portfolio selected projects
DESCRIPTION
Print portfolio of selected projectsTRANSCRIPT
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kristasiniscarco
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1Krista Siniscarco
315.527.8621
www.visual-thoughts.com
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design management
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
Design management creates the environment for creative approaches to the difficult and mundane alike, fosters a shared holistic vision that can be understood and manipulated by enterprise development teams, and drives the creation of actionable objectives that ensure that ideas become reality.
Design thinking, a concept integral to design management, begins with a holistic examination of the system to gain understanding before converging to a more narrow focus. It is made successful by knowing the driving forces, organizational objectives and the motivating factors behind decision-making. Design management tools and processesdivergent, convergent and lateral thinking, mind mapping, affinitizing and judgment-free brainstormingseek to foster new perceptions and continuous renewal of the points of view of industry, partners, customers, and community.
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3MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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design processDesign Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
My design process is comprised of 4 stages;
research, analysis, synthesis and prototype.
Research and synthesis are divergent stages
with extensive data collection, non-judgmental
brainstorming and broad scope. Analysis and
prototype are convergent stages, which seek to
process the data and information and narrow
the scope. Though the process seems linear, it
is often quite non-linear and iterative in nature.
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under the kitchen sinkkitchen sinkkitchen sinkkitchen sinkkitchen sinkkitchen sinkkitchen sinkunderunder kitchen sinkunder
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project overviewUnder the Kitchen Sink
Role:Project Leader
Collaborators:Tania Barot :: Zarni Ko :: Rebecca Mahl
Description:The goals for this project were to execute and manage a design project, and facilitate new design strategies as part of a diverse collaborative team. The team was presented with the question; What is happening under your kitchen sink? The team executed the design process to explore and reframe this question, which resulted in the design of a new system for storage of cleaning supplies and a redefinition of the kitchen cabinet.
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7Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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8Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis PrototypeMindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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9Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
User is frustrated by the area under the sink.
User goes shopping for a better system.
User comes across a newconcept for kitchen cabinets.
User purchases the product. New system makes products and space easier to access.
Carpenter installs the new cabinet in users home.
Individual products can betransported for light cleaning.
Cart can be moved from roomto room for heavy cleaning.
Cart can be completely removed from space for cleaning and maintainance.
1 2 3
4 5 6
7 8 9
Dark, cramped, hard to reach.
HomeImprovement
Store
Kitchen Cabinets
Home Cleaning
Hub
Home Cleaning
Hub
$
The cabinet under the kitchen sink
doesnt funtion like other cabinets,
so why should it be designed like them?
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10
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
OpenHome Care
Mobile Cleaning cart
OpenHome Care
Mobile Cleaning cart
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gender gap gapgapgapgender gender gender gender gender gender gender gender gender gender gender gender gender gender
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Gender Gap
Role:Partner
Collaborators:Rebecca Mahl
Description:The goal of this project was the understand and visualize what is and then envision, what could be. The team chose to examine the topic of the growing gender gap in education and disparity in wages and promotion between men and women in business. Given current trends, the team crafted different future scenarios related to the gender gap in education and business, and created a board game to play out the scenarios and encourage discourse on the topic.
project overview
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Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
HighSchool College
CareerEmployer
GPA/Performance
StandarizedTesting
Graduation/Dropout
Enrollment
GraduationGPA/Peformance
Major
RITCase Study
PlacementSalary
FieldPosition
Hours
Recruitment Benefits
Demand
Research MapDMGT 706: Idea VisualizationFinal ProjectRebecca MahlKrista Siniscarco
Gender Gap in Education
LifestyleMarriage Children
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Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis PrototypeMindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
College
Career
College
College
CCareer
DMGT 706: Idea VisualizationRebecca Mahl Krista SiniscarcoProfessor Diana MillerWinter 2011
Gender GapThe
57% 43% 50% 50% 43% 57%
US Pop
ulation Ages 18-24
15 mi
llion 14.2 million
American Time Use Survey Summary. June 2010. http://www.bls.gov/news.release/atus.nr0.htm (accessed February 15, 2010).
Catalyst Research, US Women in Business. February 2011. http://www.catalyst.org/publication/132/us-women-in-business (accessed February 15, 2010).
Marklein, Mary Beth. College Gender Gap Widens. USA Today, October 19, 2005
Total fall enrollment in degree-granting institutions, by race/ethnicity, sex, attendance status, and level of student: Selected years, 1976 through 2007. October, 2008. http://nces.ed.gov/programs/digest/d08/tables/dt08_226.asp (accessed February 16, 2011).
US Bureau of Labor Statistics. March 2010. http://www.bls.gov/ (accessed February 15, 2010).
US Bureau of Labor Statistics Catalyst Research
College EnrollmentsMale-Female Ratios
Late 1960s Mid 1970s 2010
USA Today
National Center for Education Statistics
College EnrollmentsUndergraduate Enrollments
Graduate Enrollments
2000 2002 2003 2004 2005 2006 20071976 1980 1990
1000
2000
3000
4000
5000
6000
7000
8000
9000
Fall E
nroll
men
ts (in
thou
sand
s)
SalaryHours & Activity
US Bureau of Labor Statistics
BiBliogra
phy
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Year
ly Sa
lary
$45000
$40000
$35000
$30000
$25000
$20000
$15000
$10000
$5000
76.4%
79.4%
77.5%
79.7%80.6%
80.9%
% of Male Salary:women earn
79.7 for every$1.00
men earn
US
WO
ME
N I N
T HE
WO
RK
FOR
CE
CO
RP
OR
AT E L A
DD
ER
US Labor Forc
e 46.7%
Management/
Professional 5
1.5%
F500 Executiv
e Officers 14.
4%
Fortune 500 Bo
ard Seats 15
.7%
Fortune 500 To
p Earners 7.
6%
Fortune 500 C
EOs 2.4%
Hours per Week
Working
Household Chores
Child Care
0 10 20 30 40
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Aver
age
Year
ly Sa
lary
$45000
$40000
$35000
$30000
$25000
$20000
$15000
$10000
$5000
76.4%
79.4%
77.5%
79.7%80.6%
80.9%
% of Male Salary:women earn
79.7 for every$1.00
men earn
US Labor Force 46.7%
Management and Professional 51.5%
Fortune 500 Executive Officers 14.4%
Fortune 500 Board Seats 15.7%
Fortune 500 Top Earners 7.6%
Fortune 500 CEOs 2.4%
57% 43% 50% 50% 43% 57%
US Pop
ulation Ages 18-24
15 mi
llion 14.2 million
College Enrollments
Late 1960s Mid 1970s 2010
Women in Business
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Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
2025 2030 2035 20402010 2020
6000
7000
8000
9000
Fall E
nroll
men
ts (in
thou
sand
s)
Path A
10000
11000
2025 2030 2035 20402010 2020
$30,000
$40,000
$50,000
$60,000
Aver
ageY
early
Sala
ry $70,000
$80,000
Annual Salary
$90,000
College Enrollments
Women earn80% of
Mens wage
Women earn75% of
Mens wage
2025 2030 2035 20402010 2020
6000
7000
8000
9000
Fall E
nroll
men
ts (in
thou
sand
s)
Path B
10000
11000
2025 2030 2035 20402010 2020
$30,000
$40,000
$50,000
$60,000
Aver
ageY
early
Sala
ry $70,000
$80,000
Annual Salary
$90,000
College Enrollments
Women earn80% of
Mens wage
Women earn80% of
Mens wage
2025 2030 2035 20402010 2020
6000
7000
8000
9000
Fall E
nrol
lmen
ts (i
n th
ousa
nds)
Path C
10000
11000
2025 2030 2035 20402010 2020
$30,000
$40,000
$50,000
$60,000
Aver
ageY
early
Sal
ary $70,000
$80,000
Annual Salary
$90,000
College Enrollments
WomenWomenWomen earn earn earn80%80% of of
MensMens wage wage
WomenWomen earn earn90%90% of of
MensMens wage wage
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Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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american legion contextual inquiryamerican contextual american contextual american american american american contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual
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American Legion Contextual Inquiry
Role:Partner, Content Designer
Collaborators:Marshall Jamshidi :: Chen-yan Li :: Carey Robinson :: Laura Schoenthaler
Goals:The goal of this project was to gain a holistic understanding of the American Legion, Post 135 (Savannah, GA.) This was done through exhaustive contextual research of the physical space, surrounding areas, national and local culture, current and potential members, activities and interactions related to the American Legion. Several methods of primary research were employed including observations, interviews, surveys and cultural probes. The analysis and synthesis of the collected data produced an opportunity map, suggested to the client as a foundation for increasing brand and community recognition, and recruitment of new members.
project overview
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Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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20
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis PrototypeMindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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21
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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scenarios: dalton, gadalton, gadalton, gascenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: dalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, ga
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Scenarios: Dalton, GA
Role:Project Leader, Videographer
Collaborators:Mitali Banjeer :: Kate Bordine :: Ted Cheecharon :: Tara Henderson :: Jennifer Jeng Yahayra Rosa :: Elizabeth Simak :: Hannah Walsh :: Alex Yi
Goals:The goal of this project was to use scenario-planning tools to craft alternate futures for the city of Dalton, GA. Individuals, who partnered with members of the community, collected the majority of the research prior to the start of this project. The team analyzed the research and examined current global and local trends to craft three alternative scenarios for the city. Each scenario was comprised of social, economic, political and educational factors and the stories were told through various mediums.
project overview
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Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis PrototypeMindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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26
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
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27
Design Process
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
Research Analysis Synthesis Prototype
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
MindMapping
Brainstorming
AffinitizingObservation
Survey
Interview
Video
Photo
Audio
Matrixes Non-LinearThinking
Diverge-Converge
Secondary Research
raiRestaurants Review
Dalton
Dalton Golf Club
C a t c h t h e B u z z
Yo u r r e n d e z v o u s w i t h i n d i g e n o u s taste
S w i n g a w a y t o y o u r P G A d r e a m
Unweaving history
Creatives dwell here
Pockets of wealth
Flourishing future
MARCH 2021
twitter.com/visionofdalton
Photo : C y r i l L i c u sDesign : Ted Cheecharoen
Editor : Mitali Banerjee
Ads Designers : Kate Bordine, Kitipat(Ted) Cheecharoen, Krista Siniscarco, Tara Henderson and Yahara Rosario
Graphic Designer : Kitipat (Ted) Cheecharoen
Co-graphic Designer : Kate Bordine, Krista Siniscarco and Yahayra Rosario
Article Authors : Elizabeth Simak, Jennifer Jeng, Hannah Walsh, Kate Bordine and Mitali Banerjee
Coordinator : Yang Ji (Alex)
NPR News ProgramThis Daltonian Life
Television EpisodeMTVs Made
Cultural MagazineRail