portfolio harvard medical school portugal program
TRANSCRIPT
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Agenda
1. Why Digital Health Information for the Public
2. Impact Digital Health Information for the Public
3. Case Study: Harvard Medical School-Portugal Program (HMS-PT):
1. What are HMS-PT Program goals
2. How is content production process|teams|resources?
3. Content Production Topics
4. Content Distribution
Why Digital Health Information for the Public?
Fast Facts Digital Health Information
2011 AMA Study
• 80% Internet users search online health information
• People want|need health information
• Doctors are no longer the only source Health Information
• Patients no longer passively accept recommendations made by their doctors
2009 The Economist
• Patients go online:
• Get educated about their illness
• Other consumers think of new medications
• Get emotional support from fellow sufferers
Fast Facts Information Society in Portugal
UMIC, Information Society in Portugal, 2011
• 65% population Portugal uses Internet
•91% population with high education uses Internet
•+80% web users use Facebook
• 33% uses web for health
information
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Impact Health Information for the Public?
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Fast Facts Digital Health Information 2010 Pew Research Center’s Internet &
American Life Project
• 30% US Adults been helped by following medical advice or health information
online
44% of caregivers report online health resources are helpful
24% have consulted online reviews of
particular drugs or medical treatments
2010 Pew Research Center’s Internet & American Life Project
• 40% adults went through a recent
personal health change – gaining or losing a
lot of weight, becoming pregnant, or
quitting smoking
• are likely to report being helped by online resources
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1. Case Study: Harvard Medical School-Portugal
(HMS-PT) Program
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1. What is Harvard Medical School-Portugal (HMS-PT) Program?
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Partnership Harvard Medical School All Medical Schools in Portugal
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Content Production
High Quality
Objective
Trustworthy
Digital Health Information
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>100M Views|Month
We are where the audiences are!
Health Digital Content for Multiple Platforms
Websites
Mobile
Platforms
Digital Media
Handouts
>1900 contents
Text Video Video Interviews Quizz
Short Health
Tip Audio
Televison
Social Media
Radio
Health Digital Content for Multiple Platforms
Health
Information
>1900 contents
Text Video Video Interviews Quizz
Short Health
Tip Audio
Health
Education
Health
Training
Public
Patients
High School
Students
Journalists
Communication
Officers
MD´s
AREA TARGET GOALS
Credible
Information
Lower Risk
Behaviour
Study Material
Education
Healthy Lifestyle
Credible news
source
Training Medical
Research
Priority
Topics
National
Health Plan
National
Health Plan
School
Curriculum
Credible
medical
research
Sources|Stu
dies (basics)
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How is content production process|teams|resources?
Sources of content for the general public
• Harvard Medical School
• Portuguese medical schools
• Partners of the program (Health Research Institutions – IMM, IPATIMUP, IBMC, Gulbenkian Ciência…)
• HMS-PT medical editors team
• Students + interns + doctors from National Health Service
Fase 01: HMS-PT Set Up Content Adaptation Process
Harvard content
Harvard consulting
International Benchmarking
Health Information
Medical Translation
Medical Editors
National Network Senior medical|research experts
Multimedia
Communication Marketing
National Editorial Board
Scientific guidelines
Topic Priorities
Medical| generalist multimedia
TV studio and production
Editorial Board Guidelines
Harvard Content Translation by
Medical Experts
Harvard content adaptation
Medical Editors
Harvard content validation
Senior Medical Experts
Final Revision
Medical Editors
Communication
Fase 02: Set Up Content Production Process
National Editorial Board
Scientific guidelines
Topic Priorities
Medical| generalist multimedia
TV studio and production
Editorial Board Guidelines
Content production
Medical Editors
Content validation
Senior Medical Experts
Final Revision
Medical Editors
Communication
HMS-PT Teams
Dr. Anthony Komaroff
•Information Program Director
•Harvard Health Publications
Prof. Antonio Vaz Carneiro
•Information Program Director
•Faculdade de Medicina de Lisboa
Prof. João Fonseca
Information Program Director
Faculdade de Medicina de Lisboa ´
Prof. João Lobo Antunes
Editorial Board President
Faculdade Medicina Lisboa
Diogo Medina
Medical Student
Dr. Hugo Dias
Family Doctor
Dr. Nuno Ferreira
Internal Medicine
10 Voluntary
MD`S
Medical Students
Dr. Maria João Leitão
Internal Medicine
Dr. Carlos Costa
Internal Medicine
Scientific Supervision and Editorial Policy
Scientific Translation
Scientific Content adaptation and Production
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Scientific Content Validation
National Network >100 High Profile Senior
Medical Experts
All Medical Schools + 21 Hospitals
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Prof. João Lobo Antunes
Neurosurgery
Prof. Manuel Antunes
Cardiothoracic Surgery
Prof. António Vaz Carneiro
Evidence Based Medicine
Prof. Fausto Pinto
Cardiology
Prof. Armando Brito Sá
Preventive Medicine
Profª Maria do Céu Machado
Pediatrics
Prof. Joaquim Murta
Ophthalmology
Prof. Nuno Sousa
R&D
Prof. Luis Costa
Oncology
Dr. Anthony Komaroff
Internal Medicine
Harvard Health Publications
Dr. Fernando Guerra
Dermatology
Prof. Calhaz Jorge
Gynecology
Prof. Luis Graça
Obstetrics
Prof. Saraiva da Cunha
Infecciology
Dr. João Relvas
Psychiatry
Prof. José Ferro
Neurology
Some HMS-PT Program senior medical experts
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Content Production Topics
Table of Contents
Clinical Information Prevention
Health Myths Health News
>1900 contents
Text Video Video Interviews Quizz
Short Health
Tip Audio
Type of Content
Quizz
Videos Text
Audio Short Health Tips
Video Interviews
Table of Contents
Diseases Diagnostic Test
Procedures Symptoms
Clinical
Information
A-Z Topics
Text Video Video Interviews Quizz
Short Health
Tip Audio
Table of Contents
Prevention
Text Video Video Interviews Quizz
Short Health
Tip Audio
Obesity Exercise Nutrition
Pregnancy Parenting
Dependencies
Asthma
Table of Contents
Health Myths
Text Video Video Interviews Audio
Table of Contents Table of Contents
Obesity Exercise Nutrition
Pregnancy Parenting
Dependencies Drugs
Suplements
Emerging Health Trends
Table of Contents
Latest Health
Research News
Text Video
Interviews
Table of Contents Table of Contents
Obesity Exercise Nutrition
Pregnancy Parenting
Diseases Dependencies
Drugs Suplements
Emerging Health Trends
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Content Distribution
TV Interview HMS-PT GP Expert about osteoporosis
TV Interview live with interactive quizz Content distribution multiple channels
26 Jan 2011 TV Interview - Breast Implants
TV Interview live Content distribution multiple channels
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European Cardiology Congress
20.000 cardiologists Communication best practice
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Presentation: Quality Information for Portuguese Speaking Countries
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http://hmsportugal.wordpress.com/ facebook.com/harvardmedicalschoolportugal facebook.com/medstarportugal facebook.com/pages/Asma-e-Rinite-Programa-Harvard-Medical-School-Portugal/ facebook.com/infantil.obesidade twitter.com/dicassobresaude youtube.com/user/HMSPortugal
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Thank You! Rita Morais Lírio Managing Director Harvard Medical School-Portugal Program [email protected] [email protected] Facebook @ritalirio Twitter @rlirio