positioning+trends einat

8/12/2019 Positioning+Trends Einat

1/70

Einat Shimoni Copyright@2014Do not remove source or attribution

from any slide, graph or portion of graph

EinatsWorld

Einat Shimoni, VP and senior analyst

Einat Shimoni is a EVP and senior analyst at STKI.

Einat has been analyzing and researching enterprise applications, knowledge

for the past 17 years. Her research covers various Enterprise Applications area

Social CRM, BI & Analytics, BPM, Web and social media tools.. She provides in-depth analysis on these markets with a special emphasis on t

reality. She frequently lectures at conferences, courses and workshops.

Einat holds a BA in social studies from Bar-Ilan University and an MBA from Te

What I cover

Enterprise Application Strategies : ERP, CRM and Vertical core suites, SaaS

Knowledge Management Strategies: ECM, enterprise search, collaboratio

organization Business Intelligence and Analytics Strategies

Enterprise Portal Strategies

BPM - Business Process Management- Strategies

MDM


2/70



Round Tables 2013

TopicatenalystBusiness Intelligence and Analytics - the next generation9 04 13inat ShimoniEnterprise Portals and Social networks1 11 13inat ShimoniSAP user organizations6 12 13inat Shimoni
http://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213071708/Portals-RT-Nov-2013-Finalhttp://www.scribd.com/doc/213071716/Sap-Rt-Dec2013-Finalhttp://www.scribd.com/doc/213071716/Sap-Rt-Dec2013-Finalhttp://www.scribd.com/doc/213071708/Portals-RT-Nov-2013-Finalhttp://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213280441/RT-BI


3/70



Upcoming Round Tables 2014

TopicatenalystEnterprise search and text analysis0 04 14inat ShimoniAnalytics - the next frontier2 05 14inat ShimoniAPI and Filters Economy4 05 14inat Shimoni Pini Cohen Galit FeinTrends in Learning Mngt Systems6 05 14inat Shimoni Galit FeinSAP HANA3 06 14inat Shimoni Pini Cohen


4/70



Inquiries

Cloud

Applications 45%

Infrastructure + Operation 18%

Security + Cyber 12%

IT Organisation 10%

Network 5%

Mobile

4%

Cloud

3%

Open

Source

3%

Inquiries Dec 13- March 14

Applications

Infrastructure

Security + Cyb

IT Organisation

Network

Mobile

Cloud

Open Source


5/70



Trends - Einat

Becoming process-oriented. If it's not a part of a business

process, it is doomed to fail

The next wave of BI projects will be analytics, and most of

the organizations still haven't begun to realize the great

potential that analytics can offer

The main emphasis is the (internal) user experience. In ERPthis means increased investment in UI, portals and mobile

Text analytics is HOT! Organizations are willing to try it

and we are going to see many pilots and POCs

New channel/digital/ point of interaction mini-projects that

create an "instant" impact on customer experience

Knowledg

Manageme

ERP

BI and Analy

BI and Analyt

CRM


6/70



Trends - Einat


7/70



Cloud

" : .-45%, ,:-20% .-43%:-24% .-30%:-11% BI - BigData .-21%5%-: .-48%:-18% - -13%

ProductivityTools .

Source: STSource: Matrix

atrix TKI


8/70



Cloud

Source: Bynet

ynet


9/70

Einat Shimoni Copyright@2014

Do not remove source or attribution


API Economy

Source: ST

TKI

Source: CA

A

P


10/70




ERP

elloite

Source: DelloiteSource: Computer Economic

omputer Economics-


11/70




Big Data

Source: EMC

, 83% ,,-57%.

, ,-52% 44% . 60%,. , 60% , .:

, , 19%- . ((62% , , (".(42%-ROI ", , -IT :,((52%/

(.(30%. 76% 70%

. . , 61% , 67%

.

Source:Telecomnews

D W h / B I ll
http://www.telecomnews.co.il/%D7%A1%D7%A7%D7%A8-%D7%A9%D7%9C-EMC-%D7%97%D7%95%D7%A9%D7%A3-%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%90%D7%99%D7%9E%D7%95%D7%A5-%D7%91%D7%99%D7%92-%D7%93%D7%90%D7%98%D7%94-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C.htmlhttp://www.telecomnews.co.il/%D7%A1%D7%A7%D7%A8-%D7%A9%D7%9C-EMC-%D7%97%D7%95%D7%A9%D7%A3-%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%90%D7%99%D7%9E%D7%95%D7%A5-%D7%91%D7%99%D7%92-%D7%93%D7%90%D7%98%D7%94-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C.htmlhttp://www.telecomnews.co.il/%D7%A1%D7%A7%D7%A8-%D7%A9%D7%9C-EMC-%D7%97%D7%95%D7%A9%D7%A3-%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%90%D7%99%D7%9E%D7%95%D7%A5-%D7%91%D7%99%D7%92-%D7%93%D7%90%D7%98%D7%94-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C.html


12/70




Data Warehouse / Business Intelligence

Sou

S t f E t t
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


13/70




Systems of Engagement ecosystem

Web Mobile SocialFace-to-

Face

Contact

Center O(c

Channels

UX & the customer journey

Alerts &

EventsPersona

lization

Analytic

filters,

NBAA

Cross &

Up-sellAggregation

frameworks

Marketing

suitesCampaigns

analytics, execution,

optimization

Ecommerce Suites

Payment, Order,

Fulfillment, Catalogue,

Pricing, PIM

Social Listening

Platforms

SentimentAnalysis

ApplicationsBack-end processes

APIs & Filters

Customer experience analytics

Web and

develo

platfo

(B2C) E k I
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


14/70




(B2C) Ecommerce packages in Isra

Package Rep in Israel

Hybris (an SAP company) SAP Israel

IBM - Websphere Commerce IBM Israel

Oracle (ATG) Oracle Israel

Digital Insight (NCR) I.E Mittwoch

ACx Matrix

IT Signature Ness-Pro

Netsuite NetCloud

Magento (open source ecommerce) RealCommerce

Every company is a selling company - of a product, information or se

Syst ms of En m nt cosyst m
http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702


15/70






Face

Contact

Center O(c

Channels


Alerts &

EventsPersona

lization

Analytic

filters,

NBAA

Cross &

Up-sellAggregation

frameworks

Ecommerce Suites

Payment, Order,


Pricing, PIM

Social Listening

Platforms

Sentiment Analysis


APIs & Filters


Web and

develo

platfo

Marketing

suitesCampaigns


optimization

CEM d lti h l i I l
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


16/70




CEM and multi-channel in Israel pPackage Description Rep in

Oracle - Rightnow Multi-channel service, SaaS

Oracle

Oracle - Inquira Multi-channel knowledge managementVitrue Social media sniffer and publisher

Involver Building social media appsLikeBillions

Connecting digital customers to call center

leads BynSalesforce Chatter Social media SalesfSalesforce Ideas Customer Innovation platform Salesf

MCx Multi Channel Platform MaLoyalty Lab (Tibco) Loyalty management, SaaS Yael So

CEM d lti h l i I l P
http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702


17/70




CEM and multi-channel in Israel Pa

Package Description Rep in

Fanzila Social CRM Ne

Gigya Social CRM Ne

Cexpert Chat-center management YouWalkme Customer online guidance (EPSS) for web JohnB

Wizsupport Online sales and support agentLive Person Online real-time engagement solutionsFreeform

DOCCM (Document Output for Customer

Communications management) Freef

Very dynamic market!

STKI expects many additional solutions to enter the market in 201



18/70


Do not remove source or attributionfrom any slide, graph or portion of graph



Face

Contact

Center O(c

Channels


Alerts &

EventsPersona

lization

Analytic

filters,

NBAA

Cross &

Up-sellAggregation

frameworks

Ecommerce Suites

Payment, Order,


Pricing, PIM

Social Listening

Platforms

Sentiment Analysis


APIs & Filters


Web and

develo

platfo

Marketing

suitesCampaigns


optimization

New Category: Customer Experience An
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


19/70



New Category: Customer Experience An

Analysis of customer experience in various digital channels (web, mobile, so

Ability to drill down to specific individual sessions )to close the deal(

Control the messages customers are receiving at any given time

Spot patterns in your digital channel

Connect digital customer experience data to customer transactional data (CR

Company in IsraelProduct

IBMTealeafNessClarysite

Mia ComputersSAS CXA (Customer

Experience Analytics)

Source: Forrester

http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


20/70





Face

Contact

Center O(c

Channels


Alerts &

EventsPersona

lization

Analytic

filters,

NBAA

Cross &

Up-sellAggregation

frameworks

Ecommerce Suites

Payment, Order,


Pricing, PIM

Social Listening

Platforms

Sentiment Analysis

ApplicationsBack-endprocesses

APIs &Filters


Web and

develo

platfo

Marketing

suitesCampaigns


optimization

Marketing management platforms in
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


21/70



Marketing management platforms in

Package Description Re

Microsoft Marketing Pilot Marketing platform Mic

OracleEloqua, Responsys Cloud based marketing automation OSalesforce Marketing Cloud Social marketing cloud S

iDocs Marketing automation - communicationUnica Marketing Suite, optimization

SAS Marketing Suite, Campaigns optimization Mia

Marketo Marketing platform SeSAP RTOM (Real time marketing) S

Teradata - Aprimo Marketing platform I.E

http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702


22/70





Face

Contact

Center O(c

Channels


Alerts &

EventsPersona

lization

Analytic

filters,

NBAA

Cross &

Up-sellAggregation

frameworks

Ecommerce Suites

Payment, Order,


Pricing, PIM

Social Listening

Platforms

Sentiment Analysis


APIs & Filters


Web and

develo

platfo

Marketing

suitesCampaigns


optimization

Web content management tools: Players in Isra
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


23/70



Web content management tools: Players in Isra

Company Product Name Integrators

Microsoft SharepointEwave,Matrix, Malam-Team, Advatn

HP, Consist, Yael, SQlink, One1, Aman,& more

IBM Websphere Portal Matrix, IBM, Webtech,

BynetSitecore Bynet

EZ Content Bynet

Matrix Digital

Acx (Scepia) Matrix DigitalEPIserver Matrix

Telerik )Sitefinityproduct) Matrix

Realcommerce RealCMS RealcommerceConsist CMS (PHP) Consist

Web content management tools: Players in Israe


24/70



Web content management tools: Players in Israe

Company Product Name Integrators

EwaveeGenCMS 2.0 Ewave

Interwoven(AutonomyHP) Xioma Xioma

Oracle IsraelOracle Web Center

Matrix, Ewave, Coral, Taldor, Advante

ONE1, HP

Oracle ATG Oracle, Cognity, Ewa

SAP Israel SAP Portal IBM, One1(Xact), Ness, HP, Taldor, Ma

Salesforce Site.com Blat-Lapidot

WCM Open Source


25/70



WCM Open Source

Product Name Israeli specialists (part

Joomla Consist, WebTech, MaDrupal Realcommerce, Ewave, Consist, Li

Wordpress Ewave, Ness, Matri

Cuyahoga (Open Source on Microsoft platform) Aman

Umbraco Sqlink (new media), M

Liferay WebTech, Malam-Team,

Nopcommerce (open source

e-commerce, shopping cart)Matrix

Dot Net Nuke Malam-Team

Consist PHP-based CMS prod

Web Analytics


26/70



Web Analytics

Product Name Israeli specialists (Part

ClickTale SQlink (new media

Crazyegg SQlink (new media

Web Trends Bynet

Google Analtycs + Urchin (on premise)

IBM Coremetrics IBM

Clicktracks

Piwik (open source)

Aternity Ness-Pro

WCM Selected wins 2013 (Partial li


27/70



WCM Selected wins 2013 (Partial li

Liferay (open source): Bezeq Beinleumi (Malam-Team)

Sharepoint 2013: Mevaker Hamedina (Malam-Team), Mifal Hap

(Malam-Team), Jerusalem municipality (SQlink), Gidrom (SQlink

Umbraco (open source): Hilan (SQlink), Hamat Gader (SQlink),

Ramat Gan water (SQlink)
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998


28/70



SProcurement staff

Emplo

Finance dept.

employees

Logistics

staff

Manufact.

staff

Knowledge/Content

Management

Logistics

Finance

Industry-

Specific

Solutions

Legacy

Systems

Sales

Automation

Marketing

Automation

Mobile Sales

(Prod. CFG)

Field

Service

Financial

Data Mart

HR

Data Mart

Product

Data Mart

Closed-Loop Processing

(EAI Toolkits, ETLM tools,

Embedded Mobile Agents)

Customer

Data Mart

Order

Data Mart

Operational

SCM

ERP

CRM

Manufacturing

Execution

Warehouse

Management

Transportation

ManagementTransportation

Planning

Distribution

Planning

Supply

Planning

Manufacturing

Planning

Order

Management

Service

Automation

Web/

Intranet

Human

Resources

Manu-

facturing

Demand

Planning

Analyze

Design

Build

Deliver

Data

Warehouse

ProductLifecycle

Systems of records architecture

CRM Packages & Integrators in Israel (P
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=faGj4dRyVRJeIM&tbnid=QUFxvzw3TpdDXM:&ved=0CAUQjRw&url=http://elearning.rcgp.org.uk/course/info.php?popup=0&id=117&ei=V3QVU4X3DsqttAb9zYCACQ&bvm=bv.62286460,d.bGQ&psig=AFQjCNEiPa7D5CRVoO3zbtZsN6stypZO1A&ust=1394001353314107http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=faGj4dRyVRJeIM&tbnid=QUFxvzw3TpdDXM:&ved=0CAUQjRw&url=http://elearning.rcgp.org.uk/course/info.php?popup=0&id=117&ei=V3QVU4X3DsqttAb9zYCACQ&bvm=bv.62286460,d.bGQ&psig=AFQjCNEiPa7D5CRVoO3zbtZsN6stypZO1A&ust=1394001353314107http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=faGj4dRyVRJeIM&tbnid=QUFxvzw3TpdDXM:&ved=0CAUQjRw&url=http://elearning.rcgp.org.uk/course/info.php?popup=0&id=117&ei=V3QVU4X3DsqttAb9zYCACQ&bvm=bv.62286460,d.bGQ&psig=AFQjCNEiPa7D5CRVoO3zbtZsN6stypZO1A&ust=1394001353314107http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=faGj4dRyVRJeIM&tbnid=QUFxvzw3TpdDXM:&ved=0CAUQjRw&url=http://elearning.rcgp.org.uk/course/info.php?popup=0&id=117&ei=V3QVU4X3DsqttAb9zYCACQ&bvm=bv.62286460,d.bGQ&psig=AFQjCNEiPa7D5CRVoO3zbtZsN6stypZO1A&ust=1394001353314107http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=faGj4dRyVRJeIM&tbnid=QUFxvzw3TpdDXM:&ved=0CAUQjRw&url=http://elearning.rcgp.org.uk/course/info.php?popup=0&id=117&ei=V3QVU4X3DsqttAb9zYCACQ&bvm=bv.62286460,d.bGQ&psig=AFQjCNEiPa7D5CRVoO3zbtZsN6stypZO1A&ust=1394001353314107http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=faGj4dRyVRJeIM&tbnid=QUFxvzw3TpdDXM:&ved=0CAUQjRw&url=http://elearning.rcgp.org.uk/course/info.php?popup=0&id=117&ei=V3QVU4X3DsqttAb9zYCACQ&bvm=bv.62286460,d.bGQ&psig=AFQjCNEiPa7D5CRVoO3zbtZsN6stypZO1A&ust=1394001353314107


29/70




Package Description Rep in Israel Integ

Oracle Fusion CRM SaaS and on-premise

Oracle Israel

ManofIT, Unita

OracleSiebel On-premise CRM suiteTaldor, IBM, Matrix

(+Exscientia),

Rightnow Service multi-channel, SaaS Yael SoOracle - Peoplesoft CRM suite on premise Ma

Salesforce.com SaaS CRM suite Salesforce Blat-Lapidot, SerCloudius, Balink, D

SAP CRM CRM suite on premise / SaaS SAP Israel Ness, Advantech, VDam

Microsoft Dynamics

CRM

New version- SaaS and off-

premiseMicrosoft Israel

Partial list: Ma

Advantech, Mala

Prodware, SIT, N

Eter



30/70




Package Description Rep in Israel Integrat

MEGA Center On premise Yael Yael

Pivotal On premise One1 ONE1Netsuite SaaS NetCloud

MyBusiness SaaS MyBusiness MyBusin

Amdocs (Clarify) On Premise Amdocs Amdo

Cemax On Premise Cemax Cema

Zoho CRM SaaS HolisticCRM HolisticC

Positioning Methodology


31/70



Positioning Methodology

Israeli vendor positioningNot a technological positioning, refers only to Israeli market, focus

enterprise sector (not SMB) X axis (Market Presence): Market penetration (sales + in

base+ clients perspective)

Y axis (Local Support): localization, support, Local R&D c

number and quality of SIs, etc.

Vendors to watch: Israeli market new-comersSTKI positioning represents the current Israeli market and not necess

we recommend to our clients

Operational CRM - Israeli Market Positio


32/70



Operational RM Israeli Market Positio

Loc

alSupport

Market Presence

MicrosoftOracle Siebel

SalesforceSAP

Pivotal

PeoplesoftMEGA Center

Netsuite

CRM Selected wins 2013 (Partial lis


33/70



M S i (P i iMicrosoft: Minhal Shilton Mekomi (XRM, Malam-Team), AMG (Malam-Team), Me

Hamedina (Malam-Team), Metronit (Malam-Team), Ikea (Prodware), Madaness

from Matrix, Delek Motors (Elad), Tmura (Elad), Joint (XRM, Elad), Nir Barkatca

Meida Knassim (Elad), Branco Weiss (Elad), M. of Education (Elad), Shaam (Elad),

Microsoft online: Brom (Matrix), Brinx (Matrix), Supercom (Elad), Coloplast (E

Upgrades: Migdal (Malam-Team), Danel (Matrix), Meitav Dash (Matrix), Abbot

Bank Igud (Matrix)

Oracle Siebel (On Premise):Phoenix (Axcentia-Unitask)

Expansions in IDF, M. of Prime Minister, Metronit, Ituran (Matrix), Clalit He

Oracle RightNow (e-Service): Vaad Horim Artzi (Yael)SAP CRM: Given Imaging (One1 - Hana), several XRM projects, expansions in Sup

Nilit (Ness), Telit (Ness), Samelet

Salesforce: Bank Leumi (SF+Blat Lapidot), Stratasys, Teva, SodaStream, Exlibris, St

Starhome, Landa Labs, Bank Ofek, Magal, Mediamind, James Richardson, Condu

Contact Center Knowledge Managem


34/70



g g

Package Description R

KMS - LighthouseKnowledgebase for service agents

and web self serviceOracle - Inquira Multi-channel knowledge management O

Oracle - Rightnow Service, e-Service, Customer Self Service OKana (acquired by Verint) Multi-channel service Om

Moxie Software Multi-channel service BusiBraini Knowledgebase for service agents (SPS based)

Elad Knowledgebase for service agents (SPS based

positioning+trends einat

Documents