demand creation services - sample client portfolio (september 2013)

Sample

Client Portfolio

B2B market development focused on demand & lead generation

Telemarketing

Services

Database

Management

Services

Digital

Marketing

Services

Marketing

Consulting

Services

Need to drive more business, but don’t have the resources or time we can help.

http://www.demandcreation.com

• Appointment setting

• Lead generation

• Event recruitment

• Contact discovery

Telemarketing Services


• Data cleanse

• Data refresh

• Data management

• Remote database hosting

Database Management Services


Sun Microsystems of Canada Inc.,

Sun Learning Services

Customer Quarterly eNewsletter

• Creative strategy & objective setting

• Content development, creative design, copywriting & newsletter layout

• Electronic distribution & reporting

• Email Campaigns & Newsletters

• Electronic Advertising

• Corporate Webinars & Blogging

• Small Business Websites

Digital Marketing Services Email Campaigns

& Newsletters

iNet International

Website Redesign

• Look & feel to match target audience

• Layout & design

• Graphics selection & placement

• Content development


Sun Microsystems, Inc.,

Americas Sun Learning Services

Animated Customer Skyscraper Ads

for Website Placement


• Creative design & layout (GIF format)

Generic

Ad

Sony PSP

Promotion

5 Most

Requested

Giveaways

Promotion

Holiday USB

Disk Watch

Promotion

Apple

iPod nano

Promotions

Digital Marketing Services Electronic Advertising



Sun Learning Services, Worldwide

Sun-IDC Webcast (live & on-demand)

Animated Customer Banner Ad


• Creative design & layout (FLASH and GIF formats)

• Ad research, placement and statistical reporting

Domestic & International

Email Deployment

• Project management:

– List research & segmentation

– Costing analysis

– Liaison to 3rd-party supplier

– Deployment testing

– Statistical reporting

Domestic Telemarketing Follow-Up

Computerworld

Website

Certification Magazine

Website

Banner Ad Frames:

GIF Version

Digital Marketing Services Electronic Advertising



Storage Marketing

Storage Networking Tour

• English & French post card invitations: creative design, print production and distribution

• Telemarketing event recruitment

• Event/Trade Show Draw Tickets


Software Marketing

5-City Service Oriented Architecture (SOA) Road show

• Executive invitation content development

• Invitation creative strategy, design & layout

• Customized invitation printing & mailing


• Ongoing email follow-on program

• Event Logistics

• Business Partner Programs

• Marketing Collaterals

Event Logistics Marketing Consulting Services


Sun| Netscape Alliance,

iPlanet Customer/Partner

Hockey Tournament & Reception

• Invitation creative design

• Event management

• Photography & giveaways

Sun|Netscape Alliance,

iPlanet Partner Conference

• Invitation creative design



Software Marketing

Identity Management Seminar Road Show


Software Marketing

Identity Management Seminar Road Show

Event Logistics Marketing Consulting Services

• English & bilingual invitations: creative design, print production & distribution



• English & bilingual invitations: creative design, print production & distribution




US Army Armament Research, Development and Engineering Center

10’x10’ Tradeshow Booth

Cisco Systems Canada Co.,

Technical Symposium

(Multi-Track Event Management)

• Requirements definition

• Vendor selection

• Project management

Cisco Systems Canada Co.,

Cisco University for Resellers

(Multi-Track Event Management)

Marketing Consulting Services Event Logistics


Business Partner Programs Marketing Consulting Services


Sun Learning Services, Americas

69-Slide Reseller Presentation

• Content development & copywriting

• Graphics & slide layout

• Electronic distribution & hosting



Partner Co-Funding Program

• Program name development & logo design

• Guidelines & Introductory letter development & copywriting

• Ongoing program management

• Ongoing partner consulting


Marketing Collaterals –

Premiums & Giveaways



5 in 1 Tool Tradeshow Giveaway

Sun Microsystems of Canada Inc.

Embroidered Canvas Hand-Bag

Customer Giveaway



Custom T-Shirt Logo Design for

Customer Referral Program

(3 versions: US, Canada, & Latin America)


Sun Learning Services, Americas & Worldwide

Melton Leather Bomber Jacket (shown above)

Full Leather Bomber Jacket (not shown)

Marketing Consulting Services




Customer Promotion

• Promotional giveaway programs


• Promotion fulfillment



Customer Promotions


• Creative strategy, design & layout

• Printing production coordination

JavaOne 2005

JavaOne 2006

JavaOne 2007 and 2008


Promotions & Incentives Sun Microsystems of Canada Inc.,

Sun Learning Services

Customer Promotions



• Promotion fulfillment





Training Guides


• Creative strategy, design & layout Printing


Sales Literature & Packaging

Software

Storage

Java

Infrastructure Software

Solaris OS





StorageTek Top Gun Sales Academy:

Customer & Employee Datasheets

• Creative design, layout & printing


Software Marketing

Service Oriented Architecture (SOA) Direct Mailer

Exterior

Interior

Mailer in Translucent Envelope

Marketing Consulting Services Marketing Collaterals –


• Bilingual direct mail piece: creative design & layout, print production and distribution

• Telemarketing follow-up



Software Marketing

Healthcare Direct Mailer

• Direct mail piece: creative design & layout, print production, stuffing and mail distribution

• Healthcare Industry White Paper: copy writing and creative design & layout

• Sourcing of debossed leather clipboards/pad holders and silk screened pens

• Telemarketing follow-up

Branham Healthcare Industry White Paper (11-pages)

Assembled Healthcare Direct Mailer


Sun Learning Services, Worldwide

24” x 36” Training Center Poster







eHealth Annual Conference

• Bilingual 2-Sided invitation: creative design & layout, print production and distribution

• Conference show guide ad creative




JavaOne Event Invitations

• 2-Sided invitations: creative design & layout, and print production

JavaOne 2005

JavaOne 2006

JavaOne 2007 and 2008

Bilingual 2-Sided invitation

Conference show guide ad


Tradeshow & Event Support Materials


Unionville Milliken Soccer Club,

1999 Boys – White & Black Strikers

Teams Fund Raising Raffle Tickets

• 7.75” x 3.5” perforated tickets

• Creative design & layout, and printing


1999 Boys – Black Strikers

Team Sponsor Banner

• 10’ x 3’ color vinyl banner



Non-Profit & Community Service


Veritas Bible Institute,

Color Brochure

• 8.5” x 11” Tri-fold Color Brochure



1999 Boys – Black Strikers

Team Sponsor Awards

• Framed Color Sponsor Awards


2012 and 2013


Michael G. Rusheleau

Director, Client Services

Demand Creation Services Inc.

(905) 294-3850 Phone

(905) 294-3933 Fax

(416) 817-4033 Mobile

Email: [email protected]

Website: www.demandcreation.com

LinkedIn: ca.linkedin.com/in/mikerusheleau

Telemarketing

Services

Database

Management

Services

Digital

Marketing

Services

Marketing

Consulting

Services

Contact Information

Need to drive more business, but don’t have the resources or time we can help.


mailto:[email protected]


http://ca.linkedin.com/in/mikerusheleau

demand creation services - sample client portfolio (september 2013)

Business

microsystems of canada

customer referral program

gif formats ad research

cisco university

tool tradeshow giveaway

us army armament research

draw tickets

idc webcast