Do you speaka da lingo?

a cluey freelance copywriters presentation

© Copyright Cluey Consulting 2007 - 2010

OK, over summer you’ve made the

decision

This year you’ll get more out of the

business

GREAT!

You get some help with a business plan

So that’s sorted and filed

(or maybe it’s sitting on the bookshelf)

PROGRESSTHE ACCOUNTANT IS PLEASED

And the marketing plan has taken time

But that’s well underway

WOO HOONOW FOR THE FUN STUFF

There’ll be:

Brochures

Mailouts

Advertising

Newsletters

AND THE BIG KAHUNA?

A NEW WEBSITECOOL

So you and your budget

Head out for some design help

LOOKING GOOD

Then one day they say to you ...

‘Time for the words’

WHAT?

So you have a bash at knocking that

out

You show it around and everyone likes

it

... then off it goes

UH OH, A CHINK IN THE ARMOUR

Waiting, waiting, waiting ...

Time to check the results

EXCITEMENT

Brochure

Funny, everyone

loves it but nobody

phones

Advertising

Hmmm ... not much

response to that

Website

Looks fantastic!

no visitors though

WHAT’S UP WITH THIS

MARKETING CAPER?

You’ve put a huge effort into:

Planning & Budget

Design & Development

Printing & Distribution

Media Placement

GREAT!

Here’s the thing ...

There’s a sure fire way to improve your

marketing ROI (return on investment)

GET THE COPY RIGHT

You can find a ton of advice out there on:

How to write for impact

Blogging for beginners

4 tips for this

7 keys to that

SUPER

But quality writing is about more than that

Great copy doesn’t just attract interest

It connects with and inspires people

Guess who?

YOUR AUDIENCE

FACT

To be successful,

every piece of

marketing needs

to engage with

its target market

FACT

The best way to do

that is with active,

informative content

to motivate and

persuade them

You need copy that speaks their

language

DO YOU SPEAKA DA LINGO?

Want hot copy?

Get noticed, win business and make

sales

Need a top ranking SEO copywriter ...

or a web copy expert?

TALK TO US

www.cluey.com.au

© Copyright Cluey Consulting 2007 - 2010