position: manager - marketing and engagement (maternity...

45 Moreland Street Footscray VIC 3011 Australia P +61 3 9362 8888 F +61 3 9362 8866

E [email protected] www.footscrayarts.com

APPLICATION PACKAGE Position: Manager - Marketing and Engagement (Maternity Leave)

Kutcha Edwards and Robbie Bundle in Concert, Wominjeka 2017. Image: Snehargho Ghosh

Applications Close: Friday 20 October 2017, 3pm

Send to:

Cat Graveson, Executive Assistant and Office Coordinator PH: +61 3 9362 8806 E: [email protected]



Manager - Marketing and Engagement (Maternity Leave) REPORTS TO: Director and CEO DIRECT REPORTS: Digital Content Producer, Marketing and Communications Coordinator,

Receptionist, Development Coordinator, Marketing and Communications Interns OVERSEES: Marketing and Engagement, Audience Development, Visitor Experience, Public

Relations, Media, Evaluation (Audiences and Visitor Experience) FTE: 0.8 (4 days) - Negotiable

SALARY: $65,000 p.a. - $75,000 p.a. (pro rata) TERM: 8 months with a possibility of extending Key Relationships INTERNAL: Director and CEO, Head of Programming, General Manager, Cultural Facilities

Team, FCAC Artistic Programming Team, Cultural Tenants, Board EXTERNAL: Organisational Partners, Government and non-Government stakeholders, arts,

cultural and community sectors, external service providers, stakeholders and communities in Melbourne’s west and representatives from relevant organisations, both formal and informal, within the community.

Summary

FCAC’s Manager - Marketing and Engagement has the opportunity to: • Contribute to the sustainability and legacy of Australia’s leading community-engaged,

contemporary arts centre where the focus is on producing and presenting work that is representative of political, social and cultural commentary in a contemporary Australian context whilst building audiences of the future

• Participate in the delivery of FCAC’s vision, mission and activities within a new strategic planning context (2017 - 2020)

• Lead the development and delivery of effective marketing, communications and audience development strategies in a local, national and international context.

• Focus on the effective communication of FCAC’s purpose, artistic program and activities to ensure accessibility and participation of stakeholders.

• Work within a passionate, dedicated, respected and highly engaged team of people who work with communities and artists on a daily basis.

Qualifications and Experience:

This role is a significant and key leadership position at Footscray Community Arts Centre. You will be a member of the Executive Management Team.

You have five or more years of experience in marketing and communications, arts or community and a strong record of developing effective marketing and communications strategies for audience development.

You enjoying collaborating and leading a team. Arts management, communications and working with



communities are your passions. You have a love for operational excellence, are an impressive communicator and have the ability to articulate, manage and respond to complex situations.

You are comfortable working with a high degree of responsibility in a dynamic, fast-paced, generative and exciting environment.

POSITION ACCOUNTABILITIES The Manager - Marketing and Engagement will assume responsibility for the following: Strategy and Planning • Deliver and review the FCAC marketing and communications strategy ensuring it is effective and

responsive to organisational goals. • Actively contribute to high-level strategic planning and lead all external communications-related

planning, as well as providing communications and audience engagement advice to the team. • Ensure effective audience engagement strategies are developed, implemented and assessed

across FCAC, including online, in collaboration with Creative Producers • Engage in the development of sponsorship and partnerships and strategic development

opportunities in collaboration with the Director and CEO and Development Coordinator. • Participate and lead on key projects related to Arts West, and other strategic marketing

partnerships. • In collaboration with all staff, actively track and assess the position of FCAC within a local

context, and identify opportunities to strengthen the role of the organisation in encouraging an artistically vibrant and socially engaged region

Marketing and Communications • Oversee the delivery of event, product and organisational marketing including development of

collateral, online communications and publicity strategies, and evaluate and report on outcomes • Support the General Manager and Head of Programming to identify potential markets for new

income streams • Strategically develop FCAC’s media presence and relationships with a focus on ethnic media • As brand custodian ensure the FCAC brand is applied effectively across all communications,

including partner organisation collateral and communications • In collaboration with the General Manager, Cultural Facilities and Front of House Staff, ensure

that FCAC is a welcoming and accessible space for artists, communities, audiences, program participants and visitors, and that marketing materials and communications are accessible for our communities

• Effectively and responsibly manage the Marketing and Communications budget ensuring all activities are effectively resourced and delivered within it

• Develop, engage and manage supplier relationships, including pro-bono and low-bono business partners including web developers, printers and advertisers.

• Develop, report on and acquit any funding related to the Marketing and Engagement department Relationships and Human Resource Management • Supervise and manage direct reports positively to foster a culture of initiative and collaboration

(see Appendix B for Organisational Chart) including effective work plans are in place with clear KPI’s and deliverables

• Actively participate in the Executive Management Team and ensure effective and transparent representation of the Marketing and Engagement team.



• Work closely with the Head of Program to ensure effective workflow between the Programming Team and the Marketing Team.

• Develop and maintain effective and productive relationships with FCAC’s stakeholders, communities, arts, cultural and community sectors, relevant government and non-government stakeholders, local, national and international potential and existing partners

Administration • Provide marketing and communications reports for FCAC Board meetings and subcommittees • Conduct annual performance reviews for members of the Marketing and Engagement Team and

work with them to identify professional development opportunities • Support and guide the implementation of the Salesforce CRM

SELECTION CRITERIA Candidates are asked respond to the key selection criteria: Essential

• Experience developing, implementing, monitoring and evaluating effective arts marketing and communications campaigns, including budget management, procurement and management of suppliers.

• Experience leading and managing a team including demonstrated experience making strategic decisions for both internal and external stakeholders.

• Demonstrated understanding of audience development strategies to build effective communications between audiences, stakeholders and organisations.

• Experience in brand management, messaging and custodianship. • Strong copywriting and editing experience diverse communities and audiences (intercultural and

intergenerational) including a demonstrated understanding of inclusive and accessible language. • Strong experience and background in the arts or community sectors.

Desirable• Experience working in First Nations, culturally and linguistically diverse contexts. • A tertiary qualification in Communications, Marketing or equivalent is desirable.

APPLICATION PROCESS Applications to be submitted as one PDF document, titled with applicant name and position. 1. Response to the Selection Criteria (max two pages) 2. Cover letter addressing why you see yourself in the role (one page) 3. Brief CV 4. Contact details for three referees Interview: Shortlisted applicants will be interviewed during the week of 30 October 2017. Please note only shortlisted applicants will be contacted. Timeframes: 1. Applications Due: 20 October 2017, 3pm 2. Interviews: Week commencing 30 October 2017



3. Commencement: January 2018 Complete applications should be sent to Footscray Community Arts Centre addressed to: Cat Graveson, Executive Assistant and sent via mail to:[email protected] You are also welcome to submit your application in person to FCAC, 45 Moreland Street, Footscray. FURTHER INFORMATION Should you have additional questions regarding the role, please contact: Jenna Williams Ph: 03 9367 8883 or via email: [email protected]



ABOUT US Established in 1974 as a not-for-profit Company Limited by Guarantee, Footscray Community Arts Centre (FCAC) is Australia’s longest–running, leading centre for community engaged, contemporary arts practice. Attracting over 90 000 people annually, as audiences and visitors, our work is representative of political, social and cultural commentary in a contemporary Australian and international context. Footscray Community Arts Centre delivers:

• Over 2000 arts and cultural activities each year • Sixty (60) projects in a local, national and international context • A diverse and dynamic program with over 100 local, national and international partnerships

annually • Strong leadership in community arts and cultural development

Based in Melbourne’s west, FCAC’s multiple venues - including two galleries, two performance spaces, a digital media studio, recording studio, numerous visual arts studios and rehearsal spaces - are programmed and managed with the principles of diversity and access in mind. FCAC promotes active participation in arts, culture and the civic narrative. FCAC’s programs place a particular emphasis on access for culturally and linguistically diverse communities, Indigenous Australians and people living with disability. FCAC strongly supports community-based learning and is a Registered Training Organisation, providing a range of pre-accredited, accredited and fee-for-service training programs across a variety of arts practices. FCAC’s three-tiered program is based upon our three (3) core programs:

• ArtLife: a curated day service for people with disabilities offering a unique, multi-arts program for adult artists with intellectual disabilities.

• Indigenous Cultural Program: In consultation with our Indigenous Advisory Group, a range of

programs and activities are delivered each year to support the development of emerging Indigenous arts practice and new works by Indigenous artists. Our annual festival, Wominjeka, is the launch of FCAC’s program each year.

• Emerging Cultural Leaders: supporting and developing Australia’s next generation of cultural

leaders, this award winning program engages with artists and community practitioners from culturally and linguistically diverse backgrounds to build capacity in sector knowledge, community-engaged arts practice and working with communities

In addition to these we deliver a suite of creative and industry initiatives that are responsive to the contemporary social and political context, and may vary in duration depending upon demand and relevance. This includes programs such as:

• West Writers Group • Creatively Ageing • Collaborate Asia



FCAC ensures access and community ownership of the space and creative program through FCAC Presents and the Call to Create, the third tier in the program, an application process for independent artists and community groups, which provides support through venue in-kind, marketing and producer support. FCAC maintains a broad artists and companies in-residence program, supporting a diverse range of emerging and established artists and arts organisations through access to facilities, expertise and producing support. FCAC also provides a venue hire service and acts as landlord for a number of commercial and non-commercial tenants including Adult Learning Australia, Cohealth Arts Generator, Brown Cab Productions and Happy River Cafe. FCAC is funded via general purpose and specific project grants from a range of federal, state, and local government agencies, philanthropic and corporate supporters, and self-generated income measuring at 35% of the current annual turnover. FCAC has a team of 22 - including full time and part time - in addition to approximately 40 casual tutors, artists, reception and venue staff, an Indigenous Advisory Group, and Elders in Residence, Uncle Larry Walsh and Arweet Carolyn Briggs.

Appendix A: FCAC Organisational Chart

--- = Informal reporting line, * = Executive Management Team

BOARD

Indigenous Advisory

Group

Director and CEO *

Executive

Assistant

Marketing and Design

Coordinator

Development

Coordinator

General Manager *

Digital Content

Producer

Marketing and Communications

Manager *

Head of

Programming *

Receptionist

Events

Coordinator

Front of House

Coordinator

Venue Supervisor Finance Officer

Project Lead:

NDIS Transition

Finance Manager Facilities and Resources

Manager *

Creative Producer,

ArtLife

Creative Producer,

Arts Learning

Creative Producer, Festivals and

Exhibitions

Creative Producer, Indigenous

Cultural Programs

Creative Producer, Creative and

Industry Initiatives

Arts Learning

Assistant

Creative Producer, Creative and

Industry Initiatives

Ensemble Manager

Artists

(Public Projects)

Teaching Artists

Engagement

Workers

Teaching Artists

position: manager - marketing and engagement (maternity...

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