portfolio - kristin jensen
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Select news aricles, press releases and client work.TRANSCRIPT
Kristin S. Jensen Portfolio 2013
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NEWS ARTICLES ............................................................................................................................................................... 3
ARTICLES WRITTEN FOR THE IRA A. FULTON COLLEGE OF ENGINEERING AND TECHNOLOGY ................................................................................................................................................ 4
ARTICLES WRITTEN FOR THE DAILY UNIVERSE NEWSPAPER ..................................................... 6
CLIENT WORK ................................................................................................................................................................... 8
HABITAT FOR HUMANITY .......................................................................................................................... 9
DONOR LETTER ............................................................................................................................................................................. 9
RADIO PSAS .................................................................................................................................................................................... 10
PRESS RELEASE ............................................................................................................................................................................ 12
AMERICAN MOTHERS, INC. ...................................................................................................................... 14
MAKOVSKY & CO. INTERNSHIP MATERIALS ............................................................................................ 15
BB&T CO. CAMPAIGN PROJECT ............................................................................................................. 16
PRISM PR TOOLKIT FOR THE CENTER FOR ARTS EDUCATION ............................................... 18
IRA A. FULTON COLLEGE OF ENGINEERING AND TECHNOLOGY .................................... 20
SOCIAL MEDIA ............................................................................................................................................... 21
FACEBOOK ...................................................................................................................................................................................... 21
EVENT MATERIALS ....................................................................................................................................... 22
STUDENT INNOVATOR OF THE YEAR COMPETITION ..................................................................................... 22
ACET CONFERENCE ................................................................................................................................................................ 24
OTHER PROJECTS ......................................................................................................................................... 28
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News Articles
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Articles written for the Ira A. Fulton College of Engineering and Technology
An insider's view from Mission Control: Ira A. Fulton College hosts member of Mars Rover team
Date: August 31, 2012
Engineers Todd Barber, second right, and Raymond Baker, right, work inside the Spaceflight Operations Facility for NASA. All eyes are on the Red Planet this month. The recently landed Mars rover, Curiosity, has provided academics and amateurs alike with exciting videos and high-resolution color photos of Mars’s surface. Todd Barber, one of the chief contributors to the Curiosity mission, shared his enthusiasm with the Ira A. Fulton College of Engineering and Technology at a special lecture on Thursday.
“This is one bad wicked rover,” Barber said. “This is not your dad’s Oldsmobile.” Barber is the senior propulsion engineer for the Curiosity mission. He “cut his teeth” on two previous Mars rovers – Spirit and Opportunity – and is also renowned for his work on the Cassini and Galileo probes. Barber shared with faculty and students the advances in technology that Curiosity represents, as well as the reasons behind another return to Mars. “We are looking for the building blocks of life,” Barber said. Curiosity is certainly well equipped to find and analyze those building blocks. The rover, roughly the size of a Hummer, contains a robotic hand, multiple drills, ovens, a spectrometer,
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17 cameras and the famed ChemCam, which can vaporize rock at a distance of 30 feet using an infrared laser. The plethora of scientific tools on board explains Curiosity’s second title, the “Mars Science Laboratory.” When compared to Curiosity’s golf cart-sized predecessors, this off-roading, rock-climbing machine is nothing less than awe-inspiring. “It’s amazing that you can go that far from our own planet and do those things,” said Joseph Blanch, a mechanical engineering student who attended the lecture. Though much of Barber’s presentation focused on the technical aspects of the Curiosity mission, he added a bit of color by sharing humorous stories from mission control and a few of his favorite Web comics. “Curiosity killed the cat,” Barber read aloud, showing a Photoshopped image of Curiosity vaporizing a housecat with its high-powered ChemCam. “I found this on the Internet and couldn’t resist putting it in.” One of the main challenges in any Mars mission lies in landing the rover gently on the planet’s surface. The spacecraft passes through what NASA calls the “seven minutes of terror” as it enters Mars’s atmosphere, where it must slow from a speed of 13,000 MPH to zero MPH in a matter of minutes. The Curiosity mission has the most elaborate and effective landing procedure of any Mars mission thus far. After flying in a carefully controlled switchback pattern, the craft shed its outer shell, released a parachute, and used rocket jets to slow its descent. The rover itself was then lowered to the planet’s surface on cables via a “sky crane” which then detached and crashed a safe distance away. “Like lowering a baby into a crib,” Barber said. “What could possibly go wrong?” The Ira A. Fulton College has a special interest in Mars rovers. Students from the college compete annually in the University Rover Challenge in Hanksville, Utah. This year, the BYU team secured second place out of 10 university teams. Students at Thursday’s lecture expressed their excitement to hear from an actual member of the Curiosity mission. “The lecture was fantastic. I have been following Curiosity for a long time, counting down the days until landing,” said Garrett Aida. Aida is a mechanical engineering student in the college. Like Barber, he has a special interest in the field of propulsion. Curiosity’s nuclear battery can theoretically remain functional for more than a decade, which means students at the college have lots of data to look forward to in the future. In the meantime, NASA is having a little fun by transmitting sound bites (including will.i.am’s “Reach for the Stars”) to Mars and back – a first in history. --Written by: Kristin Jensen
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Articles written for the Daily Universe newspaper Bijou Market to sell handmade wares By Kristin Jensen - Thu, 11/05/2009 - 22:13
A vacant lot will be transformed into a bazaar this weekend as vendors fill the space with bright colors and funky patterns. Local artists will be selling everything from clothes to kitchen utensils.
Bijou Market, an event being held Saturday at 501 N. 900 East in Provo, will involve 50 vendors selling their wares from 10 a.m. until 4 p.m.
“There will be a lot of great stuff, and all handmade,” said Emily Frame, one of the founders and coordinators of the market. “Clothes for men, women and children, shoes, home decor, kitchen items, purses, lots of jewelry, even beach cruiser bikes.”
Frame, a local resident, will have her own booth set up at the market as well as coordinating the other vendors. She and another local artist, Raschelle Johansson, make artistic headbands for their company, Motley Handmade.
Johansson, who also co-founded the Bijou Market, said the wares found this Saturday aren’t your typical “mommy craft” that is so prevalent in Utah Valley.
“We try to make sure we pick vendors who sell things that are more original,” Johansson said, “You know, not something you’re going to find at Relief Society.”
Johansson said the items for sale were mostly tailored toward what creative students would be interested in.
“It’s more urban and young, really unique, so people could feel like it’s stuff that’s more one-of-a-kind for them,” she said. “We wanted things that were more outside the box, so we chose vendors that we felt took their work to the next level.”
Bijou Market began with just one company — Motley Handmade. Frame and Johansson got the idea when they began having parties to sell their merchandise. In doing so, they found a lot of other local vendors who had impressive crafts but no place to sell them. The first Bijou Market event only had 15 vendors. Now, with a new location on 9th East and 50 sellers involved,
Frame and Johansson are both expecting this year’s turnout to be significantly larger. Bijou Market will be held in the empty building across from Gold’s Gym, next to Stan’s Diner.
http://universe.byu.edu/node/3862
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Professors discuss not-so-creepy Poe By Kristin Jensen - Tue, 10/13/2009 - 22:16
It wasn’t just the raven who quoth profound wisdom. This year marks the 200th anniversary of the birth of Edgar Allan Poe, and the American Studies Student Association is celebrating by exposing the “tell-tale” truths about Poe’s life in the hope that common myths and misunderstandings about him will exist … never more.
The lecture will be held Thursday at 11 a.m. in the first floor HBLL auditorium, and will be followed by a discussion with a panel of Poe experts — Edward Cutler, Dennis Perry and Scott Miller.
According to the panelists, Poe had an enormous influence on scientific discoveries, popular culture and modern literature.
“Poe is credited with having pioneered modern physics,” said Cutler, chairman of the English Department. “His piece, ‘Eureka,’ is widely recognized as having anticipated the Big Bang theory.”
Cutler also said the image we have of Poe — the creepy, stereotypical alcoholic — could be completely false.
“It’s obvious that Poe led a hard life,” Cutler said, “but many of the stories about him that came out after his death may have been exaggerated tales from his jealous biographer.”
Poe also greatly impacted the realm of literature, for reasons other than the obvious.
“Poe invented the original detective story,” Cutler said. “His character, Dupin, is a kind of proto-Sherlock Holmes. His detective trilogy, ‘The Murders in the Rue Morgue,’ is widely credited as being the first ever detective story.”
Cutler, along with Perry, recently attended an international Poe conference, where Poe’s influence and legacy were discussed.
“One interesting thing,” said Perry, also a professor in the English Department, “is that the creators of the Batman series of comic books were greatly influenced by Poe, and that comes across in some of the Batman mythology.”
In Thursday’s lecture, Perry will discuss Poe’s influence on popular culture. He said there have been more than 100 films in 13 different countries based on Poe’s works, as well as numerous comic books and novels.
“‘The Shining,’ by Stephen King, is also heavily influenced by Poe,” Perry said.
Cutler’s area of interest focuses more on Poe’s enormous impact throughout Europe, particularly France, and the third Panelist, Scott Miller from the Asian and Near Eastern Languages department, will talk about Poe’s influence on Japan.
“It’s interesting to see Poe’s international influence,” Cutler said. “I think he is more appreciated in Europe than he is here. Here we just have a sort of junior high interest in Poe. This 200th birthday celebration is more a chance for people to learn who Poe really was.”
The lecture is open to everyone, and students are encouraged to read one of Poe’s short stories, “The Black Cat,” ahead of time in order to better participate in the discussions.
http://universe.byu.edu/node/2975
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Client Work
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Habitat for Humanity
Donor Letter 340 S Orem Blvd. Orem, UT 84058
801-344-8527
[Today’s Date] Contact Name Title Company name Mailing address City, state and zip Dear Mr./Ms. [INSERT NAME], At Habitat for Humanity, we are in the business of changing lives. Our goal is to eliminate poverty and homelessness in Utah County, and I’d like to invite you to become our partner in this goal. By donating to Habitat for Humanity of Utah County, you can help provide a home to a struggling family. Poverty is a cruel cycle that is difficult to break without help. At Habitat for Humanity, we believe that helping individuals become homeowners helps them succeed in every other aspect of their lives. We give families a hand up, not a handout, to help them achieve their potential. Your donation buys so much more than hammers and nails. It buys a sturdy, secure place for a family to call home. It buys a happier, healthier lifestyle. I have seen parents walk into their new Habitat home in wonder, hardly able to believe that it belongs to them. Habitat for Humanity helps families move out of crowded, unsanitary and unsafe living conditions into clean, new homes. It is very rewarding to see how our organization can make such a difference in these people’s lives. Habitat for Humanity has a long tradition of working with local businesses to achieve great things. I truly believe that by working together to give assistance to those in need, we improve the entire community. I hope you will join us. Sincerely yours, [SIGNATURE] Kena Matthews Executive Director Habitat for Humanity of Utah County
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Radio PSAs 30 SECONDS
FEEL LIKE RUNNING A 5K BUT DONʼT WANT SNOW IN YOUR SHOES? SIGN
UP FOR HABITAT FOR HUMANITYʼS “NO SNOW INDOOR 5K” TO HELP OUT
A GOOD CAUSE WHILE KEEPING YOUR SOCKS DRY. THE RACE WILL BE
SATURDAY, FEBRUARY 27TH AT 9 A.M. -- REGISTRATION IS 10 DOLLARS
IN ADVANCE OR 15 DOLLARS THE DAY OF THE RACE, AND IT INCLUDES A
FREE T-SHIRT AND A PANCAKE BREAKFAST. ALL PROCEEDS GO TO
HABITAT FOR HUMANITY. TO REGISTER, OR TO FIND OUT MORE
INFORMATION, VISIT HABITAT-U-C--DOT--COM.
60 SECONDS
THIS PRESIDENTʼS DAY, CELEBRATE BY DOING SOMETHING FUN AND
MEANINGFUL. HABITAT FOR HUMANITY OF UTAH COUNTY IS TEAMING
UP WITH PROVO TOWN CENTER TO PRESENT “WELCOME TO HAMMER
TOWNE,” AN EVENT YOU WONʼT WANT TO MISS. THERE WILL BE FREE
DRINKS AND POPCORN, PRIZES, GUITAR HERO AND OTHER ACTIVITIES.
ALSO, IF YOU EAT AT THE TOWNE CENTER PANDA EXPRESS DURING
THE HAMMER TOWNE EVENT, 20 PERCENT OF YOUR MEAL COST WILL
BE DONATED TO HABITAT FOR HUMANITY AND WILL BE USED TO BUILD
AFFORDABLE HOUSING FOR LOW INCOME FAMILIES.
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STOP BY PROVO TOWNE CENTER FOR “WELCOME TO HAMMER TOWNE.”
THE EVENT WILL BE MONDAY, FEBRUARY 15TH FROM NOON TO FIVE
P.M. WHILE YOUʼRE THERE, STOP BY THE HABITAT FOR HUMANITY
INFORMATION BOOTH TO HEAR ABOUT THE GREAT THINGS HABITAT IS
DOING IN THE COMMUNITY AND HOW YOU CAN BE PART OF IT. FOR
MORE INFORMATION VISIT HABITAT-U-C--DOT--COM.
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Press Release Contact: Kristin Jensen
801-822-2277 [email protected]
Improving the Community with Humor
OREM (April 2, 2010) – Laughter is the best medicine, and students can find a
pharmacy full of laughs at a comedy show this week while also giving a little first
aid to the community.
Habitat for Humanity is throwing its second annual “Humor for Homes”
comedy fundraiser this Thursday, April 8, at 7:30 p.m. in the Tahitian Noni visitor
center auditorium. The tickets are only $5.
If last yearʼs success is any indicator, this yearʼs “Humor for Homes” will
have the audience rolling in the aisles. The show will be provided by comedy
troupe “Whatʼs So Funny?” a club comprised of students from Utah Valley
University. “Whatʼs So Funny?” specializes in improv comedy, similar to BYUʼs
“Laugh Out Loud” or the T.V. show, “Whoʼs Line is it Anyway?”
The proceeds from this event will go to Habitat for Humanity of Utah
County. Habitat for Humanity builds homes for poor and struggling families. The
funds raised at this event will go directly to those homebuilding efforts, making a
difference in the lives of families in Utah County.
--MORE--
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Students looking for a fun date idea or a chance to help their community
can find both at “Humor for Homes.” The Tahitian Noni auditorium is located at
5151 N. 300 West, Provo, near the Riverwoods shopping center. Tickets can be
bought at the door or online at www.habitatuc.org/events.
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American Mothers, Inc.
History of American Mothers, Inc. American Mothers, Inc. is an interfaith, non-‐political, non-‐profit organization for women and men who recognize the important role of motherhood through educational programs and community outreach. The idea behind American Mothers, Inc. began during the Civil War when a woman named Anna Reeves Jarvis sought to heal the damage done to families during that time of conflict. She organized a day to celebrate love and friendship, transcending battle lines, and that simple effort grew into what we now celebrate as Mother’s Day. The first National Mother of the Year was presented in 1935 and to this day American Mothers, Inc. remains the official sponsor of Mother’s Day. It continues to honor outstanding mothers and recognize the invaluable contribution they make to the future success and happiness of children and society. In its 75 year history, many distinguished women have joined the cause of American Mothers, Inc. Sarah Delano Roosevelt, J.C. Penny, Mamie Eisenhower, Phyllis Marriot and Hillary Rodham Clinton all served with American Mothers, Inc. as leaders, officers and members. The National organization of American Mothers, Inc. is headquartered in Washington, D.C. The Board of Directors is composed entirely of volunteers, dedicated women who have a great respect for the mothers of America. The National organization is responsible for the reknowned National Mother of the Year and National Young Mother of the Year awards, as well as other awards and programs that honor outstanding mothers and provide opportunities for education and leadership training. This document was used in a press packet as well as a sponsorship packet sent out by the American Mothers, Inc. national board as part of their campaign to rebrand the organization and increase their media presence.
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Makovsky & Co. Internship Materials
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BB&T Co. campaign project
The following is a document developed as part of a full-scale campaign for
BB&T bank. Together with my co-intern Justin Goldberg, I researched BB&T,
determined their needs and created a hypothetical campaign to boost their
business in the Florida banking market.
The final product was a research packet, a PowerPoint which was
presented – or “pitched” – to the firm at the end of the internship, and this one-
pager. A DVD of the presentation can be provided upon request.
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PRISM PR Toolkit for the Center for Arts Education
The following document is a PR campaign proposal designed by the
interns from 6 different firms. The final product was a 27-page, step-by-step PR
toolkit presented to the Center for Arts Education.
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Proposal for PR Project The Center for Arts Education
By the PRISM Interns
Timeframe: Plan completed by July 30. Topic: Launch of the 4th Edition CAE Parent Guide Goal: Direct key publics to the CAE website and to the Parent’s Guide Work elements:
Social Media v Twitter: set up account, get 150+ followers, include links, facts,
statistics v Facebook: double current fan count, give information about
launch, create hype about guide book v LinkedIn: create a page, network
§ Target date of completion: Thursday, July 8 Community Outreach/Partnerships
v Contacts: public officials, city council, school boards, PTA, unions, other
v Partnerships: musical and performing arts theaters, art museums v Create pitch, compile list of possible partners/donators including
the contacts listed above § Target date of completion: Thursday, July 15
Media list/Distribution v Media lists: compile list of journalists and community officials and
their contact information through MediaAtlas and Cision, related articles and blogs
§ Target date of completion: Thursday, July 8 v Follow up: call and/or email all possible contacts
§ Target date of completion: Thursday, July 15 Press Release
v Story: create a personal interest story, “How Art Changed My Life” to draw attention to website and brochure
v Write up: use CAE information to go along with story § Target date of completion: Thursday, July 22
Submitted by:
PRISM To:
The Center for Arts Education, June 24, 2010
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Ira A. Fulton College of Engineering and Technology
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Social Media
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Event Materials
Student Innovator of the Year Competition
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ACET Conference ACET (the Advancement Council of the Ira A. Fulton College of Engineering and Technology) is comprised of 41 high-‐paying donors who support the college and mentor students. The following are materials I developed for various ACET events. INVITATION (Text: Kristin Jensen; Design: Garrett Boden) FRONT:
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MIDDLE SPREAD:
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BACK:
HIGHLIGHT STORIES: (Student success stories, used in an ACET Ambassador informational booklet) Learning by Doing (TEE National Competition) The Technology and Engineering Education (TEE) program was recently awarded first place at an international competition for technology and engineering educators. They earned first place in five out of seven competitions, all of which were designed to test students’ teaching skills and abilities. The competition simulated realistic teaching situations such as presentations, preparing lesson materials and working with video production. Professors in the TEE program are enthusiastic about these competitions because they give students ample experience with lesson development before graduation. Meeting National Standards of Excellence (NSA cyber security) BYU is doing its part to protect against hackers, data mining and computer viruses. The Information Technology program was honored this year with a prestigious recognition from the National Security Agency (NSA) and the Department of Homeland Security. Because of its outstanding cybersecurity curriculum and faculty, BYU has been named a National Center of Excellence. This honor gives students
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access to additional funding and scholarships as well as industry-‐wide recognition. The association with a National Center of Excellence also provides an advantage to students who decide to work for the U.S. government. Climbing to New Heights (Batman device) Students in the engineering Capstone class designed a gadget worthy of a superhero this year. Their automatic repelling device was based on the recent Batman movies. Engineers managed to create with raw technical ability the kind of futuristic tool that Hollywood makes with smoke and mirrors. The device includes a grappling hook that can be shot from a pressurized air cannon. Once secured, the attached cable can lift over 300 pounds vertically into the air via an automatic winch and pulley system. Literally all it takes is the push of a button. BYU’s anchoring device was tested at this year’s Air Force Research Lab competition. Though the original concept was inspired by a comic book, this tool has very realistic and practical applications for the military. Becoming a Sought-‐After Specialist (NASA story) Even before receiving her Ph.D., engineering student Shannon Zirbel’s skills were in high demand. Zirbel’s research has earned her a fellowship worth up to $198,000 with NASA’s Jet Propulsion Lab (JPL). For Zirbel, who grew up wanting to be an astronaut, this fellowship is a dream come true. Through her undergraduate and graduate work at BYU, Zirbel has become an expert in compliant mechanisms. These are mechanisms that are flexible, moving by bending instead of using hinges (examples include a bow-‐and-‐arrow or an elephant’s trunk). Applying these mechanisms to NASA’s spacecraft could be revolutionary, as they would require much less lubrication and maintenance than hinged devices. Zirbel will also work personally with a mentor and may even get to see her work displayed on future spacecraft.
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Other projects -‐ Organized, conducted and transcribed a focus group (Study Abroad Program) -‐ Slogan development for the colleges New Building Capital Campaign -‐ New Building brochure -‐ Social Media Monitoring -‐ Copy Editing -‐ Copy Writing for flyers, screen displays, posters, etc.