ABOUT06

08

14

20

22 SKETCHES

PHOTOGRAPHY

GRADUATION PROJECTThe Traveling Note Su

VISUAL WORKSWe Had Each Other in The Same Beer, Bro

New Year Dished: Thanks for a Rounded Year

Tattoo Girl

Eating Egg

06 | 07 ABOUT

Born in 1991, Taipei, Taiwan.Studied in the communication college of Chengchi University.Majored in Advertising.

I am a student major in advertising, though, want to study furthur in design field. This is because I am a visulize person, and I always have lots of ideas. I was taught that ideas came before design, and I found myself enjoyed all the moment when ideas were presented. Therefore, I have confidence that I will make good designs, and will always have passion during the hard work of designing.

As an advertising student, I am familiar with communication skills; as a musician, I’ve got lots of experience expressing myself without words. These are the nutrition of my learning of design. I want to work on designs that only take people mere seconds but they can capture the messages and feelings. Further, I want to find my own voice of visual language and look forward to the day that my works bring people inspirations.

Our graduation project was to carry out a marketing project as a group of five students in cooperation with an enterprise. As the leader and planner, I was in charge of setting up meetings and mapping out strategies. We chose “Traveling” as our topic, focusing on promoting Youth Hostel, and we cooperated with the Youth Hostel Association (YHA). Finally we presented our project as part of the graduation exhibition: experts in advertising and the general public were all invited to make comments and share our experience.

08 | 09 GRADUATION PROJECT

Main visual of exhibition/ 200 cm*250 cm

Wants but also afraids

to meet new friends.

Our target audience...

Affordable price

Features of hostel:

10 | 11 GRADUATION PROJECT

Design of Note Su/ 29.7 cm*21 cm

Need emotional value. Is under high presure therefore seeking for relief.

Convenience Meet new friends

Due to our research, students ranging from 18 to 24 years old are the most suitable subject to promotion of Youth Hostel. Therefore, we conducted a survey on this specific group of people, and found out that there is no connection emotionally between Youth Hostel and these people.

The lack of understanding might be the cause. Affordable price and opportunity to make new friends – these are the two advantages of choosing a Youth Hostel, but these students have doubt with the latter. They don’t understand what it is like to be in a hostel, and therefore cannot be sure whether they will like it or not. This is the problem that we want to solve.

We made a bold decision: to pass over a diary book, and let it travel everywhere. A character named “Note Su” was designed to personify the diary book. He was a traveler who felt the uncertainty and frightfulness of life, and through the communication with others along the journey he regained the power and found a purpose.

Promotion Site

VideoPass the Note

Postcards

Fanpage

The structure of the project

We distributed 100 diary books in Taiwan. Inside the diary book, we asked the current holder a few questions, and he or she could write freely and then pass over to another person. We tried to stimulate a similar situation of people talking with someone they don’t know, like that in a Youth Hostel. To increase the chance of retrieving the diary book, the coupon of Youth Hostel would be awarded to all the participants if the diary book was successfully sent back to us.

As for promotion of the activity, we established a Youtube channel to tell Note Su’s story. Facebook also helped us a lot with its Check-in function and Photo sharing, creating a snow ball effect. Meanwhile, we chose several universities in Taipei as promoting sites in order to make Youth Hostel and YHA known to these college students thoroughly.

A scene in the exhibition

12 | 13 GRADUATION PROJECT

The project was quite a success. We received some very positive comments, and many people were willing to choose Youth Hostel on their next travel because of this project. In the final Graduation Exhibition, we also won the first prize for the most popular.

Life is hard like the waves. However, it contains much more things just like the ocean. Most of time we gather and drink to release our emotions, no matter they are happy or sad. I found out that maybe we enjoy talking with friends rather than the alcohol. We gave each other some advices, a hug, a smile, and then the big presure simply become easier. This is the reason I only use the colour of beer to represent the warmth of friendship and make the artists face stand out. I put it on the gray scale ocean because we still need to struggle through life but it wouldn’t be too serious if we had each other.

Front side/ 12.6 cm*12.6 cm

Back side/ 12.6 cm*12.6 cm

During the Chinese New Year people prepare special dishes to wish good lucks for the next year and to thank for the past rounded year. In Chinese, the word ”Crab” read as the same as ”Thank.” Therefore, I use the crab presented by Noodle Knight as the main visual, wishing our clients had overcame the obstacles and have a rounded and peaceful year.

Front side/ 15 cm*10 cm Back side/ 15 cm*10 cm

Tatoo is facinating to me. It is a strong expression of interior feeling. “What will it be if I fell in love with such person?” With this in mind I created this picture. And I felt I was attracted by this girl.

I like to put eyes on things, which make them came alive. When I was making this picture I thought that if the egg woke up when it was falling to death, it must be very scared. Though, eating egg is just one of the daily life of human.

20 | 21 PHOTOGRAPHY

An old man in church/ 15.2 cm*10.1 cm

A paint and the lovers/ 15.2 cm*10.1 cm

Pipes on the roof top/ 15.2 cm*10.1 cm

A scene at tokyo subway/ 15.2 cm*10.1 cm