post show report - easyfairs · coca-cola femsa senior packaging engineer crown technology...
TRANSCRIPT
Delivering the AudiencePost Show Report 2010
www.easyFa irs.com/PI UK
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
www.easyFairs.com/PIUK
P O S T S H OW
R E P O RT& O U T WA R D FAC I N G C O M M U N I C AT I O N S
PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
AdVERTISING & PROMOTION
www.easyFa irs.com/PI UK
In addition to the direct mailing sent to 60,000+ easyFairs® contacts we also promote Packaging Innovations to thousands of key personnel through inserts and DM’s in:
CHP International Packer Environment Times Food Manufacture Food Packer & Processor International International Bottler & Packer Marketing Packaging News Packaging Professional Packaging Today Retail Packaging SPC
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
Register FREE at easyFairs.com/PIUK
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R E P O RT
Business Link Contract Packaging Food & Drink Business Food & Drink International Food and Drink Network Food Packer & Processor International International Bottler & Packer Marketing Materials World Packaging News Packaging Professional Packaging Today Print Business Print Week Retail Packaging SPC
In addition to the 50,000+ easyFairs email database we also send dedicated emails to the subscribers of:
Cosmetic Business Environment Times Food & Drink Business Food & Drink International Manufacturing Chemist Marketing Packaging Europe Packaging News Packaging Society Packaging Today Print Business Print Week RECOUP WEBPackaging WRAP
Business Link Environment Times Food & Drink Business Food & Drink International Manufacturing Chemist Packaging Europe Packaging News Packaging News Fantasy Football Print Week
With over a thousand tweets about the packaging industry and Packaging Innovations, our Twitter account (easyFairsPACK) has increased our social media attraction.
A detailed Google Adwords campaign was compiled to attract people using b2b packaging related terms. The result was 669,665 impressions.
We created an online advert through Facebook to appear to anyone in the UK who had expressed an interest in Packaging. The result was 4,355,317 impressions.
As one of the largest business related websites we conducted a targeted advertising campaign to a key audience providing 219,970 impressions.
SPC Food Manufacturer Manufacturing Chemist Marketing Packaging News Packaging Today WEBPackaging
dISPlAy AdVERTISING
MAIlER & INSERTS
NEwSlETTER AdVERTISING
ONlINE AdVERTISING
dEdICATEd EMAIlS TO 3Rd PARTy SuBSCRIBERS
PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
Companies exhibiting at Packaging Innovations benefit from an extensive marketing campaign, which culminates in a 2 day event. easyFairs spends thousands of pounds and utilises a great deal of resources to run a successful show. Here’s a breakdown of the Packaging Innovations marketing campaign.
EdITORIAl
Leverage Them, Don’t Lose Them
- Nigel Paine
pr
www.easyFa irs.com/PI UK
The event was publicised in all the major industry publications (online and offline) along with a number of key journals including:
Beverage Innovation Converter Equestrian Business Monthly Exhibition News Factory Equipment FMCG News Food & Drink Business Europe Food & Drink International Food and Drink Network Food Packer & Processor International Food Processing Laboratory New Marketing Week National Farmer New Design OOH Magazine Packaging Gazette Packaging News Packaging Today Pet Product Marketing Pet Trade World Plastics & Rubber Weekly Print Monthly Print Week Retail Packaging Soap, Perfumery & Cosmetics Stand Out Sweets & Snacks Europe The Grocer
AZoM Cosmetic Business Environmental Data Environmental Times ExhibitonNews.co.uk Food Ingredients First Internative Exchange Manufacturing Chemist Materials Handling World Packaging Europe PackagingNews.co.uk Print Week Printingtalk Research & Development Waste Management World
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
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PRINT EdITORIAl wEB EdITORIAl
PRESS RElEASES
PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
The PR for Packaging Innovations isassigned to energyPR, who liaise with leading publications to maximise the shows exposure outside of easyFairs® advertising spend.
ASSOCIATIONS wE wORK wITH
Titles included:
‘Discover a Packaging Masterpiece’
‘PACKAGING Shows set to be Jam-Packed’
‘Latest Packaging Ideas Thrown to the Lions’
‘Packaging Experts Speak Out at easyFairs Shows’
‘Student Design Challenge at easyFairs PACKAGING INNOVATIONS’
‘The BIG Packaging Debate, Packaging: Public Servant or Public Enemy?’
THE EDITORIAL VALUE EqUIVALENT FOR PACKAGING INNOVATIONS AND THE CO-LOCATED EVENTS WAS:
Print - £363,385.26 Online - £225,313.31
4%CONSULTANT
5%BUYER
14%DIRECTOR
6%
CO-ORDINATOR/
ASSISTANT
6%EXECUTIVE
3%ENGINEER
5%MD/CEO
32%
MANAGER (INCLUDING PACKAGING MANAGER)
5%TECHNOLOGIST
16%
OWNER/CHAIRMAN/
PARTNER
4%OTHER
www.easyFa irs.com/PI UK
VISITOR INFORMATION
Here’s a glance of the type of visitors that attended the event in 2011...
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
Register FREE at easyFairs.com/PIUK
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JOB FuNCTIONSPENdING
RESPONSIBIlITyBudGET REVENuE
42%
£0-1
00,0
00
13%
£100
,001
-£25
0,00
0
11%
£250
,001
-£50
0,00
0
8%
£500
,001
-£1.
000,
000
26%
£1,0
00,0
00+
INFLUENCER
40%FINAL
DECISIONMAKER
35%SPECIFIER
19%OTHER
6%PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
www.easyFa irs.com/PI UK
OuR VISITORS
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
Register FREE at easyFairs.com/PIUK
P O S T S H OW
R E P O RT
PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
FEATuRES
Here’s a sample of visitors who attended the 2011 event:
wHy EXHIBIT?
3M UK plc European Package Engineering Manager Packaging ManagerATKINS Waste Management ConsultantAunt Bessies Ltd Packaging Procurement and Innovation ManagerAvon Cosmetics Senior Packaging Development Engineer Commodity Sourcing ManagerB&q B&Q and Group Technical Packaging AdvisorBASF Sales and Market Development Manager Market Development ManagerBirds Eye Packaging Development ManagerBoots Packaging TechnologistBritish American Tobacco Senior Packaging Innovation Designer Technology ScoutBritvic Marketing Buhaenko Associates Ltd Public Policy ConsultantBurtons Foods Ltd Packaging Development ManagerCargill McDonalds Development Technologist / EuropeCoca-Cola FEMSA Senior Packaging EngineerCrown Technology Development EngineerDr Oetker UK Ltd Purchasing ManagerFox’s Biscuits Packaging Development Manager Packaging TechnologistFujifilm UK Ltd Business Development ManagerGlaxoSmithKline Global Ideation Director, Lucozade Packaging Innovation Manager Packaging Innovation Director Operational Excellence & Strategic Projects Packaging Performance LeadGSK Consumerhealth Packaging Development ManagerH.J. Heinz Co. Ltd Process & Packaging Development ManagerHaribo Design ManagerHotel Chocolat Packaging InnovatorInnocent Drinks Head of Packaging Packaging TechnologistJohn Lewis Packaging Production ManagerJohnson & Johnson Senior Packaging Project ManagerKerry Foods Engineering Excellence ManagerKimberly Clark European Packaging Development ManagerKodak Senior Managing ConsultantLINPAC Packaging European Foodservice Marketing ManagerMarks and Spencer Packaging Manager Packaging Technical Developer
Mars Chocolate Packaging Innovation Project ManagerMicrosoft Packaging EngineerMolton Brown Packaging Technologist (R&D)Morrisons Technical Manager PackagingMothercare plc Product DeveloperMüller Dairy UK Ltd Senior Packaging TechnologistNNFCC Head of Materials for Energy and IndustryPepsiCo Transformational Packaging & Logistics Group ManagerPira International Print Strategy ConsultantPremier Foods Group Packaging Development Manager, HovisProctor & Gamble Senior ScientistPZ Cussons International Ltd Global Packaging Programme ManagerReckitt Benckiser Senior Packaging TechnologistRobert Horne Group Marketing Manager - EnvironmentRowse Honey Ltd Marketing ManagerRS Components Group Packaging Development ManagerSainsburys Clothing Packaging Manager Packaging Technologist Senior Packaging ManagerSeven Seas Procurement SpecialistThe Biodegradable Bag Company Ltd Sustainability Director The Body Shop Int plc International Senior Gift Innovation Manager The Lorenz Bahlsen Snack World Head of Packaging TechnologyThorntons PLC Senior Packaging Technologist Packaging BuyerTreasury Wine Estates Head of European PackagingTyphoo Tea Ltd Head of MarketingUmbro VP DesignUnilever Global Packaging Technologist Packaging TechnologistUnilever R&D Global Packaging Manager Senior Packaging TechnologistWaitrose Packaging ManagerWilkinson Own Brand ManagerWind Direct Chief Operating OfficerWm Morrisons PLC Packaging Buying ManagerXerox DMO HEC & Business Development ManagerYeo Valley Head of Packaging DevelopmentYRG Group Ltd Technical Director
Lions’ Lair
I N T E R N A T I O N A LB R A N D S U M M I T
EduCATION PAVIlION
GRAFITTI wAll
THE NETwORKINGBAR
THE PACKAGING SOCIETy SuRGERy
www.easyFa irs.com/PI UK
INdEPENdENT SuRVEy RESulTS
During the exhibition an independent survey was conducted on visitors and exhibitors. Here’s a snap shot of the results...
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
Register FREE at easyFairs.com/PIUK
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VISITORS
BOOSTER PACK
EXHIBITORS
84%
71%
72%
76%
94%65%
39%
69%
found the exhibition to be very worthwhile or worthwhile
were looking to find new products
identified new suppliers
will place an order or influence an order based on their visit
found the exhibition to be very worthwhile or worthwhile
spent a minimum of 3 hours at the
show
do not visit any other
show
87%
met or exceeded their expectations
primary objective was new sales and
contacts
PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
More visitors to your stand:our surveys prove that “boosted” exhibitors get up to 43% extra visitors*. Why? Because boosted exhibitors get more pre-show visibility and are easier to locate on the floor plan.
*Research conducted by easyFairs
www.easyFa irs.com/PI UK
TESTIMONIAlS
Don’t take our word for it...
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
Register FREE at easyFairs.com/PIUK
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R E P O RT
PACKAGINGINNOVATIONS2011
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING
“Found lots of potential suppliers.”Emma Barnett, Reckitts
“Good thing about this show is the size and intimacy and ease of
getting around.” Edward O’Shea, Senior Scientist,
Proctor & Gamble
“Very busy, good client base.”Paul Evans, Springdew Ltd
“We found new and innovative products, this show is improving all
the time.” Zabeen Ahmed, Dairy Crest
“Will definitely be back next year!” Craig, SSL Technologies
“Good variety, good segregation.”Jen Bewlex, Boots
Best packaging event this year! Craig Carrington, SCA Packaging
The Packaging Innovations Show at the NEC this year was one of the busiest for us. Visitors included totally new contacts, contacts we had not met before and
existing customers, a majority of which had a genuine interest in our products. It would have taken weeks to meet the number of clients we’ve seen in 2 days, making the show a fantastically effective
use of time. Nick Wild, Innavisions Plastic Packaging
We were made aware of this show only 6 days prior, and the staff could not have
tried harder to satisfy our every need. Outstanding support! We will definitely be
back again next year. Mark Loveday, Pochet UK
1st time exhibitor and the show exceeded expectations in terms of the quality of visitors, already rebooked!
Stephen Harpham, Plastribution
We had an amazing time at the show this year and our stand was a great
success for us. We met a lot of potential clients who we will hopefully build
successful relationships. James Woollard Polytheneuk.co.uk
VISITOR EXHIBITOR
www.easyFa irs.com/PI UK
easyFairs® are trade shows for people who simply want to do business.
We make it easy on your time and on your budget and bring the show to the heart of the market. The end result is a professional but stress-free environment where buyers can find suppliers, and suppliers can make sales.
For more information visit www.easyFairs.com easyFairs uK ltd8 Oak Lane, Twickenham, TW1 3PAT: +44 (0)20 8843 8800F: +44 (0)20 8892 1929
ABOuT EASyFAIRS®
BOOKINGS
29th – 1st March 2012 NEc, BirMiNghaM
EUROPE’S LEADING EVENT FOR PRIMARY & SECONDARY PACKAGING
BOOK EARly FOR MAXIMuM VISIBIlITy
For more information contact: Nick Battams, Sales Manager
Tel: +44 (0)20 8843 8802 Email: [email protected]
PackagiNg iNNovatioNs
2012
PACKAGINGINNOVATIONS2012
NEC, BIRMINGHAM
EUROPE’S LEADING EVENT FOR PRIMARY AND SECONDARY PACKAGING