positioning a product or service

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Page 1: Positioning a product or service
Page 2: Positioning a product or service

Strategic Marketing.

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Most businesses in Mexico doesn’t have a clear marketing strategy.

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Please, Don’t.

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Positioning = PerceptionPerception = reality

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Tools

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Source:  The  blue  Ocean  Strategy  

Differentiation.

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Source:  The  Juice  Press  

Positioning.

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