evangelizing virtual worlds
DESCRIPTION
Reuben Steiger\'s speech from Virtual Worlds LA 2008TRANSCRIPT
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Evangelizing Virtual Worlds
Reuben SteigerCEOMillions of Us, LLC
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Millions of Us: Founded July 2006
• 40 person social experience design firm focused on virtual worlds, MMOG’s and ARG’s
• Clients include large brands (Nike), platform Providers (Sony) and high-value IP owners
• We create value at the intersection of the real and virtual worlds.
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Virtual Greats: Founded July 2008
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Looking Back: October 2005
• 1st Second Life Community Convention in NYC• 140 attendees • Second Life had 60,000 residents
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Virtual Worlds: Market Snapshot and Forecast 9/2008
• 100 – 130 million unique users globally• 75% of market is between 8 and 24• About to collide and merge with 550 million social network users• Virtual Goods were a $1.5 Billion market in 2007
• Result is Turning Web into a Place Where We Meet Face to Face in Real Time
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Macro-Trends Leading to Virtual World Adoption
• Globalization of Talent• Gas at $4.70 - $7.00 per Gallon• The Internet has Become an Extension of Our Physical World and our Brains
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Real World is Becoming More Virtual
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Virtual World is Becoming More Real
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Our Sister Industries
Entertainment
Enterprise Collaboration
Advertising
Gaming
The Internet
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Where Should We Focus Our Current Evangelism?
• Define core Virtual World “concepts”
• Identifying industry weaknesses
• Seeking help and inspiration from our sister industries
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Define Core Virtual World Concepts
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Identify Industry Weaknesses
• Lack of standards and auditable metrics
• No way to do true 3D with Flash
• Payment methods
MILLIONS OF USVIRTUAL WORLDS 2008| 20080329
CONFIDENTIAL INFORMATION
MILLIONS OF US28 Liberty Ship Way, Suite 2830 | Sausalito, CA 94965 | Phone: 415-332-3054 | Fax: 415-332-3090www.millionsofus.com
Seek help and inspiration from our sister industries