Delina J. Roberts

University of Southern California

education

“Hiring Delina is like getting multiple employees in one. She has extensive Creative Director experience and she is an operational and work process expert, with hands-on experience managing complex global marketing campaigns.”

key media

B.S. Business Administration

Marketing Emphasis

Leadership

Creative Direction

Integrated Marketing

Advertising & Communications

Process Improvement

personality traitsThoughtful

Responsible

Sense of humor

Video

Web

Social

Print

Martin Ott

Director, Marketing

TollFreeForwarding.com

top skills

technical skills

Photoshop

HTML CSS

PMDAM

Muse

Premiere Pro

Illustrator InDesign

Dream-weaver

Mac PC DigitalAssetMgmt.

Grounded

Hard-working

Plays well with others

Pr

Dw

Ps

Mu

Ai Id

Portland, OR

310-874-9757

delina.roberts@gmail.com

delinaroberts.com

ProjectManagementSystems

managementLed large cross-functional teams.

Art Directors

Designers

Copywriters

Account Execs

Project Managers

Web Developers

Production Managers

Production Artists

Video Production

experience

Sr. ManagerGlobalMarketing09/10 - 04/12

2010

2005

2000

1994

DirectorCreative Services

Sr. ManagerCreative Services

ManagerCreative Services

about me

03/94 - 01/05

Creative Director

09/10 - 04/12

C r e a t i v e G r o u p

Freelance Marketing

andCreative Director

04/12 - Present

2015LezFlix.com

Creator/Editor

10/13 - Present

Participated in the Launch and Phenomenal Growth of DIRECTVDirected internal creative teams and external agencies to produce customer acquisition and retention materials that helped launch DIRECTV and facilitate its growth from a start-up enterprise to a company with over 10 million subscribers.

Built DIRECTV Creative Services Into an Award-Winning In-House AgencyKey member of the leadership team that built the DIRECTV Creative Services department from a three-person staff into an in-house agency with over 50 employees. The department was a Stevie Awards Finalist for Best Creative Services Organization.

Successfully Managed Integrated Multichannel Marketing Campaigns Developed a global Herbalife distributor training program with over 75 components, including video, print, online and email. Managed the Herbalife Supervisor Requalification marketing campaign which resulted in a record requalification of over 50%.

Launched Herbalife’s Largest Video Fitness Program Managed the Herbalife24FIT launch, a 13 DVD fitness program. Participated in video scripting and production. Created all marketing materials including packaging, fitness guides, collateral, giveaways and event materials.

Established and Managed a Creative Consulting BusinessDeveloped branding and packaging for new product launches and a variety of marketing materials. Executed projects through an external network of talent.

Created a Digital Asset Management System that Saved $125,000 Per YearImplemented a new digital asset management system that improved productivity and saved DIRECTV over $125,000 annually. Increased the image database to over 50,000 assets and increased usage to more than 400 internal and external users.

Delina J. Roberts

“Delina clearly utilizes her creativity and is market savvy. She understands her audience and encompasses the rare quality and talent of motivating those around her. She is a true leader.”

Tif fany Iino

VP, Creative Services

Disney ABC Cable Networks

Supervised a Global Re-branding Initiative Redesigned over 100 packages to adhere to the new brand guidelines. Transformed a hodgepodge of different packages into a uniform and consistent brand look.

Portland, OR

310-874-9757

delina.roberts@gmail.com

delinaroberts.com

Managed a Variety of Marketing Projects for Multiple ClientsDeveloped logos and branding. Designed and produced WordPress websites. Wrote scripts for TV commercials. Planned, directed, shot and edited video. Created of a myriad of conference materials and signage for a leading investment bank.

Freelance

accomplishments

C r e a t i v e G r o u p

LezFlix.com

Produced LezFlix.com an Entertainment News WebsiteCreated and produced a niche entertainment news website. Developed a variety of content and managed social media. Built relationships with publicists and conducted celebrity interviews. Hired external support as needed. Established affiliate marketing relationships.