Social Media games …

PhD, Cand. Psych. Simon Egenfeldt-NielsenMember of DreamTeam Poets & Plumbers

CEO Serious Games Interactive

sen@seriousgames.dk40 10 79 69

• Why bother social media games?• Who should use social media games?• Are social media games really different?• Examples of social media games • Some ideas for you…• Summary

The agenda

The battle field …

Use Technology Use PlatformsPHPBB/Blogs/Youtube/GoogleEarth/Flickr etc.)

FaceBook/Second Life/Twitter)

Real ’ARGs(+ 1 mio. DKK)(Ex. Majestic , The Beast)

Derivatives ( +1/2 mio. DKK)(Ex. Nykredit-spillet)

FaceBook! (+ 75K DKK)-----Second Life (+75k DKK)Twitter (? DKK)

Who should use FaceBook & Games?

Companies focused on Business-to-Consumers…

with existing channels to support the game launch…

that can make a realistic investment to develop great game

Why consider games?

Games are becoming mainstream – avg. gamer is 33 years old in US and UK.

Today games have become an universal language for playing, learning, advertising & communicating.

Today games are out-growing other popular media in importance.

Are games on Facebook different?

Basics of all games (soccer, counter-strike, Tetris, WoW etc.)•Fun – it has to be fun•Fame – you want to show off•Fortune – you want to win something•Friends – you want to do it with someone

FaceBook excels in two of these naturally (fame & friends).

Facebook & GamesTop Games(August) – Pr. monthTop Applications (August) - Pr. month

Facebook & Games

Specific genres of games that work…• Strategy• Trivia quiz • Trivia tests • Other…

That aggressively focus on below elements…• Connect with friends• Constant re-pushing• Build something up• Show who I am • Casual & well-known

Three approaches…

Facebook becomes stronger the more you move towards the right.

Basic• Invite• Challenge• Taunt• Compare

Advanced • Play together• Play against

Pyramid• Power of others

Case 1: Deductor

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Case 2: Financial Math Quiz

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Case 3: Parking Wars

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Case 4: Mafia Wars/ Making a Bank

Case 5: Geo Challenge

Recipe for success…

• Fun Game - use existing classics (make people recommend it & come back)• Great visuals (draw people in at first & set the first feeling)• Use socializers tricks - compare, state it, invite, challenge etc. (get it out)• Use prizes – quickest, most social, daily (standout from other)

Crucial to know and use the social media drivers as integrated part of game…