post show report - easyfairs · report & outward facing communications packtech 2011 nec,...

Delivering the AudiencePost Show Report 2010

www.easyFairs.com/PACKTECHUK

THE EVENT FOR PACKAGING MACHINERY AND TECHNOLOGY


P O S T S H OW

R E P O RT& O U T WA R D FAC I N G C O M M U N I C AT I O N S

PACKTECH2011

NEC, BIRMINGHAM


AdvERTIsING & PRoMoTIoN


In addition to the direct mailing sent to 60,000+ easyFairs® contacts we also promote Packtech to thousands of key personnel through inserts and DM’s in:

CHP International Packer Environment Times Food Manufacture Food Packer & Processor International International Bottler & Packer Marketing Packaging News Packaging Professional Packaging Today Retail Packaging SPC

Business Link Contract Packaging Food & Drink Business Food & Drink International Food and Drink Network Food Packer & Processor International International Bottler & Packer Marketing Materials World Packaging News Packaging Professional Packaging Today Print Business Print Week Retail Packaging SPC

In addition to the 50,000+ easyFairs email database we also send dedicated emails to the subscribers of:

Cosmetic Business Environment Times Food & Drink Business Food & Drink International Manufacturing Chemist Marketing Packaging Europe Packaging News Packaging Society Packaging Today Print Business Print Week RECOUP WEBPackaging WRAP

Business Link Environment Times Food & Drink Business Food & Drink International Manufacturing Chemist Packaging Europe Packaging News Packaging News Fantasy Football Print Week

With over a thousand tweets about the packaging industry and Packtech, our twitter account (easyFairsPACK) has increased our social media attraction.

a detailed Google adwords campaign was compiled to attract people using b2b packaging related terms. The result was 669,665 impressions.

We created an online advert through Facebook to appear to anyone in the Uk who had expressed an interest in Packaging. The result was 4,355,317 impressions.

as one of the largest business related websites we conducted a targeted advertising campaign to a key audience providing 219,970 impressions.

SPC Food Manufacturer Manufacturing Chemist Marketing Packaging News Packaging Today WEBPackaging

dIsPlAy AdvERTIsING

MAIlER & INsERTs

NEwslETTER AdvERTIsING

oNlINE AdvERTIsING

dEdICATEd EMAIls To 3Rd PARTy suBsCRIBERs

Companies exhibiting at PACKTeCh

benefit from an extensive marketing

campaign, which culminates in

a 2 day event. easyFairs spends

thousands of pounds and utilises

a great deal of resources to run a

successful show. Here’s a breakdown

of the PACKTeCh marketing

campaign.



P O S T S H OW


PACKTECH2011

NEC, BIRMINGHAM


EdIToRIAl

Leverage Them, Don’t Lose Them

- Nigel Paine

pr


The event was publicised in all the major industry publications (online and offline) along with a number of key journals including:

Beverage Innovation Converter Equestrian Business Monthly Exhibition News Factory Equipment FMCG News Food & Drink Business Europe Food & Drink International Food and Drink Network Food Packer & Processor International Food Processing Laboratory New Marketing Week National Farmer New Design OOH Magazine Packaging Gazette Packaging News Packaging Today Pet Product Marketing Pet Trade World Plastics & Rubber Weekly Print Monthly Print Week Retail Packaging Soap, Perfumery & Cosmetics Stand Out Sweets & Snacks Europe The Grocer

AZoM Cosmetic Business Environmental Data Environmental Times ExhibitonNews.co.uk Food Ingredients First Internative Exchange Manufacturing Chemist Materials Handling World Packaging Europe PackagingNews.co.uk Print Week Printingtalk Research & Development Waste Management World

PRINT EdIToRIAl wEB EdIToRIAl

PREss RElEAsEs

The PR for PACKTeCh isassigned to energyPR, who liaise with leading publications to maximise the shows exposure outside of easyFairs® advertising spend.

AssoCIATIoNs wE woRK wITH

Titles included:

‘Discover a Packaging Masterpiece’

‘PACKAGING Shows set to be Jam-Packed’

‘Latest Packaging Ideas Thrown to the Lions’

‘Packaging Experts Speak Out at easyFairs Shows’

‘Student Design Challenge at easyFairs PACKAGING INNOVATIONS’

‘The BIG Packaging Debate, Packaging: Public Servant or Public Enemy?’

THE EDITORIAL VALUE EqUIVALENT FOR PACKTECH AND THE CO-LOCATED EVENTS WAS:

Print - £363,385.26 Online - £225,313.31



P O S T S H OW


PACKTECH2011

NEC, BIRMINGHAM


3%CONSULTANT

3%BUYER

14%DIRECTOR

2%

CO-ORDINATOR/

ASSISTANT

4%EXECUTIVE

12%ENGINEER

6%MD/CEO

30%

MANAGER (INCLUDING PACKAGING MANAGER)

4%TECHNOLOGIST

18%

OWNER/CHAIRMAN/

PARTNER

1%STRATEGIST

3%

SUPERVISOR/FOREMAN


vIsIToR INFoRMATIoN

here’s a glance of the type of visitors that attended the event in 2011...

JoB FuNCTIoNsPENdING

REsPoNsIBIlITyBudGET REvENuE

48%

£0-1

00,0

00

15%

£100

,001

-£25

0,00

0

11%

£250

,001

-£50

0,00

0

10%

£500

,001

-£1.

000,

000

16%

£1,0

00,0

00+

INFLUENCER

37%FINAL

DECISIONMAKER

33%SPECIFIER

24%OTHER

6%



P O S T S H OW


PACKTECH2011

NEC, BIRMINGHAM


FEATuREs

here’s a sample of visitors who attended the 2011 event:

wHy EXHIBIT?

3M UK plc European Package Engineering Manager Packaging ManagerATKINS Waste Management ConsultantAunt Bessies Ltd Packaging Procurement and Innovation ManagerAvon Cosmetics Senior Packaging Development Engineer Commodity Sourcing ManagerB&q B&Q and Group Technical Packaging AdvisorBASF Sales and Market Development Manager Market Development ManagerBirds Eye Packaging Development ManagerBoots Packaging TechnologistBritish American Tobacco Senior Packaging Innovation Designer Technology ScoutBritvic Marketing Buhaenko Associates Ltd Public Policy ConsultantBurtons Foods Ltd Packaging Development ManagerCargill McDonalds Development Technologist / EuropeCoca-Cola FEMSA Senior Packaging EngineerCrown Technology Development EngineerDr Oetker UK Ltd Purchasing ManagerFox’s Biscuits Packaging Development Manager Packaging TechnologistFujifilm UK Ltd Business Development ManagerGlaxoSmithKline Global Ideation Director, Lucozade Packaging Innovation Manager Packaging Innovation Director Operational Excellence & Strategic Projects Packaging Performance LeadGSK Consumerhealth Packaging Development ManagerH.J. Heinz Co. Ltd Process & Packaging Development ManagerHaribo Design ManagerHotel Chocolat Packaging InnovatorInnocent Drinks Head of Packaging Packaging TechnologistJohn Lewis Packaging Production ManagerJohnson & Johnson Senior Packaging Project ManagerKerry Foods Engineering Excellence ManagerKimberly Clark European Packaging Development ManagerKodak Senior Managing ConsultantLINPAC Packaging European Foodservice Marketing ManagerMarks and Spencer Packaging Manager Packaging Technical Developer

Mars Chocolate Packaging Innovation Project ManagerMicrosoft Packaging EngineerMolton Brown Packaging Technologist (R&D)Morrisons Technical Manager PackagingMothercare plc Product DeveloperMüller Dairy UK Ltd Senior Packaging TechnologistNNFCC Head of Materials for Energy and IndustryPepsiCo Transformational Packaging & Logistics Group ManagerPira International Print Strategy ConsultantPremier Foods Group Packaging Development Manager, HovisProctor & Gamble Senior ScientistPZ Cussons International Ltd Global Packaging Programme ManagerReckitt Benckiser Senior Packaging TechnologistRobert Horne Group Marketing Manager - EnvironmentRowse Honey Ltd Marketing ManagerRS Components Group Packaging Development ManagerSainsburys Clothing Packaging Manager Packaging Technologist Senior Packaging ManagerSeven Seas Procurement SpecialistThe Biodegradable Bag Company Ltd Sustainability Director The Body Shop Int plc International Senior Gift Innovation Manager The Lorenz Bahlsen Snack World Head of Packaging TechnologyThorntons PLC Senior Packaging Technologist Packaging BuyerTreasury Wine Estates Head of European PackagingTyphoo Tea Ltd Head of MarketingUmbro VP DesignUnilever Global Packaging Technologist Packaging TechnologistUnilever R&D Global Packaging Manager Senior Packaging TechnologistWaitrose Packaging ManagerWilkinson Own Brand ManagerWind Direct Chief Operating OfficerWm Morrisons PLC Packaging Buying ManagerXerox DMO HEC & Business Development ManagerYeo Valley Head of Packaging DevelopmentYRG Group Ltd Technical Director

Lions’ Lair

I N T E R N A T I O N A LB R A N D S U M M I T

EduCATIoN PAvIlIoN

GRAFITTI wAll

THE NETwoRKINGBAR

THE PACKAGING soCIETy suRGERy


ouR vIsIToRs

wHy EXHIBIT?

PACKTECH2011

NEC, BIRMINGHAM




P O S T S H OW



INdEPENdENT suRvEy REsulTs

During the exhibition an independent survey was conducted on visitors and exhibitors. here’s a snap shot of the results...

vIsIToRs

BoosTER PACK

EXHIBIToRs

84%

71%

72%

76%

94%65%

39%

69%

found the exhibition to be very worthwhile or worthwhile

were looking to find new products

identified new suppliers

will place an order or influence an order based on their visit

found the exhibition to be very worthwhile or worthwhile

spent a minimum of 3 hours at the

show

do not visit any other

show

87%

met or exceeded their expectations

primary objective was new sales and

contacts

More visitors to your stand:our surveys prove that “boosted” exhibitors get up to 43% extra visitors*. Why? Because boosted exhibitors get more pre-show visibility and are easier to locate on the floor plan.

*Research conducted by easyFairs



P O S T S H OW


PACKTECH2011

NEC, BIRMINGHAM



TEsTIMoNIAls

Don’t take our word for it...

“Found lots of potential suppliers.”emma Barnett, Reckitts

“Good thing about this show is the size and intimacy and ease of

getting around.” edward O’Shea, Senior Scientist,

Proctor & Gamble

“Very busy, good client base.”Paul evans, Springdew Ltd

“We found new and innovative products, this show is improving all

the time.” Zabeen ahmed, Dairy crest

“Will definitely be back next year!” craig, SSL technologies

“Good variety, good segregation.”Jen Bewlex, Boots

“The show was very successful for us and a great opportunity to present our latest food filling and aseptic

carton developments to the food and beverage trade.”

cindy haast, Marketing Manager europe North, SIG combibloc Ltd

“Best packaging event this year.” craig carrington, Sca Packaging

“easyFairs was better than ever this year for us especially with regard to the quality of enquiries we received. We will definitely be exhibiting again for the 5th time in 2012 and will be

in London in 2011.” Paula Redhead, Marketing Director,

BcP Fluted Packaging Ltd

“We had an amazing time at the show this year and our stand was a

great success for us.” James Woollard, Polytheneuk.co.uk

vIsIToR EXHIBIToR



P O S T S H OW


PACKTECH2011

NEC, BIRMINGHAM


LEARNSHOPS™

NEWPRODUCTSFOOD&BEVERAGEHEALTHCARE

NETWORKINGPRINT4PACKAGING

FMCGADVICE

DEMOS

PHARMACEUTICALSLIO

NS

’ LAIR

LA

BEL

SEXPERTS

BEAUTY&COSMETICS


easyFairs® are trade shows for people who simply want to do business.

We make it easy on your time and on your budget and bring the show to the heart of the market. The end result is a professional but stress-free environment where buyers can find suppliers, and suppliers can make sales.

For more information visit www.easyFairs.com easyFairs uK ltd8 Oak Lane, Twickenham, TW1 3PAT: +44 (0)20 8843 8800F: +44 (0)20 8892 1929

ABouT EAsyFAIRs®

BooKINGs

29th – 1st March 2012 NEc, BirMiNghaM


BooK EARly FoR MAXIMuM vIsIBIlITy

For more information contact: dave Fergus, Sales Manager

Tel: +44 (0)20 8843 8824 Email: [email protected]

PacKtEch 2012

PACKTECH2012

NEC, BIRMINGHAM


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