position yourself as an expert

7/28/2019 Position Yourself as an Expert

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Position Yourself as an Expert

Step-by-Step Template

by Maggie Ostara, PhD

http://www.SoulSignatureSuccess.com

http://www.soulsignaturesuccess.com/





Position Yourself as an Expert in Your OWN Field

1 | P a g e © 2012 Maggie Sale Ostara www.SoulSignatureSuccess.com

Notice: You may NOT reprint or resell this document

or any part of the audio or written materials of this program.

You also may NOT give away, sell or share this information.

© 2012 Maggie Sale Ostara

All rights reserved. No part of this document or series may be reproduced ortransmitted in any form whatsoever, electronic or mechanical, including photocopying,

recording, faxing, without the express written permission of the author.

Disclaimer and Legal Notices

The information presented herein presents the view of the author at the date of

publication. The author reserves the right to alter and update her opinion based on new

conditions as they arise. This publication is for informational purposes only. If advice

concerned legal or related matters is needed, the services of a fully qualified professional

should be sought. This publication is not intended for use as a source of legal business

practices in your country or state. Any reference to any person or business, whether

living or dead, is purely coincidental.





Position Yourself as an Expert

in Your OWN Field

Have you heard before how important it is for you to

stand out from other people in your field?

It IS important for you to stand out, yes, absolutely.

But the best, most effective, and easiest way of

doing that is not what you think!It’s NOT about competing with the other people who have studied the same

kinds of skills that you have. In fact, going that route it is virtually

impossible to stand out because there will always be people who are

“better” than you— with more experience, better results, higher-level

endorsements and so on. (There will also be people “worse” than you, too,

with less experience, not as good results, and so on—but typically that’s not

where you focus, is it?)

Instead, position yourself as an expert in your OWN field based on what is

unique and particular to about you. While there are other people who have

studied what you have studied, no one else has lived your life, or has your

unique combination of gifts, talents, skills and experience.

In the step-by-step template that follows, you will be guided to fill in

information and insights regarding various aspects of your experience. Do

not think too much! Just fill in the blanks.

Each part leads seamlessly into the next, and when you complete thetemplate, you will have a marketing message that you can use to talk about

what you do, to put on your business cards, promotional material, and

website.





Appreciating Your Gifts and Talents

What are you naturally good at, what do you do without effort that other

people marvel at? It’s easy to overlook and otherwise take for granted what

comes easily to you. Yet what you now experience as your gifts and talentsare skills you have been developing for life times during your Soul’s

Journey. You should value them highly, bring them forward into your life,

and charge for them!

Pay special attention to those aspects that were either not valued, or not

acknowledged and appreciate within your family, culture, your school

environment, and your greater community. These include intuitive,

psychic, and creative gifts, as well as nurturing, and relationship oriented

talents, such as listening and empathy.

All my life, people have come to me for _________________________

___________________________________________________.

In fact, people in my life have often remarked upon my ability to _______

___________________________________________________.

I easily ___________________________________ and ________

__________________________________, so much so that I almost

take it for granted. But when I think about it, I realize that other people

truly value _____________________ about me, and seek me out for

this quality, skill, or talent.

Now looking back, I realize that some of my most important gifts, such as

__________________________________________________,





and _______________________________________________,

were not recognized or support in my family, school, or community while I

was growing up. I am only just now coming to appreciate how much value

they truly have!

Appreciating Your Life Experience

What you have learned during your life’s journey is highly valuable in terms

of what it enables you to contribute to others through the vehicle of your

business. Being vulnerable and transparent about the stumbling blocks

you’ve fallen over, and the ways you’ve made your way through challenging

situations, humanize you, and make you accessible to your prospective

clients and customers. The “authority of experience” – your own life

experience that is, enables you to position yourself easily and readily as an

expert in your OWN field. That is, a field that is defined by a certain kind of

life transformation, not by a particular kind of schooling or skill set.

Example:

Schooling or skill set

Accountant

Acupuncturist

Graphic designer

Zumba teacher

Your OWN Field

Lifestyle Mastery Program Facilitator, in her 60s who is in vitalhealth, healed remarkably fast from surgery recently, helped recover

an adult schizophrenic son so that he’s now living independently,

teaches Qi-Gong and meditation, has been supporting 100s (even

1000s) of clients over last 30 years as master acupuncturist to





develop and maintain healthy, vital and vibrant bodies and selves as they

age into their 50s and 60s

One of the most important, high-impact experiences of my life was when

___________________________________________________

__________________________________________________.

The most important thing I learned from that experience is ___________

___________________________________________________

___________________________________________________.

Now I bring that learning to my clients and customers by ____________

___________________________________________________

and _______________________________________________.

The most important influences on the way that I work with clients are

___________________________________________________

__________________________________________________.

Not only have I studied ___________________________________,

and ______________________. I have also taken this a step further

in that I ______________________________________________

and ________________________________________________.





Write a profile of yourself.

Now that you have come to more fully appreciate yourself and what you

bring to the table in your service-based business, use what you wrote in the

previous two sessions to write a profile of yourself that accurately

represents what makes you different. Make sure to include your gifts and

talents, what you have developed further into skills, and the wealth and

wisdom of your own life experience.

I have always had a talent for ________________________ and

____________________________. And now I bring that into my

work with clients __________________________ by ___________

_________________________________________________.

I have further developed my skills through training and practice in ______

___________________________________________________

and ________________________________________________.

I really appreciate about myself the way that I ___________________

__________________________________________________.

At one point in my life, I struggled with ________________________

___________________________________________________.

And through that experience, I’ve learned that ___________________

__________________________________________________.





I didn’t understand this earlier in my life, but now I see that __________

___________________________________________________

___________________________________________________.

Because of my experience with ____________________________ , I

am really an expert working with people who are__________________

___________________________________________________ .

Getting this perspective makes me able to help others with ___________

___________________________________________________

___________________________________________________.

From my own experience, I know that it really is possible to __________

___________________________________________________

___________________________________________________.

Establishing and Positioning Yourself as an Expert

Now claim the authority of who you are, and position yourself in the truth

of what you bring to the table of your business that is different than anyoneelse because of your unique combination of gifts, talents, skills and life

experience—including and most especially the challenges you have been

through and what you’ve learned from them.





You can use the following sentences—filled in!—on you website,

postcards and promotional material.

What sets working with me apart from working with anyone else is _____

__________________________________ and ______________.

In particular, I bring together _______________________________

with ______________________________________________ so

that my clients get ______________________________________.

I am especially able to ____________________________________,

and that means that my clients get ___________________________.

When they work with me, my clients __________________________

and________________________________________________.

I have seen results such as _________________________________

_______________________________ and ________________

______________________________________ .

Business card:

I work with __(ideal client)____ because I am particularly adept athelping people with ____ (pain, problem or issue) _____. Get _( result)

__ and ___(result)_ because I have been there myself.

position yourself as an expert

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