portfolio of the creation of greek company ellitsa.com

Portfolio - Comenius EYE – Enterprising Young Europeans

Contents

Web site: http://eyecomenius.wordpress.com

Introduction .......................................................................................................................... 3 Chapter 1: Company creation and Design ....................................................................... 6 Chapter 1.1.: How do I start a company? .................................................................... 6 Chapter 1.2.: Design – (creation, innovation etc) ....................................................... 7

Step 1: Design and creation of business ................................................................... 7 Organizational Chart .................................................................................................. 8 Design of the product ................................................................................................. 9

IN REAL ............................................................................................................................ 9 Enterprising idea - Product ........................................................................................ 9 Name - Planning of enterprise ................................................................................. 12 First company visit ................................................................................................... 13

Chapter 2: Production planning ..................................................................................... 15 Chapter 3: Marketing Plan - Strategy ............................................................................. 29 Chapter 4: Advertising ..................................................................................................... 31 Chapter 5: Sales .................................................................................................................. 34 ANNEX I – TYRAS Company ......................................................................................... 40

General Lyceum of Kalampaka

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http://eyecomenius.wordpress.com/


Introduction

Περίληψη στα Ελληνικά

“Μέσα στην Ευρωπαϊκή Ένωση η επιχειρηματικότητα είναι κυρίαρχης σημασίας για

την μελλοντική ανάπτυξη και ολοκλήρωση των χωρών μελών της. Με τη βοήθεια της

εργασίας μας (EYE - Enterprising Young Europeans) μαθητές ηλικίας 14-16

συνεργάστηκαν για να δημιουργήσουν τις δικές τους διεθνείς εταιρίες και εργάστηκαν

μαζί με ευρωπαίους συμμαθητές τους για να μάθουν, να μοιραστούν και να

δημιουργήσουν καινοτόμες επιχειρήσεις μέσα σε ένα ευρωπαϊκό πλαίσιο.

Η εργασία μας εστίασε στη διαδικασία μέσα από την οποία κάθε σχολείο

δημιούργησε τη δική του επιχείρηση, το δικό του προϊόν και το πούλησε σε μία διεθνή

έκθεση. Το προϊόν προήλθε από το μυαλό τον συμμετεχόντων μαθητών και είναι

σύμφωνο με τις αρχές του σεβασμού του περιβάλλοντος και της τοπικής πολιτιστικής

παράδοσης. Οι αρχές αυτές γίνονται ακόμη πιο σημαντικές στη δημιουργία των

προϊόντων, αφού οι μαθητές βάζοντας σε αυτά το τοπικό παραδοσιακό στοιχείο και

πουλώντας τα στις χώρες των εταίρων συνέβαλλαν στον σχηματισμό ενός

ποικιλόμορφου ευρωπαϊκού περιβάλλοντος.

Μία τοπική επιχείρηση ήταν ο βοηθός κάθε σχολείου στην προσπάθεια του. Κατά τη

διάρκεια των ανταλλαγών πραγματοποιήθηκαν επισκέψεις σε εταιρίες και σεμινάρια με

σκοπό να διευκολυνθεί το έργο δημιουργίας της επιχείρησης και του προϊόντος. Επίσης οι

μαθητές δημιούργησαν ένα χαρτοφυλάκιο (portfolio) με πέντε μέρη, το καθένα από τα

οποία περιγράφει τα στάδια ανάπτυξης της επιχείρησης και του προϊόντος. Όλα αυτά τα

στάδια ήταν ενσωματωμένα στο πρόγραμμα μαθημάτων του σχολείου. Δια μέσου αυτής

της διαδικασίας οι μαθητές έμαθαν όλα τα θέματα που αφορούν την ανάπτυξη μιας

επιχείρησης και ταυτόχρονα είχαν την ευκαιρία να εργαστούν σε ένα ευρωπαϊκό

περιβάλλον.”

This portfolio was prepared under the program “Comenius EYE - Enterprising Young

Europeans”. The Comenius program aims to improve the quality of school education and

strengthen the European dimension, particularly by encouraging transnational

cooperation between schools and helping to improve the career development of


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employees who are directly involved in school education, as and the promotion of

language learning and cross-cultural awareness.

The purpose of this program was to give our students the opportunity to learn how

to operate at European level with their peers, young Europeans from Lithuania,

Germany, Denmark and Finland. In the European Union, the creation of European

business relationships is paramount to future development and integration of Member

States. Through the program, it was possible for students aged 14-17 to work together

to develop their own business idea and work with other students of European Union

countries. That way they exchanged views, learnt new attitudes and different cultures.

The project aimed at each school to create a virtual company and this company

product / service was presented at an international exposition in Germany. Product came

from the "minds" of students involved in the project with reference to environmental

awareness and cultural appreciation. These are important aspects for the production of

the product. Students presented their products to foreign countries by incorporating local

culture into them offering a piece on European diversity. During the program students

visited companies to get help in the development of enterprises and their products.

This portfolio was written by the students of the program. Through this project

students learnt about all aspects of entrepreneurship and had the opportunity to work in

an international European environment.


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Working group of teachers: Working group of students:• Stavrakis Dimosthenis (headmaster)

• Kalkani Mina

• Derekenaris Gregory

• Ardaniotis Christos

• Hliopouloy Panagiota

• Arseniou Eua

• Gougoulaki Katerina

• Karakosta Evelyna

• Paschalis Karkalakis

• Katsigiannis Fotis

• Katsiouli Nasia

• Xristina Mesiari

• Mouzakiari Anna-Mary

• Badanika Katerina

• Papageorgiou Eliza

• Tampoura Eleni

• Foufikos Baggelis

• Rantos Tolis

• Pappas Kostas

• Papadopoulos Dimitris

• Xanthis Bill

Working group


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This work is divided into five sections corresponding to the specific topic of the

meeting being held in each country. Each chapter also gives a theoretical approach to

this issue and then presents references to specific activities carried out by working

group.

In particular:

Dates of student

exchanges

Chapter of the portfolio

27/02/2012 - 02/03/2012,

First visit to Finland

Title : Chapter 1: Company creation and Design

Chapter 1.1.: How do I start a company?

Chapter 1.2.: Design – (creation, innovation etc) 23/04/2012 – 27/04/2012,

Second visit to Denmark

Title: Chapter 2. Production planning

17/9/2012 – 21/9/2012,

Third visit to Lithuania

Title: Chapter 3: Marketing

28/1/2013 – 1/2/2013,

Fourth visit to Greece

Title: Chapter 4: Advertising

8/4/2013 – 12/4/2013,

Final visit to Germany

Title: Chapter 5: Presentation and sales

Chapter 1: Company creation and Design

Chapter 1.1.: How do I start a company?

The idea / innovation is the main target for a modern business, the business process

starts with the identification and evaluation of an idea, the business idea which leads to

the development of one or more products or services.

The decision of an individual to undertake a business activity arises from the

observation of the lack of a product on the market.

Creative techniques based on creativity and imagination (eg brainstorming) and

analytical techniques based on analytical skills of the individual (eg study conditions of

purchase) are commonly used for capturing business concepts.


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The company is a basic economic unit because it produces goods and services with

the help of inputs (capital, labor etc).

The businesses categorized according to the following criteria:

1. The ownership. According to this:

a) public enterprises, whose owner is the state,

b) private, the owner of which is private and

c) joint ventures in which a proportion of state-owned and the rest to

individuals.

2. Their legal status, according to this they are divided into individual and

corporate enterprises.

3. The main field of activity:

a) primary production sector

b) secondary production sector or manufacturing companies and

c) tertiary production sector, where are all the companies that provide services

(banking, healthcare, insurance, etc.).

4. The scope of their activities, so distinguished national companies which operate in

the country of their residence, and multinational companies which expand their

operations in other countries.

5. The size when divided into:

a) small, employing fewer than 50 people

b) medium, employing 50 people up to 249 and

c) major, employing more than 250 people.

Chapter 1.2.: Design – (creation, innovation etc) Having decided about the business idea, the product or service and the type of

business, it is necessary for someone to follow the steps below in order to set up a

company:

Step 1: Design and creation of businessForm of business


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If the original idea for the business exists, company management and business

departments should be designed.

Management of the company

The company's management is the most important part of the business. It is

essential for having an effective and functional decision-making process in order to

accomplish the proper operation and viability of the company.

Management is a set of activities that focus on company's resources (human,

financial, material and information) in order to achieve organizational goals in an

efficient and effective manner. These activities include goal setting and planning,

communication, organization, management, control and supervision.

Also include managing and motivating people, effective negotiation with buyers,

suppliers and sponsors, identification, prevention and problem solving, research and

immediate and long-term decisions. Finally, the administration requires identifying and

defining job duties and efficient assignment of responsibilities.

Organizational ChartThe company’s organizational chart is refered to the organization of the company

into departments and the formation of the hierarchical pyramid. An indication of the

organizational chart may take the following form:


GENERAL MANAGEMENT

PRODUCTION DEPARTMENT MARKETING DEPARTMENT ECONOMIC DEPARTMENT STAFF DEPARTMENT

PRODUCTION

QUALITY

SALES

ADVERTISING

DEPARTMENT OF PAYROLL

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Design of the productAt this stage we have the initial design of the product that is the form / shape of the

material to be used, the necessary expertise required (innovation) and everything else

necessary.

IN REALThe idea constitutes the core of modern enterprising activity; the enterprising

process begins with the determination and the evaluation of an idea, the enterprising

idea.

During the first meeting, on

Saturday 22 October 2011, the work

team of the program realized the frame and the main concepts of the project.

In this meeting the work team was informed about the program Comenius, about

the aim of “Enterprising Young Europeans” project. Also we had an initial discussion on

the basic steps that we had to follow and the basic characteristics of our product or

service.

………. and our adventure in the world of business dexterity starts ………

Enterprising idea - ProductOur first priority was to choose a product which would have the following

characteristics:

Recycling Product


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Local Product

Meteora

Kalampaka

Pioneering Product

Innovative

Simple

Taking into account the way of how we will implement our enterprising idea, we

tried to apply the technique of brainstorming so as to choose the company’s product. In

the beginning, we put the above limits/key words describing the characteristics our

product we would like to have. Then we tried to think and write on the black board the

first words which came into our mind. After an hour we understood that the things

weren’t as easy as we had thought. The original suggestions were:

Package for food

Cheese

Olive

Olive Paste

Candles

Holy Pictures

Fridge Magnets

Tourist Guide

Greek Marsh - mallow with

fruits

Umbrella

Flying Killer

Traditional Pastries


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The idea that we had to choose one of the above

products wasn’t really exciting so we went to our

homes being confused. The next time we met,

things were different. That time we realized that

enterprise is something more serious than we had

thought and we should think in a more mature

way without losing our imagination and the

freshness of our age. In this meeting our ideas about the company’s

product were much better and more attractive. In particularly we

proposed the following products:

Gems from recycling products

Products made of recycling cardboard

Bags from recycling products

Cups for coffee with peculiar design

Olive Pasta in small jars with tag from recycling paper

Traditional Pastries

From the above products we chose two of them:

Gems from recycling products

Olive Pasta in small jars with tag from recycling paper

Then we separated in two groups and every group took one of the products to

analyze it.

After a couple of days we got together again to present to each other the

information we had collected for our products. The group that chose gems presented the

basic steps considering the construction of a ring (raw materials, the procedure of

creating and the presentation of the final product).

The second team presented the olive pasta, how it can be produced, the recipes,

the appearance of the little jars, the way that paper can be recycled and presented.

Following, we got into the procedure of choosing the product which could be

produced by our company. The procedure was simple, taking into consideration a very

good picture of both products, we chose olive pasta. The olive pasta had almost all the

characteristics we wanted our product to have. The procedure of the production filled us


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?!


with enthusiasm because it seemed to us as a productive line of remarkable steps, like

the research on new materials, the process, the formation and the final appearance. In

addition, the procedure of recycling the paper that would be placed on the small jar

seemed to be very interesting.

Name - Planning of enterprise

Having now the product it was very easy for us to

choose also the name of our enterprise. The idea for the

name of our enterprise was to connect it with the product

and after a small effort and with the attendance of all

students we found the following name:

The company was named Elitsa.com, name which emanates from words below:

El =Ellas

Elitsa= Olive

com= Virtual

com = Comenius

The type of company was selected to be Societe Anonyme because it is a flexible

form of company and an initial capital necessary for raw materials can be received by

selling shares. The company will have the following organization:


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First company visit From the classroom theory into practice

The first opportunity for consolidation with the

above process was given to the group by visiting the

dairy industry TYRAS S.A. (Information about the

company attached in annex). This visit took place on

Monday 30 January 2012.

On Monday, 30 January our team visited the

company TYRAS S.A. in Trikala, a factory mainly producing cheese, milk and yoghurt.

We decided to visit it, to understand how this successful company was set up and which

was the idea that inspired the founders of this company. We went there by bus and,

although the trip was short, we were having fun with each other, discussing and

generally, we were all very happy about this excursion! When we reached our

destination, a woman, who was responsible for research and development issues

welcomed us and led us to a big room, where we were shown a Presentation, describing General Lyceum of Kalampaka

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the history of the company, how it works and specifically how the main enterprising idea

is converted into a large, national and successful group of companies. We were very

raring after this presentation ended and we left the factory, feeling that we know a lot of

new things, which could help us making our company! It was a wonderful experience!

What we did there??

There we were informed about a lot of things. Mr. Athanasoulas told us that with

vision and love for the work someone success. He informed us about the history of

TYRAS, the excellent facilities, and the methods they use to become always better. He

continued: The quality of the product is very important!! At last he said about the

environmental policy that follows the company. TYRAS has a lot of licenses which show

the eco- friendly methods that they use.

What we learn there??

After the visit there, we realized how difficult is to create a company from the

beginning. However, If someone has desire and love for his work he will success. Piece,

harmony and the feeling of “love” among the staff of a company is very important. The

president must also help and listen to everyone. He has to take care of his staff and the

company.


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Chapter 2: Production planning

It is necessary for someone to take many important decisions in order to design his

production system. One of these is about the transformation process of raw materials -

inputs - into useful outputs. It is a strategic decision that has long-term impact on

business and largely determines other aspects of the business. Specifies the required

materials (type, quality, technical specifications), the basic forms - shapes, methods of

assembly of all the components, etc. The purpose of this planning phase is the

production of attractive goods with competitive prices.

The production planning takes place in Production department from the Production

Manager who is responsible for coordinating and implementing the production to

produce a high quality product at the lowest possible cost. He is responsible for planning

and control of the production processes.

Important for the production planning is to consider the following items:

What are the raw materials needed to produce the product?

What are the needs in human resources?

Which will be the processing phase converting raw materials to the final

product?

How will the product package be?

How will the distribution of the product be organized?


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Objectives Keywords ActivitiesThe Students should:

-learn how to do the production

planning.

-learn what raw materials are needed.

-learn what a production line is.

-learn about the combined production

phases for processing and finalizing the

product.

-learn how to organize the distribution

of the product.

-production planning

-labor

-production line

-processing of materials

Students

have to plan

and create all

phases of the

production

process.

In practice ……..


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After the business idea and the company creation, our workgroup had to plan the

production of our product that would be the olive paste in jars with a label from recycled

paper.

The production process can be divided into the following phases:

First step Second step Third step Fourth

step


material processing

packingmaterials distribution of

products

Inflow of raw materials, production

factors

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Olives, olive oil, balsamic, salt, garlic, parsley, rosemary, thyme, oregano, pepper, labor, jar

According to the recipe: we remove the stones from olives and the seeds from the red peppers. Then we put all the ingredients in the multi and we blend them. Finally we put the olive paste in a jar and we add olive oil on the top as preservative, preventing air from coming into contact with the past and destroying it.Be careful: The jars that are to be used must also be completely clean and dry. Use extra virgin olive oil and cover the food completely. You must never, however, fill the jar right up to the top.

Jar, recycled paper, Olive paste, Olive Oil

Local level: Distribution Center = school, consumers = teachers, parents.International level: International fair in Germany (Comenius)

Recycling paper: First we put the paper we have collected from our school’s bins in water for four days. The second day we add bleach to the non-chloride mixture. The fourth day we put the mixture into a blender and mix well and then we spread on a table to dry. And the paper is ready for processing.


Detailed:

The working group first of all tried to create a standard (prototype) of

the product to calculate the production steps and to estimate the unit and

total cost of the product.

In the first stage our team had to organize the

manufacturing site and the production of the prototype.

So we decided that the most appropriate place was the

school physics laboratory. After this we had to seek and

capture all the materials we needed to produce the

product. Our production plan can be analyzed using the

following data:

Raw materials for the production of olive paste

according to the recipe,

Package materials,

The labor required at each stage of production,

How to distribute the product.


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FirstStep


According to the recipe, it requires the following materials for three jars of 135gr:

Ingredients1 cup of olives kalamon (206 gr), without stones 157 gr4 tablespoon olive oil, 40ml2 tablespoon balsamic vinegar4 red peppers in salt1 clove of garlic1 tablespoon of parsley in small pieces1 tablespoon of fresh rosemary1 tablespoon of fresh thyme1/2 of small branch of oreganoground pepper


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The cost required to produce the paste is:

Ingredients Quantity Cost1 cup of olives kalamon (206 gr), without

stones 157 gr 157 0,554 tablespoon olive oil, 40ml 40 0,142 tablespoon balsamic vinegar 20 0,154 red peppers in salt 186 1,231 clove of garlic 0,011 tablespoon of parsley in small pieces 0,031 tablespoon of fresh rosemary 0,011 tablespoon of fresh thyme 0,021/2 of small branch of oregano 0,02ground pepper 0,03 about 400gr 2,19 €

cost for 3 jars of 135gr and for the labels 3x0,5 1,50 €

Total cost for 3 jars of olive paste 3,69 €

Total cost for 1 jar of olive paste 1,23 €

And so the estimated overall cost analysis is the following:

ESTIMATED SALES (income)

PRODUCTSMEASUREMENT

UNITQUANTITY UNIT PRICE TWO YEARS SALES

1st YEAR 2nd YEAR

Jar olive paste (1st YEAR) 1 unit 80 3,50 € 280€

Jar olive paste (2nd YEAR) 1 unit 150 3,50 € 525,00 €

total

805,00 €

ESTIMATED COST

PRODUCT

QUANTITYUNIT COST ANNUAL COST OF PRODUCTS

RAW

MAT.LABOR

OTHER

COSTTOTAL RAW MAT. LABOR

OTHER

COSTTOTAL


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1 2 3 4 5=2+3+4 6=1*2 7=1*3 8=1*4 9=6+7+8

(1st YEAR) 80 1,23 € 1 € 0,27 € 2,5 € 98,4 € 80 € 21,6 € 200(2nd YEAR) 150 1,23 € 1 € 0,27 € 2,5 € 184,5 € 150 € 40,5 € 375

ACCOUNTS TWO YEARS RESULT1st year 2nd year

SALES 280,00 € 525,00 € minus : Cost of sold products 200 € 375 € PROFIT 80 € 150 € minus : administrative costs 0,00 € 0,00 €distribution costs 0,00 € 0,00 €

TOTAL RESULTS (profit) 230 €


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In the second part of the production planning we were interested in the creation of

the olive paste which is the main part of our product. In the laboratory we created all

necessary conditions for the production process which are described in the following

photos.

First we need to clean all the raw materials carefully,

Then we cut the materials on the size we wanted,


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SecondStep


We put everything in a blender with the other ingredients,

mix them all together ……

………………………..and the olive paste is ready!……..


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And the other process in this step is to create the label from recycled paper.

First we put the paper we have collected from our school’s bins into water for four

days. The second day we add non-chloride bleach to the mixture. On the fourth day we

put the mixture into a blender and mix it well, then we spread it on a table to dry. And

the paper is ready for processing and taking the thickness and shape we want.


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The third step of our production is the packaging of the product and the final

preparation for distribution to consumers.

The paste will be packaged in small glass jars with a (recycled paper) label with

the brand of our company. Samples from several jars presented in the following photos.

The criteria for choosing the right size and design are: about 100ml, transparent glass,

with a cap that can be closed tightly. The preferred shape is round or polygon.


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Third Step


And the label may be one of them


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FourthStep


In this step we are interested to determine how to distribute our product (this will

be the theme of the next chapter of this report). The distribution of our product is

divided in 2 categories, the local and the international. At the local level we will promote

our products mainly to parents of our school’s pupils and teachers. At the international

level we would like to promote our product to the partners of this program at the final

fair in Germany.


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Chapter 3: Marketing Plan - Strategy

…after planning the product, it’s time to organize and create the marketing strategy

for our company…

• The main idea of the marketing plan is to launch our product to the Market and

the consumer.

• For this, we need to consider the 4P theory.

Marketing Plan: Product

• The benefit for the customer from buying our product should be considered

first.

• And detailed research in this area is important.

Marketing Plan: Price

• If we set the price too high, we might face a stronger resistance from the

market in buying the product.

• If we set the price too low, we might create a negative low-quality image

for the product.

• Our product will cost about 3,50 € .

Marketing Plan: Place

• The word place indicates where our product should be sold so that

customers can easily purchase it.

Marketing Plan: Promotion


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Some ideas for promoting our product in real market:

• Cater for hotels

• Create an appealing logo

• Inform customers about alternative ways of using olive past

• Make a food related celebrity the central face of our campaign

• Sponsor cooking/food TV shows

• Organize cooking competitions

• Participate in bazaars and other community

festivals

• Promote through Facebook ,Twitter etc.

• Advertise on TV, internet and in press

• Promote in supermarkets

• Make offers including handy freebies with

purchase

• Cooperate with other established, successful brands


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Chapter 4: Advertising

………..After the creation of our business, the planning of our products and the

marketing strategy, now it’s time for advertisement…….

A successful route of a product depends on the way of advertisement and

promotion.

A good advertisement has to answer 4 questions:

1. What’s the main aim of our advertisement?

2. What is the target group?

3. What does our product promise the consumer?

4. What makes our product unique?

In particular…

• The guide that the most people follow for the planning of an advertisement is

usually A.I.D.A

o Attention

o Interest

o Desire

o Action


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AIDA : More about Attention

In the first step what we should do, is to attract

consumer’s attention. With the first word, with the first

glance the advertisement should attract customer’s

interest.

AIDA : More about Interest

In the second step we have to attract costumer’s interest. So the message should be

smart, interesting and attractive.

Some things in life are priceless…

AIDA : More about Desire

In the third step we start to explain the content of the message which has to be

something specific and useful for the customer. In this way we will turn the interest

into…. Desire!

…From the valuable olive we created for you a new healthy and high-

quality product … our olive paste!


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AIDA : More about Action

The customer will make his comparisons operating consciously or subconsciously

developing a desire for the product or the services which are advertisement suggests!

How intense or vital is this desire and how response to real need, it will be

depended from fourth critical step which will be, action.

The customers should be informed about the benefits, the advantages and the price

of the product.

….Made with love from selected olives and raw materials, rich in minerals,

monounsaturated fats and antioxidant substances is to enrich your breakfast,

lunch and every moment of your day.

Find it at selected stores in the most competitive market price….


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Chapter 5: Sales

Purpose of sales management is the development of those activities designed to

attract and persuade consumers to buy the company's products. In this way the value of

the product or service is converted into money. This flows into the business, improving

its financial position and eventually reused from it in various activities.

The product reaches consumers directly or indirectly. Direct selling is that under

which the consumer purchases the product directly from the producer. Indirect sale is

one made with the help of intermediaries such as wholesalers, retailers, dealers,

commission agents.

In any business there is a sales department which is responsible for planning and

organizing sales and coordinating the actions of sellers.

The sales of a business plan should be created, operated and developed in

cooperation with other parts of the business, like marketing, production, finance, etc.

For Elitsa.com this means that the main part of the sales strategy is developed in

our Marketing plan……

Here some actions of our sales activities:

Our flyer:


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Our poster:


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Our product:


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Selling our product in international fair in Germany


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ANNEX I – TYRAS Company

General Information

The Dairy Industry TYRAS S.A. with its long experience produces milk and cheese

products in its modern installations at the 5th km of the road Trikala – Pyli. Faithfull to

the tradition and with its seat in Trikala in Thessaly, the company invests in the

experience of its people and in the new technologies for its further development.

The detailed business planning in connection with the high proficiency, the

knowledge, the experience and the love and pleasure of all its personnel constitute today

the basic factors for the development of TYRAS. The production plant with its latest

technology is situated in a privately owned area of 151.000 m² and takes up a space of

37.000m². The company’s products are sold in bulk, standardized and in catering

packages offering a great variety that covers all the gastronomic needs and demands of

the clients. The continuous development of the company, the investments in manpower

and equipment, permits TYRAS to enrich the range of its products always offering

excellent products of unique tastes.

Vision & Goals

The knowledge and experience of the long presence together with the love and

pleasure for the milk and cheese sector led in 1986 the brothers Dimitris and Michalis

Sarantis and their father Stergios Sarantis to found the company TYRAS S.A. Since then,

following all the modern production methods, TYRAS plots a unique course in its sector,

by combining harmoniously the tradition, the flavor and the know-how. Deeply


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respecting the consumer, it continuously invests in new technologies but also in

manpower. The vision and goal of TYRAS today is the production and provision of a

great variety of milk and cheese products of excellent quality and taste. Its philosophy is

to always look ahead, to evolve and conquer continuously new goals, offering

continuously products of excellent quality and unique taste.

Installations

In a fully vertical production unit TYRAS produces today products that cover all the

categories of the milk and cheese products. Yogurt, white cheese, semi-hard cheese,

processed along with the products of whey.

The production plant is located in Trikala and aiming to increase the satisfaction

grade of its customers attends to the continuous improvement of the methods it uses

investing in modern equipment.

Quality policy

TYRAS applies complete control systems for its products from the first years of its

foundation which are continuously upgraded. All its products observe all the quality

specifications provided by the Greek food and drink code and the European legislations

in force. It possesses a certified laboratory of self control and analyses from the Ministry

of Agriculture, while it applies the complete quality management system ELOT EN

9001:2008, which deals with the company’s activities from the collection of the raw

material and the distribution of the products in the market.

The quality of the TYRAS products extended very fast not only within the whole

country, but also abroad. Thus, a quality system has been applied and materialized

which satisfies the requirements of the English standard BRC (British Retail Consortium)

as well as the German standard IFS (International Food Standard). TYRAS feeling

strongly the responsibility of its position in the market of the food sector and by

continuing its efforts for the production of healthy and safe foods, advanced to the

development and application of a System of the Quality Management of Foods according

to the ELOT standard EN ISO 22000:2005

Environmental policy


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In addition to the continuous care for the production of quality and safe products

TYRAS establishes its view over the environmental issues. A System of Environmental

Management which applies to the calls of the EN ISO 14001:2004 certification has

already been implemented for all the company’s procedures. TYRAS not only operates in

an environmentally wise and considerate way by following current legislation but also

aims for constant improvement of its environmental performance. There is a constant

surveillance for new technological applications which aim at the reduction of waste water

in all plant procedures.

The company applies to the concept of Best Available Techniques (BAT) which is a

key principle in the IPPC Directive 96/61/EC by using environmentally “clean”

technologies for the waste water treatment procedures. TYRAS has made an innovative

investment for the environmental benefit and energy saving by establishing an anaerobic

waste water treatment system with the production of biogas and a unit for the drying

and incineration of the sludge that is being produced from the waste water treatment

plant which is a permanent solution for the sludge handling.

TYRAS contributes in the achievement of the National Goals for the maximum

exploitation of recycling by implementing systematic gathering, sorting and disposing of

the factory solid waste. This investment reveals not only the Corporate Social

Responsibility over environmental issues, but also the company’s contribution in the

conservation of planet’s natural resources through the exploitation of biomass as a

renewable energy source.


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We all want to say, that we are very happy for our participation in this

program and we would like to thank you all for the good co-operation we

had and the fascinating experien

ces we lived with you.


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portfolio of the creation of greek company ellitsa.com

Education