poster as outdoor medium of communication
TRANSCRIPT
![Page 1: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/1.jpg)
Poster as Outdoor Medium of Communication
Dr. Ashok Kumar, Assistant professor Institute of Mass Communication & Media TechnologyKurukshetra University, [email protected]
![Page 2: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/2.jpg)
Travel Posters
![Page 3: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/3.jpg)
Event posters
![Page 4: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/4.jpg)
Advertisement Posters
![Page 5: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/5.jpg)
Film posters
![Page 6: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/6.jpg)
Educational posters
![Page 7: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/7.jpg)
Concerts & Music posters
![Page 8: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/8.jpg)
Poster : Meaning & Importance
• According to Wikipedia -A poster is any piece of printed paper designed to be attached to a wall or vertical surface.
• Free Dictionary- A large, usually printed placard, bill, or announcement, often illustrated, that is posted to advertise or publicize something.
• An artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper.
• Dictionary. COM -Poster definition, a placard or bill posted or intended for posting in a public place, as for advertising. See more.Typically posters include both textual and graphic elements,
• Although a poster may be either wholly graphical or wholly text.
• Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message.
• Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.
![Page 9: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/9.jpg)
Growth & Development
• According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.
• Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
• The modern poster, as we know it, however, dates back to 1870 when the printing industry perfected colour lithography and made mass production possible.
• During world war 1 the poster was an important medium of communication as the radio and other electronic means of public communication had not yet come into prominence.
• In many situation posters with their powerful use of graphic & Message have helped bring about incredible change in the social, political, cultural & economic aspects of the human condition.
![Page 10: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/10.jpg)
Type of Posters
• Propaganda and political posters
• Movie posters
• Travel posters
• Railway posters
• Event posters
• Concert posters
• Band/music posters
• Educational posters
![Page 11: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/11.jpg)
Area of Posters
• Government sector- Government sponsored programmes such as family planning, helth care, adult education, save water, pollution control use posters in some form or others.( Directorate of advertising & visual publicity)
• Private sector-City roads & street always wear a festival look with variety of posters
• Current scenario-Trade & industry into hard completion
![Page 12: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/12.jpg)
Strengths of Poster Medium
• Poster Requires minimum effort on the part of the viewer to understand mesage.
• Mass Scale production-low unit cost production • Versatility- Size can be range 5X9 to 12x9 printed in
thousands & lakhs• Unlimited scope for creativity• Posters can create right ambience• Poster have strong reach, delivers its message travel,
shop & visit friends• 24x7 exposure• Real life feeling• Market coverage
![Page 13: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/13.jpg)
Weaknesses
• Non selectivity
• Limitation of message content
• Limited visibility & life
• High absolute cost
• Effect on the natural environment
![Page 14: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/14.jpg)
Quality of a Good poster
•Clarity
•Relevance
•Appeal
•Readability
![Page 15: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/15.jpg)
How to Design a poster
• Poster is a Visual form of expression
• It is seen, read & Understood within few seconds
• So designing a poster Select a few design elements
• Restrict the number of words
• Try to create maximum impact through visuals
• Never think of the visual & caption separately
• Select all the elements of design as a unit
• Make use of the full value of color
![Page 16: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/16.jpg)
Elements of poster Designing
• Content
• Text
• Visuals
• Graphics
• Colour
• Style & Type
• Space
![Page 17: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/17.jpg)
Steps in poster designing
• Idea
• What is overall message you intend to present
• Define your audience.
• What should audience remember
• Gather content
• Think sequence.
Preparation
• List some probable captions
• Translate ideas into visual form
• Prepare a working rough
• Make the actual size finished
• Handel the artwork based on the selected printing process
Action
• Choose your Layout.
• Choose your Image.
• Choose your Fonts.
• Choose to Improve.
![Page 18: Poster as outdoor medium of communication](https://reader036.vdocuments.us/reader036/viewer/2022081401/559739d41a28ab54118b463a/html5/thumbnails/18.jpg)
Thanks