portfolio ford erickson

8/12/2019 Portfolio Ford Erickson

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Ford EricksonPortfolio


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Ford Tunder Erickson

1710 Garfield StreetIdaho Falls, ID, 83401

(208) 569-2309

[email protected]


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able o Contents:1. Event Ad

2. Photo Design3. Logos4. Web Design5. Montage6. Brochure7. Letterhead8. Business Card

9. Flier


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itle: Event Ad

Description: Tis is an endangered speciesawareness meeting or the endangered wildbeasts known as Furbys.

Programs Used: Microsof Word

Date: May 17, 2014

Course : COMM 130 (02)

Instructor: Julie Peterson

Objective: o attract the attention o animalrights activists and their children.

Process: I wanted to create a un flier, eventhough it is a sad endangered species meetingbecause Furbys themselves would want it tobe un and bright. I liked the bright yellowbackground, contrasting with the black rose-wood ont and the blue thought bubbles. Forthis portolio project I made some changesto this project. I made the ont on Save Tesmaller and put both those words next to each

other rather than on top o one another. I thenincreased the tracking on the word urbys inthe title. I also moved the endangered speciesawareness meeting underneath the title andI increased the tracking to align with the b inurbys and save the.


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July 4, 2074

5 AM

Energy Solutions Arena

Salt Lake City, UT

Cost for entry: One slab of raw meat

The raw meat will be donated to

Furby Foundation of America.


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itle: Photo Design

Description: Tis is a depressing poster o a sadurby and a Edgar Allan Poe quote about sorrow.

Programs Used: Adobe Photoshop

Date: May 31, 2014



Objective: Learn basic photography skills.Choose a color scheme, take a photo to matchthose colors, then incorporate the colors into thelayout.Use a digital camera to take a quality image, then

download it.Adjust image levels, saturation, color balance,sharpen tool on separate layers or NDE (non-de-structive editing.)Size and crop the image, then place on an 8.511page layout.Use layers to design text, and repeating graphicelements in Photoshop.Print with ull-bleed margins. rim only 1/8(0.125) rom all our sides.

Process: I took a picture o one o my best riends.He is such an inspiration to me, and I think I cap-tured that decently well. In photoshop, I increasedthe vibrance +50. Tat is really the only notewor-thy change I made to it. I decided to use a mono-chromatic color scheme that I thought went wellwith the clothing and racial background o theFurby. Te other reason I used monochromatic isbecause I lost my book and monochromatic is theonly color scheme I can remember.


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itle: Logos

Description: Tese are logos or a company I in-vented called Sloth Skateboard Company.

Programs Used: Adobe Illustrator

Date: June 8, 2014



Objective:Create three completely different, original logos tofit a company or personal image that will appealto the audience. Do not imitate existing logos oruse previous designs.

Use only the Illustrator tools to create and drawyour logos. (No Illustrator pre-abricated flares,symbols, etc.. No photos or live-tracing. You mayuse an image or drawing as a guide to trace it withthe pen/pencil, but delete the image beore sub-mitting.)Gather opinions rom at least ten people aboutwhich logo appeals most to them.

Process:I have had a little sloth logo in my head or years nowso it was un to try and finally recreate it with the topone, and it ended up being my highest voted logo. I ac-tually had un with the middle and bottom logos eventhough I realize they do not catch the eye as much.Te top logo used a lot o the converter tool. Temiddle logo I tried to use more animallike earth tonecolors and I grain texturized the text, and then usedthe warping tool to make it more slothy. Te bottomlogo still needs some work, I am not totally happy withit, but I am mildly proud o the sloth picture I traced!I aint never drawn something so gall dang pretty. For

this final portolio project I made some changes to themiddle and bottom logos. For the bottom logo, I madethe circular text all caps, changed the ont rom 10 to12, and centered it around the rest o the logo better. Ialso changed the typeace o skate rom myriadpro to marker elt. For the middle logo, I changed

the fill color to a more ghostly slothul hue o gray. Ithen stretched out the whole logo, and I think it looksmuch more beautiul.


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itle: Web Design

Description: Tis is a website or the ake compa-ny: Sloth Skateboards.

Programs Used: ext Wrangler

Date: June 28, 2014



Objective: Size and optimize an original logo as a .png ora web page so the long side is 300 500 pixels.Write content to describe the process o creating your logoand how it appeals to a target audience. (Minimum o 200words. Include rationale or colors, appeal to target audi-ence, design skills, etc,)

Design a web page using HML to display the logo andcontent. (Use extWrangler (Macintosh) or NotePad++(Windows))Acquire a working knowledge o HML. (Must include allrequired tags (Doctype (provided), html, head, title, metacharset (provided), & body. As well as tag that links to ex-ternal style sheet. With in the body include h1, h2, p, ol orul (with li tags), img, hr, and a (link to blog) tags.)Acquire a working knowledge o CSS. (Customize theCascading Style Sheet (css) provided in I-Learn to add pageormatting that complements the logo design, by changingat least the ollowing: Te h1 text color & background color,

ont colors or the paragraphs & list items, the backgroundcolor, Font Families and add at least one css comment.Identiy hex colors or web design. (Find and use hex colorsin Photoshop to match your logo)Compress multiple files in a zipped older to attach as onefile.Open your HML page in a web browser, and capture aquality screen shot with .5 inch margins or printing. (Seetutorial below.) See the sample projects on this page asexamples (contains 3 files: .css file; linked logo .png; .html

file o web page.)

Process: Tis website is not as beautiul as I haveimagined it could be, but surely it is still slightlyattractive. I was just going to use the same blueand black rom the Sloth logo, or the entire web-site, but then I received an epiphone. I decided toalso incorporate grey into the color scheme. Tisdecision will surely help Sloth sell more skate-boards. I used all o the 207 characters o text toexplain how and why Sloth Skateboards are soslow, and why that is a good thing.


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itle: Montage

Description: Tis is a comorting poster orBYU-Idaho students who are lonely.

Programs Used: Adobe Photoshop

Date: May 31, 2014



Objective: Use the FOCUS design process withstrong ocal point and flowUniy a layout with a consistent theme and domi-nant messageLearn to blend two or more images together grad-

ually, using masksDemonstrate more advanced Photoshop skills orlayout with multiple elementsUse a mask to apply a filter to one part o theimageApply typography principles (titles, quotes, eventsor scripturesyour choice)Format type: Legibility; Small copy & itle withvarying text size. Teme word(s)Select good quality images

Process: I used two images, the image o the babyin a bear suit was a photograph I took. Te back-ground image o the students was ound on theinternet. I used the lasso tool in Adobe Photoshopto cut the portion o the baby image that I want-ed. I refined the edge o that image with eather.It was difficult or me to integrate text into thismontage. I decided to put you are not aloneover the bright windows. I used the gradient toolto create a gradual ade to white in the lower

right hand corner. I did this to create a little orsimplicity, white space, and a nice spot or bodycopy text. I put an outer glow filter over the babyimage. I you look closely, there is also anothersmaller baby image in the lower bottom o the im-age. I placed a pin light filter on that smaller babyimage. Te smaller baby image is slightly moreterriying in my opinion.


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itle: Brochure

Description: Tis is a brochure about the historyo the Sloth Skateboard Company

Programs Used: Adobe Photoshop and AdobeInDesign

Date: July 12, 2014



Objective: Set up and align a two-sided, oldeddocument.Create an original company logo and use it in abrochure.

Incorporate quality images. (Incorporate at leastour quality images (Not including the logo). Oneshould be clipped in Photoshop and text-wrappedin InDesign so the text ollows the cutout shape othe image.Write at least 250 words o original copy with atleast three paragraphs, headers, and subheaders.rim or a ull bleed and print in duplex (two-sid-ed) color.

Process: I wrote the very strange tale o how oneo the weirdest NBA basketball players o all timemutated into a sloth and then started a skateboardcompany. I tried to incorporate the same colorsrom the logo throughout the brochure, and alsorom the website I created last week! I used 2 textwraps on the inside, although I had a very hardtime with it or some reason. I made an attempt atcreating repetition with the sloth aces through-out the design, and the recurring sky blue color.I would have liked to have text on the very back

page, but or some reason InDesign would not letme. Blasted robot machine.


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itle: Letterhead

Description: Tis is a letterhead design and logo Imade or Quality Railing and Steel LLC.

Programs Used: Adobe Illustrator and AdobeInDesign

Date: June 13, 2014



Objective:Use the basic tools in Illustrator & InDesign.Create a new logo to fit a company or personalimage. Do not imitate existing logos or use previ-

ous designs. Dont use photos or live trace.Use the new logo to design consistent layouts ora business card and letterhead. Photos are okay onbusiness card and letterhead as additional designelements. Letterhead should be 8.5 x 11, ull-bleedoptional, but trim only .125. Business card shouldbe 3.5 x 2 and printed above center on a verticalpage.Apply typography rules, keeping small copy.Keep designs simple with light watermarks and

drop shadows and plenty o white space.Include contact inormation: name, address,phone, and email on each piece. Use periods, bul-lets, or spaces in phone number; no parentheses/hyphens.Process:I decided to try and make my logo a little wild,and not be simple, because I figured that itwould help my logo stand out in comparison withthe others, and I believe that ol Ray (the ownero the company) has a ew wild bones in his body.

I started the word Quality with the deault ontbut I then used the pucker tool, ollowed by thewrinkle tool on all the letters. I made the lettersblue, and increased the stroke with a differenthue o blue. On the stroke I used a eather effect.I made the watermark Q or this letterhead aswell.


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itle: Business Card

Description: Tis is a business card I designed orQuality Railing and Steel LLC. I also designed thelogo.

Programs Used: Adobe Illustrator and Adobe

InDesign.

Date: June 13, 2014.



Objective:Use the basic tools in Illustrator & InDesign.Create a new logo to fit a company or personal

image. Do not imitate existing logos or use previ-ous designs. Dont use photos or live trace.Use the new logo to design consistent layouts ora business card and letterhead. Photos are okay onbusiness card and letterhead as additional designelements. Letterhead should be 8.5 x 11, ull-bleedoptional, but trim only .125. Business card shouldbe 3.5 x 2 and printed above center on a verticalpage.Apply typography rules, keeping small copy.

Keep designs simple with light watermarks anddrop shadows and plenty o white space.Include contact inormation: name, address,phone, and email on each piece. Use periods, bul-lets, or spaces in phone number; no parentheses/hyphens.

Process: Like I said or the letterhead design, Iwanted to make my logo stand out, and not besimple, because I believe that ol Ray (the ownero the company) has a ew wild bones in his body.

I started the word Quality with the deault ontbut I then used the pucker tool, ollowed by thewrinkle tool on all the letters. I made the lettersblue, and increased the stroke with a different hueo blue. On the stroke I used a eather effect. Onthe blue side o the business card, I used the qrom the logo and put it in the middle, but de-creased the opacity significantly.


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itle: Flier

Description: Tis is a flier we had to design or aake leadership conerence.

Programs Used: Adobe InDesign

Date: May 10, 2014



Objective: Apply the design principles and useappropriate typography.Incorporate basic InDesign skills to improve basicflier layout.Retrieve image and logo rom links on this page.

Create a project older with image, logo and InDe-sign document to keep links in InDesign intact.

Process:First o all, it took me a good two hours to figureout what in tarnation I was doing in InDesign.I personally elt like Leadership was the mostimportant and intriguing part o the event, so Ichose to make that the ocal point o my title. Iwanted to make a flier with tons o white space,

and a semi-interesting design. So I made recur-ring stairs. Tey are sort o interesting, and thereis a whole dang bunch o white space. Perhapstoo much. I tried to spread out the body copy textwhile still maintaining a lot o white space, andI think I accomplished that, but I am sure that itcould have been done more effectively.


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