistical year (a) Including female breeder poults (b) emale parents only. Excludes grandparent chicks and by-product’ chicks. ncludes imported female parent chicks. Source: Defra

7

Chapter 3 - Slaughterings and Production

Million head Broilers Boiling Fowl Turkeys

2000 0 27

2005 2 19

2010 41 1

201 900 42 15

2015 95 45 17

201 99 57 1

‘000 tonnes Broilers Boiling Fowl Turkey Ducks Total

2000 1 1 52 2 41 1 519

2005 1 2 2 51 192 37 1 5

2010 1 2 53 1 2 0 1 5

201 1 5 172 32 1

2015 1 5 5 1 1 29 1 1

201 1 515 2 1 0 1 9

Table 3.1 UK poultry slaughterings

Table 3.2 UK poultry meat production (a)

*53-week statistical year Boiling fowl includes spent hens and spent breeders Source: Defra

*53-week statistical year (a) Excludes other bird types, eg geese Source: Defra

Slaughterings and Production

Figure 3.1 UK broiler meat production

Figure 3.2 Average liveweight of broilers in England and Wales

*53-week statistical yearSource: Defra

*53-week statistical yearSource: Defra

1,163

1,2821,323

1,383

1,4561,515

1,000

1,100

1,200

1,300

1,400

1,500

1,600

2000 2005 2010* 2014 2015 2016*

‘000 tonnes

2.21

2.24

2.21

2.232.22 2.21

2.10

2.12

2.14

2.16

2.18

2.20

2.22

2.24

2.26

2000 2005 2010* 2014 2015 2016*

kg

9

Slaughterings and Production

'000 cases Total Enriched Cage Barn Free

Range Organic

2000 22 0 1 1 1 5 59 n/a

2005 2 5 15 55 1 5 2 n/a

2010 2 0 1 522 1 11 2 92

201 2 09 1 09 2 11 591 2

2015 2 1 1 0 5 12 2

201 2 12 1 2 1 5 19

Tonnes Liquid Egg Hard Boiled* Other* Total

2000 5 022 N/A 1 5 91

2005 0 2 9 1 0 120 5

2010 59 1 9

201 910 9 101

2015 2 1 50 99

201 11 2 2 100

Table 3.3 UK egg packing station throughput

Table 3.4 UK production of egg products by processors

1 case = 360 eggs n/a = Not available Source: Defra

* = combined from 2010 onwards Source: Defra

10

40

50

60

70

80

90

100

110

Qtr 1 2012 Qtr 1 2013 Qtr 1 2014 Qtr 1 2015 Qtr 1 2016

p/dozen

All types Enriched Free range

54

83

71

Slaughterings and Production

Figure 3.3 EU broiler meat production, 2016

Figure 3.4 EU egg production for human consumption, 2016

Source: EU Commission

Source: EU Commission

1,834

1,471

1,285 1,2541,134 1,080

980

390 364

1,897

0

500

1,000

1,500

2,000

Oth

ers

Rom

ania

Hun

gary

Italy

Net

herla

nds

Fran

ce

Spai

n

Denm

ark

Uni

ted

King

dom

Pola

nd'000 tonnes

872805 800 773

671 638516

345

1,334

0

200

400

600

800

1,000

1,200

1,400

Oth

ers

Rom

ania

Pola

nd

Net

herla

nds

Uni

ted

King

dom

Spai

n

Denm

ark

Italy

Fran

ce

‘000 tonnes

11

Chapter 4 - Poultry and Egg Prices

Pence per dozen Total Enriched

cage Barn Free Range Organic

2000 9 32.3 2

2005 45.7 34.4 52 0 9

2010 0 1 5 72.2 135.5

201 1 c 100 1 c

2015 2 1 1 c 9 c

201 1 0 54.5 c c

Table 4.1 Average UK egg packer price paid to producers

Figure 4.1 uarterly average UK egg packer price paid to producers

Data covers all Class A eggs passed over a grader, including seconds. Prices include bonus payments from 2012. rom 200 the average total types price includes organic eggs.c confidential Source: Defra

Source: Defra

40

50

60

70

80

90

100

110

Qtr 1 2012 Qtr 1 2013 Qtr 1 2014 Qtr 1 2015 Qtr 1 2016

p/dozen

All types Enriched Free range

54

83

71

12

271

298

262

238229

219 225236 237

100

150

200

250

300

2012 2013 2014 2015 2016Qtr 1 Qtr 2 Qtr 3 Qtr 4

£/tonne

80

90

100

110

120

130

140

150

160

170

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17

p/kg

UK EU

105

93

Poultry and Egg Prices

Figure 4.2 UK wholesale chicken prices

Figure 4.3 EU and UK broiler meat wholesale market price

Source: London wholesale market

is fresh broiler price, E is mixture of fresh and fro en Source: EU Commission, London Wholesale Market

50

100

150

200

250

300

350

400

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17

p/kg

Fresh broiler: 1.35kg–1.55kg Fresh skinless breast filletsFresh skinless breast fillets (calibrated) Frozen broiler: 1.15kg–2.05kg

370

155128

100

110

120

130

140

150

160

170

180

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17

p/kg

EUUK

147

150

13

271

298

262

238229

219 225236 237

100

150

200

250

300

2012 2013 2014 2015 2016Qtr 1 Qtr 2 Qtr 3 Qtr 4

£/tonne

80

90

100

110

120

130

140

150

160

170

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17

p/kg

UK EU

105

93

Poultry and Egg Prices

Figure 4.4 EU and UK egg (large and medium) wholesale market price

Source: EU Commission

Figure 4.5 Average poultry compound feed price, GB

Source: Defra

50

100

150

200

250

300

350

400

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17

p/kg

Fresh broiler: 1.35kg–1.55kg Fresh skinless breast filletsFresh skinless breast fillets (calibrated) Frozen broiler: 1.15kg–2.05kg

370

155128

100

110

120

130

140

150

160

170

180

Jan 12 Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Jan 17

p/kg

EUUK

147

150

14

Chapter 5 - Imports and Exports

Table 5.1 UK egg trade by volume

Table 5.2 Volume and value of UK poultry meat imports

‘000 cases 2012 2013 2014 2015 2016 (e)

ImportsShell eggs 2 2 1 1 1 1 51 1 5 1 1 2

gg roducts 15 2 1 2 5 1 5 Total 5,438 5,099 5,263 5,836 5,548

ExportsShell eggs 2 9 2 0 243 1 1 25

gg roducts 129 145 1 0 111 10Total 398 425 383 293 362

Tonnes, product weight 2012 2013 2014 2015 2016

Fresh/frozen poultry (inc offals) 2 0 12 0 0 022 9 9

Salted oultry 9 9 10 5 09 0 90 0 100

rocessed oultry 292 2 291 19 05 9 02 1

Total 717,794 724,619 769,824 837,214 907,820

£’000 2012 2013 2014 2015 2016

Fresh/frozen poultry (inc offals) 9 1 95 9 1 020 95 1 0 5 501 1 120

Salted oultry 5 009 10 090 11 1 112 0 10 910

rocessed oultry 02 25 1 91 9 2 9 2

Total 1,823,629 1,908,308 2,022,987 2,061,766 2,211,644

1 case 3 0 eggs. All data converted to shell egg e uivalent. (e) estimate Source: Defra

Source: IHS Maritime & Trade – Global Trade Atlas®/HMRC

15

Imports and Exports

Table 5.3 Volume and value of UK poultry meat exports

Table 5.4 UK fresh/frozen poultry meat imports by source

Source: IHS Maritime & Trade – Global Trade Atlas®/HMRC

Note: ncludes o als. Source: IHS Maritime & Trade – Global Trade Atlas®/HMRC

Tonnes, product weight 2012 2013 2014 2015 2016

resh ro en oultry (inc offals) 2 9 2 1 1 51 05 299 515 295 0

Salted oultry 2 929 2 11 5 1 1

rocessed oultry 5 50 2 5 51 9 1

Total 338,566 387,180 402,986 347,755 338,208

£’000 2012 2013 2014 2015 2016

resh ro en oultry (inc offals) 2 9 29 2 29 00 2 02 2 900

Salted oultry 5 59 5 21

rocessed oultry 1 5 12 1 5 92 11 101 10 09

Total 418,217 461,577 440,385 356,793 349,930

Tonnes, product weight 2012 2013 2014 2015 2016

Total 382,067 383,812 407,833 440,022 478,979

etherlands 1 0 9 0 1 19 1 9 192 0 202 5

oland 1 51 55 5 10 5

Ireland 2 9 25 5 5 15 1 055

elgium 2 00 25 0 0 09 5 29

ermany 25 9 9 2 1 0 1 1 0 1 09

Italy 1 9 12 9 10 5 15 1 1 29

Romania 0 052 901 10 5 9 1 25

France 1 1 22 1 10 2 12 2 9

Spain 1 2 005 19 11 09

Tonnes, product weight 2012 2013 2014 2015 2016

Fresh/frozen poultry (inc offals) 2 0 12 0 0 022 9 9

Salted oultry 9 9 10 5 09 0 90 0 100

rocessed oultry 292 2 291 19 05 9 02 1

Total 717,794 724,619 769,824 837,214 907,820

£’000 2012 2013 2014 2015 2016

Fresh/frozen poultry (inc offals) 9 1 95 9 1 020 95 1 0 5 501 1 120

Salted oultry 5 009 10 090 11 1 112 0 10 910

rocessed oultry 02 25 1 91 9 2 9 2

Total 1,823,629 1,908,308 2,022,987 2,061,766 2,211,644

1

Imports and Exports

Table 5.5 UK fresh/frozen poultry meat exports by destination

Table 5.6 UK processed poultry meat imports by source

Note: ncludes o als. Source: IHS Maritime & Trade – Global Trade Atlas®/HMRC

Source: IHS Maritime & Trade – Global Trade Atlas®/HMRC

Tonnes, product weight 2012 2013 2014 2015 2016

Total 292,288 291,197 305,893 336,802 368,741 2 12 00 1 1 1 2 95 159 5 1 0

etherlands 1 0 2 12 9 2 9 9 Ireland 2 5 9 00 29 9 0 1 1 5 9

oland 11 9 9 1 1 25 2 91 ermany 15 0 1 5 1 2 25 5 2 0

France 9 01 11 11 11 5 11 99 1 19 elgium 59 5 02 9 552

hailand 1 9 11 51 12 50 12 22 1 1 0 ra il 21 5 29 00 0 1 2 229 15 hina 00 9 22 9 5 110

Tonnes, product weight 2012 2013 2014 2015 2016

Total 289,787 342,161 351,058 299,515 295,806 2 20 52 2 9 115 2 19 2 0 9 199 2 1

etherlands 100 521 10 91 9 5 10 Ireland 5 1 5 199 France 1 5 21 0 21 911 22 5 2 1 1

ermany 15 2 19 9 22 02 2 102 22 Spain 1 029 1 020 12 5 1 0 12 9

elgium 2 1 22 11 5 9 9 0 509 oland 1 5 021 2 1 2 00 1 5

South Africa 2 02 1 01 1 15 Hong Kong 25 9 20 25 11 1 1 5

17

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Imports and Exports

Table 5.7 UK processed poultry meat exports by destination

Table 5.8 EU exports of fresh/frozen poultry meat by destination

Source: IHS Maritime & Trade – Global Trade Atlas®/HMRC

Source: IHS Maritime & Trade – Global Trade Atlas®/Eurostat

Tonnes, product weight 2012 2013 2014 2015 2016

Total 45,850 42,586 48,517 44,669 38,661

Ireland 25 59 22 159 22 12 20 5 1 9

etherlands 5 5 2 9 299 90

ermany 5 9 2 2 5 05 5 25 2

Tonnes, product weight 2012 2013 2014 2015 2016

Total 1,236,838 1,231,484 1,294,614 1,301,541 1,411,771South Africa 129 90 150 99 195 0 209 259 0Saudi rabia 1 25 15 51 121 1 1 1 5 120 5

enin 1 1 10 1 2 0 1 55 115 21Hong Kong 109 11 101 5 5 120 0 025 10 0 5

hili ines 22 1 2 0 9 2 9raine 250 5 2 5 125 2 2

hana 951 2 95 5 11 0 111ongo em e 050 2 0 2 9 2 525

Vietnam 1 11 51 1 0 2 9 5abon 25 01 2 9 2 2 1 1ongo 1 95 22 10 2 299 5 1 0

Malaysia 2 99 2 9 9 25 1 9 2 29 0acedonia 2 1 0 1 2 2 1 2 9 2 901

Liberia 11 0 1 9 12 5 20 2 2 5Togo 1 1 0 1 2 20 5 21

hina 10 115 1 19 1 22 10 21 5

19

Chapter 6 - Consumption

Source: antar orldPanel

Table 6.1 UK per capita consumption of major meats

kg/person/year Poultry meat Pig meat Beef & veal Total meat

2000 0 5 2 1 5 9 22005 1 24.7 20200 31.2 2 9 20 9 2200 0 0 25.7 20 9 2200 29 5 24.5 20 0 0 02009 29 9 24.3 1 2 92010 1 24.1 1 92011 32.7 2 1 1 0 02012 2 2 1 0 9201 2 2 9 17.3201 0 24.4 1 92015 1 25.1 1 2201 37.3 2 2 1 2

Supplies available for consumption. All data in carcase weight e uivalent. Source: AHDB Calculations based on data from Defra, HMRC, ONS

Table 6.2 GB retail chicken and egg value by type of outlet

Data covers 52 weeks ending early January of the following year Source: antar orldPanel

% Multiples Freezer centres Butchers Other

Chicken

201 5 0 0 3.1

2015 5.1 3.2

201 5 5 0 9 3.7

Eggs

201 5.3 1.4 5

2015 1 5.2 1.2 5.5

201 9 0 4.5 1.1 5.4

20

9.8

2.2

13.9

30.7

-2.3

29.1

-11.5

11.7

-1.4

2.3

-1.8

1.7

26.7

-5.9

22.1

-14.1

5.6

-2.4

-20Fresh

BreastsFreshWhole

FreshLeg

FreshRoll/Roast

FrozenBreast

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

-15-10-505

101520253035

yoy % change

Volume Value

151,168

217,777

89,217

3,625

42,228

1,883 4,531 4,86022,808

0

50,000

100,000

150,000

200,000

250,000

FreshBreasts

FreshWhole

FreshLeg

FreshRoll/Roasts

FrozenBreasts

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

Tonnes

Consumption

Figure 6.1 Trends in GB household chicken purchases by volume

Figure 6.2 Trends in GB household egg purchases by volume

570,000

580,000

590,000

600,000

610,000

620,000

630,000

31Jan

28Feb

27Mar

24Apr

22May

19Jun

17Jul

14Aug

11Sep

09Oct

06Nov

04Dec

01Jan

2014 2015 2016

Tonnes

Note: Figures include ‘Ready to cook’ and ‘Chilled main meal accompaniment’ productsSource: antar orldPanel

Source: antar orldPanel

‘000s

5,000,000

5,100,000

5,200,000

5,300,000

5,400,000

5,500,000

5,600,000

5,700,000

5,800,000

5,900,000

2014 2015 2016

31Jan

28Feb

27Mar

24Apr

22May

19Jun

17Jul

14Aug

11Sep

09Oct

06Nov

04Dec

01Apr

52 wee s ending

52 wee s ending

21

Consumption

Figure 6.3 Change in GB retail volume and value sales of chicken by product, 2016

Figure 6.4 GB volume sales of chicken by product, 2016

Source: antar orldPanelData covers 52 weeks ending early January of the following year

Source: antar orldPanelData covers 52 weeks ending 1 January 2017

9.8

2.2

13.9

30.7

-2.3

29.1

-11.5

11.7

-1.4

2.3

-1.8

1.7

26.7

-5.9

22.1

-14.1

5.6

-2.4

-20Fresh

BreastsFreshWhole

FreshLeg

FreshRoll/Roast

FrozenBreast

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

-15-10-505

101520253035

yoy % change

Volume Value

151,168

217,777

89,217

3,625

42,228

1,883 4,531 4,86022,808

0

50,000

100,000

150,000

200,000

250,000

FreshBreasts

FreshWhole

FreshLeg

FreshRoll/Roasts

FrozenBreasts

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

Tonnes

Figure 6.1 Trends in GB household chicken purchases by volume

Figure 6.2 Trends in GB household egg purchases by volume

22

6.53

2.68 3.03

8.12

3.81

2.23 2.01

4.82

6.77

0

1

2

3

4

5

6

7

8

9£/kg

FreshBreasts

FreshWhole

FreshLeg

FreshRoll/Roast

FrozenBreast

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

10

17

33

9

0

5

10

15

20

25

30

35

Barn Free RangeNon-organic

Free RangeOrganic

Non-free Range

Pence/egg

Consumption

Figure 6.5 Change in GB retail volume and value sales of eggs, 2016

Figure 6.6 Volume sales of eggs, 2016

Data covers 52 weeks ending early January of the following year Source: antar orldPanel

Data covers 52 weeks ending 1 January 2017. Source: antar orldPanel

-30.2

11.616.4

-1.8

-29.5

9.6 7.3

-6.0

-35-30-25-20-15-10-505

101520

Barn Free Range Non-organic

Free Range Organic Non-free Range

yoy % change

Volume Value

Barn Free Range Non-organic

Free Range Organic

Non-free Range

111,489

3,263,341

80,197

2,386,518

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

‘000 eggs

23

Consumption

Figure 6.7 Average GB retail price of chicken cuts, 2016

Figure 6.8 Average GB retail price of eggs, 2016

Data covers 52 weeks ending 1 January 2017. Source: antar orldPanel

Data covers 52 weeks ending 1 January 2017. Source: antar orldPanel

6.53

2.68 3.03

8.12

3.81

2.23 2.01

4.82

6.77

0

1

2

3

4

5

6

7

8

9£/kg

FreshBreasts

FreshWhole

FreshLeg

FreshRoll/Roast

FrozenBreast

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

10

17

33

9

0

5

10

15

20

25

30

35

Barn Free RangeNon-organic

Free RangeOrganic

Non-free Range

Pence/egg

24

Figure 6.9 Proportion of chicken products sold on promotion in GB retail outlets

Figure 6.10 Proportion of eggs sold on promotion in GB retail outlets

36.339.4

30.7

45.6

32.4

23.5

16.1

30.027.3

30.1

44.5

28.9

43.8

32.0

24.620.3

43.0

25.0

05

101520253035404550% of total volume

52 w/e 03 Jan 16 52 w/e 01 Jan 17

FreshBreasts

FreshWhole

FreshLeg

FreshRoll/Roast

FrozenBreast

FrozenWhole

FrozenLeg

FrozenRoll/Roast

SlicedCooked

Source: antar orldPanel

Source: antar orldPanel

45.6

26.3

8.8

19.2

3.3

18.516.3

21.5

0

5

10

15

20

25

30

35

40

45

50

Barn Free RangeNon-organic

Free RangeOrganic

Non-free Range

% of total volume

52 w/e 03 Jan 16 52 w/e 01 Jan 17

44

Agriculture and Horticulture Development Board Stoneleigh Park Kenilworth Warwickshire CV8 2TL Tel: 024 7669 2051 www.ahdb.org.uk

© Agriculture and Horticulture Development Board 2017. All rights reserved.

While the Agriculture and Horticulture Development Board seeks to ensure that the information contained within this document is accurate at the time of publication, no warranty is given in respect thereof and, to the maximum extent permitted by law, the Agriculture and Horticulture Development Board accepts no liability for loss, damage or injury howsoever caused (including that caused by negligence) or suffered directly or indirectly in relation to information and opinions contained in or omitted from this document.

Cover Images:Hens - Vladimir Voronchenko/Shutterstock.com

ISBN 978-1-904437-97-0