posters design and composition advantages visible to a large audience great advertisement no...
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![Page 1: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/1.jpg)
PostersDesign and Composition
Essential pieces
Composition and layout Text Graphs and charts Photographs
Type/font style
Color
![Page 2: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/2.jpg)
PostersDesign and Composition
48”
36”
Composition and layout
Abstract
Conclusion
Top
Bottom
Left to Right
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PostersDesign and Composition
36”
48”
3 Column layout1 2 3
Title Big IdeaSubtitle specifics provided
Abstract
Conclusion
Methods
Introduction
Results
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West
North
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PostersDesign and Composition
48”
36”
5 column layout
1 2 3 4 5Showing A Cyclical Process
Abstract
Conclusion
![Page 5: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/5.jpg)
PostersDesign and Composition
36”
48”
Asymmetrical layout
Title Big Idea
Subtitle specifics provided
Abstract
Conclusion
Methods
Introduction
Results
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1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
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North
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![Page 6: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/6.jpg)
PostersDesign and Composition
Type
Your choice of type, and the way you use it, plays a major role in the success of your presentation.
Your choice of type, and the way you use it, plays a major role in the success of your presentation.
Your choice of type, and the way you use it, plays a major role in the success of your presentation.
![Page 7: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/7.jpg)
PostersDesign and Composition
Type
Avoid clichés: typeface establishes tone of poster
Weight contrast: light, medium, bold Capitalization:
MAY BE DIFFICULT TO READ
Contrast:
Maximize foreground t o
background contrast
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PostersDesign and Composition
Develop a Type Hierarchy
Title to be largest/boldest
Text to be simple, easy to read
Labels for table, charts and photosto be smallest
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EastWestNorth
Chart 4: Comparison of Seasonal Growth Patterns in Rubus
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PostersDesign and Composition
Color
Hue: another name for color
Chroma: the brightness or dullness of a color
Value: the lightness or darkness of a color
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PostersDesign and Composition
Primary colors
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PostersDesign and Composition
Secondary Colors
Two primary colors mixed together
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PostersDesign and Composition
Color
Tint: color + white Tone: color + gray Shade: color + black
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PostersDesign and Composition
Warm Colors
Exciting, advancing
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PostersDesign and Composition
Cool Colors
Calming, receding
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PostersDesign and Composition
Complementary Colors
Opposite on the color wheel Highest, striking contrast
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PostersDesign and Composition
Color
Tint, tone, or shade “it down” Reduce harshness Reduce eye strain
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PostersDesign and Composition
Color
Mono-chromatic colors: using any shade, tint or tone of one color
![Page 18: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/18.jpg)
PostersDesign and Composition
Color schemes
Showing A Cyclical ProcessShowing A Cyclical Process
Abstract
Conclusion
![Page 19: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/19.jpg)
PostersDesign and Composition
Color schemes
Showing A Cyclical ProcessShowing A Cyclical Process
Abstract
Conclusion
![Page 20: Posters Design and Composition Advantages Visible to a large audience Great advertisement No formal presentation required](https://reader031.vdocuments.us/reader031/viewer/2022032702/56649cbf5503460f94984dab/html5/thumbnails/20.jpg)
PostersDesign and Composition
Color Website addresses:
Interactive color wheel:www.sherwin-williams.com/DIY/interior/colorselect/confidence/dwc4.asp
How the eye works to perceive color and the 3 properties of color:
www.thetech.org/exhibits_events/online/color/eye
General color information:http://www.busybrushes.com/Classroom/harmonyintro.html