Positioning Advisors For Success Series

Client Experience | Sales & Marketing

Operations | Business Expansion

An Emphasis on Education & Training

We know the ability to focus on business growth while simplifying business processes is critically important to every advisor’s success.

To find that balance—that success—sometimes you need guidance.

Covering everything from investment knowledge to operational efficiencies to branding, we help our advisors take control of their practice management instead of feeling overwhelmed by it.

Our training efforts offer access to proprietary investment intelligence and best practices that can help advisors maximize their time so they can focus on their number one priority—their clients.

The financial advisor’s job has never been more complex than in today’s volatile global economy. At Brookstone, we place a premium on providing the most comprehensive education and training possible.

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PASS: A Gateway to Better Practice ManagementBrookstone’s Positioning Advisors for Success Series (PASS) is an expansive, multi-level training program built to suit any advisor’s experience level. Led by our Founder and CEO, Dean Zayed, this comprehensive professional development series is also enhanced by sessions with our portfolio managers and several guest experts representing some of the most innovative thinking in investment management today.

As soon as our advisors sign on with us, they are immediately eligible to enter our PASS training program and can expect dynamic discussions and interactive workshops with top leadership on:

Ì Exploring core products and services

Ì Attracting high net-worth clients

Ì Closing the deal

Ì Proprietary RAISE™ investment selection

Ì Defining product-suitability

Ì Preparing comprehensive investment plans

Ì Refining marketing efforts

Ì Assessing organizational structure

Ì Establishing succession plans

Core ResultsBy the time our advisors have completed their PASS training experience, they will have vastly improved their capabilities in four essential areas:

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Improving the Client Experience

Increasing Sales and Marketing

Streamlining Operations

Expanding Business

“It’s extremely valuable for advisors to learn first-hand how all the different BCM tools, strategies and marketing options work. Hearing real-life experiences directly from successful advisors was also very effective.”

T. Brian HayesInvestment Advisor Rep.

Hayes Advisory Group

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To do this, we’ve created courses covering these four essential areas, each at a level that is commensurate with advisor experience.

Backstage PASS

PASS 101

PASS 201

PASS 301

PASS 401

Account Paperwork

Investment Philosophy

Investment Strategies

Strategy DiversificationRAISE™

FeesSales Process

Portfolio DesignService Partners

TechnologyMarketing

Operational Efficiencies

Business ExpansionLeadership Council

Our PASS series targets specific levels of experience so that attendees are sure to get the most effective training possible.

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“Analyzing each element of a client appointment and learning how to most successfully convey the BCM story with feedback from peers will help us close even more business.”

Angela FerranteInvestment Advisor Rep.Center Street Securities

Charting the Right Course For Success

This training session focuses on all the back-office responsibilities related to any advisors’ primary objective—opening and maintaining new client accounts. Focusing on how to properly prepare and administrate client account paperwork is an important organizational efficiency that, when followed correctly, saves valuable time. How to use Brookstone’s state-of-the-art account opening and maintenance technology is also an important component of this session. Backstage PASS is integral to making sure our advisors’ business processes flow efficiently.

PASS 101: RAISE™ Your ExpectationsTargeted primarily to new advisors, PASS 101 is the first step to understanding the Brookstone investment philosophy and approach. This course helps advisors learn the key benefits of our strategies and best practices for conducting appointments with clients—basically, a detailed introduction to our entire platform and how it can be used to start and expand a successful financial advisory business.

PASS 201: Build Your BrandWhen our advisors feel they’re ready to take their business to the next level, PASS 201 shows them how to strategize their branding efforts and target higher net-worth clients. Among other topics, our experts discuss how to build a pipeline of future rollovers through retirement and Social Security strategies, and how to best leverage our turn-key marketing and practice management resources.

PASS 301: Grow Your PracticeAs our advisors’ practices begin to expand and evolve, PASS 301 helps them tackle the challenges that can come with growth. We highlight how to assess growth, develop repeatable processes and streamline organizational structure by utilizing Brookstone’s considerable resources in the areas of sales best practices, service partners, technology, marketing and operational efficiencies.

PASS 401: Maximize Your BusinessReaching the promised land in financial advisory can be a long, challenging journey. It will continue to demand the most disciplined management and stewardship possible once there. PASS 401 will offer ways to help successful advisors prepare for continuity planning, valuation, and succession planning.

BACKSTAGE

PASSSetting the Stage for Successfully

Opening New Accounts

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Leveraging our Partnership with TD Ameritrade

PASS Workshops Conducted by TD AmeritradeSenior Consultants from TD Ameritrade’s Practice Management Group also participate in our PASS training courses, where they conduct highly interactive workshops focused on advanced strategies to help unlock advisor growth potential. From organizational foresight to niche marketing to attracting the best clients, these workshops show Brookstone advisors how to position their firms for sustainable growth.

In coordination with our custodian, TD Ameritrade, we’ve developed the iLearn Education Center, offering our advisors exclusive anytime-anywhere access to robust, thoroughly comprehensive online training modules. Tailored to the unique needs of Brookstone advisors, this TDA-powered online tool also provides access to earn Continuing Education credits.

Our advisors can expand their knowledge using this educational platform designed to meet their specific professional development needs.

Ì Access to over 1,200 learning courses

Ì Fulfill Continuing Education credit requirements

Ì Choose courses based on time and preferred learning format

The financial services industry is heavily dependent on continuous skill development because workers must keep up with the rapidly changing array of products and services. This reality requires employers to think more creatively about how to deliver on-demand training that can be accessed 24/7 and refreshed with new information as needed.

Source: U.S. Bureau of Labor Statistics

Our Best-In-Class Service PartnersEach PASS workshop will feature hands-on activities that display the powerful business solutions our service partners have developed to enhance the client experience, improve sales and marketing, streamline organization efforts, and assist in expanding business.

How to use the technology behind many of these helpful tools will be a component of several PASS courses, equipping our advisors with:

Ì Building a pipeline of future clients

Ì Turn-key marketing and prospecting tools

Ì Immediate impact on portfolio design

Ì Customizable Social Security scenarios

Ì Vastly improved client reporting processes

Ì Succession and continuity planning

Ì Successful mergers and acquisitions with financing options

Ì Estate and Trust planning

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“The concise explanation of Brookstone's philosophy and strategies made me feel confident I have the necessary tools to impact our clients' retirement goals. The opportunity to share ideas with experienced advisors was very energetic.”

Patti LerchAdvisor Assistant

Hartquist & Noblet, LLC

Education and training is a continual process at Brookstone. Trying to cover the entire investment world in a 2-day session then leaving advisors to fend for themselves is not an effective—or realistic—training model.

Markets change. Clients change. The knowledge needed to approach both will constantly change.

When our advisors are ready to go to the next level, we’re ready to help.

This brochure is for informational purposes only and does not take into account your particular investment objectives, financial situation or needs, and is not a solicitation or recommendation of any investment strategy. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives and investments are not suitable for all persons. For a complete description of investment risks, fees and services review the Brookstone Capital Management firm brochure (ADV Part 2) which is available from your Investment Advisor Representative or by contacting Brookstone Capital Management.

Investment Advisory Services are offered through Brookstone Capital Management, LLC, a Registered Investment Advisor.

BROOKSTONE CAPITAL MANAGEMENT 1745 South Naperville Road, Suite 200 Wheaton, IL 60189 Tel 866 425-3003 Fax 630 653-4925

BrookstoneCM.com