potential of virtual worlds for tourism
DESCRIPTION
This workshop presentation was delivered in Bucharest for the J'Info Tourism Training company. It focused on the potential of virtual worlds for culture, heritage and tourism.TRANSCRIPT
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Immersive Technology Strategieswww.davidwortley.com
Bucharest Tourism Conference
Potential of Virtual Worlds for TourismDavid Wortley FRSA
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Immersive Technology Strategieswww.davidwortley.com
Topics Introduction Tourism and Communications
TechnologiesVirtual Worlds and Immersive
Technologies in Tourism, Culture & Heritage
Future Developments
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Immersive Technology Strategieswww.davidwortley.com
Introduction
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Immersive Technology Strategieswww.davidwortley.com
Serious Games Institute (SGI)
“An international centre of excellence for the application of electronic games and virtual worlds to
serious social and economic issues”
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West Midlands Region
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Coventry
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Coventry
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Stratford upon Avon
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Immersive Technology Strategieswww.davidwortley.com
Communications Technology & Culture, Heritage & Tourism
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Immersive Technology Strategieswww.davidwortley.com
The Thomas Cook Story
“Harnessing the power of steam to open up opportunities to experience new worlds and cultures ”
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Immersive Technology Strategieswww.davidwortley.com
The Thomas Cook StoryEngaging Experiences which are :- Attractive Accessible Affordable
“Thomas Cook had a passion to make the world a better place through the use of a communications
network”
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Lessons from History
“Every advance in communications technology has led to increased trade and travel”
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Stratford Unplugged
“Communications technology enriching the tourist experience through location based services”
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Immersive Technology Strategieswww.davidwortley.com
Key Message
New Communications Technologies can make travel and tourism more attractive,
accessible and affordable
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Immersive Technology Strategieswww.davidwortley.com
Virtual Worlds & Immersive Technologies in Tourism, Culture & Heritage
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Immersive Technology Strategieswww.davidwortley.com
What are Virtual Worlds (Spaces) ?
“Connecting people, ideas, emotions, dreams virtually”
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Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies engage our hearts, minds and wallets
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Engaging Immersive Technologies
Video GamesSocial NetworksVirtual WorldsDigital EarthMash-ups
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Video Game Technologies
“Introducing new cultures and heritage”
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Social Networks
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Immersive Technology Strategieswww.davidwortley.com
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Immersive Technology Strategieswww.davidwortley.com
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Immersive Technology Strategieswww.davidwortley.com
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GPS Cameras and Photosynth
“Collaborative 3D immersive environments”
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Virtual Worlds
Create opportunities to explore and meet
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Virtual Bucharest
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Make the Inaccessible Accessible
Recreate long-lost places
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Make the Inaccessible Accessible
Where Science and Art come together
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Digital Earth and Streetview
Be there without being there
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Mash-ups
Blending Second Life with Google Earth & Maps
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Tourism Serious Games
Training Hotel Staff on Guest Relations
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Generation Y Digital Native
Digital Natives expect rich experiences
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Key Message
Video Games, Social Networks and Virtual Worlds create engagement, experience,
emotions and desire
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Future Developments
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The Thomas Cook Lesson
Engaging Experiences which are :- Attractive Accessible Affordable
The Thomas Cook Strategy is still valid
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Technology is Taking us There More Attractive experiences
– Faster broadband– Richer graphics– 3D environments
More Accessible interfaces– Microsoft Kinect– Brainwave control– Sensors and Personalisation
More Affordable– Mixed and augmented reality travel
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Richer Experiences
The Video Games Industry is driving rich immersion
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New Interface Devices
New Devices give easy access for all generations
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Importance of Interfaces
Interfaces to technology should not be barriers
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Mobile Devices
Mobile devices will be a gateway to future tourism
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Connecting the Physical & Virtual
We can already used mixed reality
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Connecting the Physical & Virtual
Augmented reality enriches the experience
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Summary and Conclusion
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Summary and Conclusion
Communications technologies will always be a driver for tourism
Immersive technologies can stimulate desire to travel but also deliver tourism experience without travel
Key to success is attraction (engagement, rich experience), accessibility (minimising barriers) and affordability
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Any Questions ?
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Bucharest Tourism Conference
Potential of Virtual Worlds for TourismDavid Wortley FRSA