portfolio digital

DEBORA MOREIRAGraphic Design // Branding // Art Direction

( 2007 - 2013 )

“Every great design begins

with an even better story.”

- Lorinda Mamo

i WAS BORN IN BRAZIL where I LIVED in BELO HORIZONTE. i studied

graphic design at fumec and was there

where i felt in love with it. at the same time i also studied

literature at ufmg, and it influenced me

a lot on how i design.

on 2009 i started working on an internship on a

publisher (voice design). at the same

time i started to dedicate more time as

a freelancer, which i have never stopped

doing since then. both those experiences was

important for applying my knowledge. after

that i was invited to be part of a research

group inside of fumec (idea) responsible

for developing the comunication of the

university. after some months i started

another internship on

Hello!I am Debora Moreira*.

*[email protected]**behance.net/debinh5

a agency of internal comunication (intra

comunicação). at this time i had

the opportunity to understand and to live inside the enviroment of a

real agency. after graduating i was hired,

where i worked until i decided to

dedicate myself to a master’s degree.

i applyed for a master in brand design on

the instituto europeo di design (ied), milano,

in 2012. during this time i had the amazing

opportunity to learn, improve and

get in touch with professionals and

agencies well-known all over the world for their exelence.

this is my portfolio** from 2009 to 2013.

i hope you enjoy the ride.

index

master in Brand Design (2012 - 2013) o1. Brand&I - Literatea 02. DEVELOPMENT - XL EXTRALIGHT 03. ECOBRAND - ORIGINARIO 04. DIGITAL - DIESEL 05. PACKAGING - GRANCEREALE 06. REBRAND - ALITALIA 07. INFOGRAPHIC - QATAR

Professional projects (2009 - 2012) o1. branding - mimo 02. branding - spirale 03. branding -servescopy 04. branding - history meeting 05. intra - tracbel 06. voice design - season 07. voice design - habitat

graphic design course (2007 - 2011) o1. graduation project - on the road 02. PHOTOGRAPHY - ANALOGIC & DIGITAL 03. EDITORIAL - AMUSIMENT DREAMS

master in Brand designiED Milano

2012/2013

Brand & ILiteratea

Project supervisioned by Claudia Neri.

Master in Brand Design (IED)

logo applications

Brand & I Literatea

What if you could choose whatever you love and develop it as a brand? I’ve chosen to combine tea, books and travel. It becomes a tea shop, covered by books and maps. It is a place where you can sit, have a cup of tea with flavors from all over the world, while you enjoy a book from


the library. It is about feeling at home in the middle of the city. It is giving yourself a pause during the rush of the day. It is a place where you can go wherever you want, free your mind and leave all your worries at the door.

Brand & I Literatea

Business card


Magalog

Brand & I Literatea

BRAND DEVELOPMENTxl Extralight

Project supervisioned by Landor - Milano;

Co-worked with Alexandra Gilman

POSTERS


Communicate to product designers all the performance and unique features of the xl extralight product in a new and effective way. express the technological research, the design and the italian style of xl extralight®. Engage the designers an create a viral message

within the community Spectacularize the event and grab the interest of the media. We intrigue designers to take their best shot in a tournament. a challenge for your creativity to beat your rival in a project-to-project duel.

Brand DEVELOPMENT xl extralight

WEB_DESIGNBOOM

Applications

Brand DEVELOPMENT xl extralight

EcobrandOriginario

Project supervisioned by Sissi Sandrini;

co-worked with Camila Velásquez.

ecobrand originario

Applications

a box of goods developed to spread around the world the best Italian food products. It’s all about discovering the secret, dreaming of all the possibilities of flavours and enjoying the moment. Our concept was secret because our purpose is to deal with the curiosity


of the users, making them discover the selected producers and products. The experience of originario is full of storytelling, curiosity, cooking, eating and sharing.

ECOBRAND ORIGINARIO

POSTALS AND PRODUCTS


Website

ECOBRAND ORIGINARIO

Digital BrandDIESEL

Project supervisioned by H-art;

co-worked with Ahmad Qatato.

Galeries

In order to promote the Spring/Summer 2013 Accessories Collection, diesel ordered six new independent online galleries. The galleries are: female shoes, female accessories, female bags, male shoes, male accessories, male bags. Our idea was to guide the costumer through


a journey experience (sky, heaven, earth, universe, sea, jungle) into an imaginary world. Therefore the costumer falls into this new atmostphere and also falls in love with the whole new collection. It’s all about discovering, experience, imagination and fantasy.

Digital Brand Diesel

mobile

Galeries

Master in Brand Design (IED) Digital Brand Diesel

PackagingGrancereale

Project supervisioned by FutureBrand;

co-worked with Betty Haimovich.

CLASSIC

next generation

Packages

Master in Brand Design (IED) Packaging grancerealePackaging grancereale

The italian brand of healthy food, GranCereale launched products for children. Therefore, the brief was to develop the naming, brand language and packaging for it. we decided to combine the aspect of “naturally healthy” with an educational touch point with the


target. It’s more than a simple packaging. it is fun, environmentally conscious, healthy and it’s a lesson of the importance of small choices for the future of the world.

Packaging grancereale

packages


applications

Packaging grancerealePackaging grancereale

Re-BrandAlitalia - romamilano

Project supervisioned by Robilant;

co-worked with Camila Velazquez, Edgar Olivas, Farida Natour, Rana Chehade.

Re-BrandAlitalia - romamilano

Project supervisioned by Robilant;

co-worked with Camila Velazquez, Edgar Olivas, Farida Natour, Rana Chehade.


strategy

Re-brand alitalia


The italian way of fly, alitalia has a special line of daily and current (each 45 minutes) travel between the cities milano and Rome called Romamilano/milanorome. However they have been facing a problem of losing a considerable number of clients due to the rising

of the trains (trenitalia and Italo) and cheap flight companies as Easyjet. In this way, the brief was to rethink the strategic of alitalia in order do keep clients of the business class and attract more clients.

Re-brand alitalia

Strategy


Posters

Re-brand alitalia

InfographicQatar brand

Project supervisioned by Francesco Franchi, from IL;

co-worked with Bahar Kara, Betty Haimovich, Rana Chehade, Johnatan Herling.

InfographicQatar brand

Project supervisioned by Francesco Franchi, from IL;

co-worked with Bahar Kara, Betty Haimovich, Rana Chehade, Johnatan Herling.

QATARTiny StateHuge AmbitionDespite its small size, Qatar has managed to gain recognition on the international stage and to survive its troubled neighbourhood in the Middle East. It has managed to use diplomatic means to impact and interact in the international system for its own benefit. Qatar has successfully used diplomatic tools to achieve its foreign policy objectives is an Arab emirate in the Middle East.

Adopting the “niche diplomacy” strategy, Qatar has been able to reach out to several countries in the world and to act as a connection between the West and the Arab World.Working as a mediator in conflicts and offering aids to countries in need had helped it prove its power and its place in the world. This “nation branding”, helped create the image perception of Qatar as in the international arena and more importantly, ensured its survival in a troubled neighbourhood.

Since 2008, I’m the art director at IL, the monthly magazine of Il Sole 24 ORE. Before that, I worked for five years as a senior designer at Leftloft, a Milan

Since 2008, I’m the art director at IL, the monthly magazine of Il Sole 24

Qatar’s Bloodline

Since1993

Destinations100+

Aircrafts110

Service5«

40%

18%

18%

14% 10%

DOHA

Population 1,903,447

Independence1971

Nationals300,000

Area11,571 km²

ReligionIslam

LanguagesArabic & English

CurrencyRiyal (QAR)

Estimated Assets$200 billion

Population

Nation Branding

Women Men

General Information

%

QatariIndian

Pakistani

IranianOthers

Sheikh Mohammed bin Thani

Sheikh Jassim bin Mohammed Al Thani

Sheikh Abdullah bin Jassim Al Thani

Qatar is a constitutional Emirate. Independent since 3 September 1971. 1850 1878 1913

Sheikh Ali bin Abdullah Al Thani1949

Sheikh Ahmad bin AliAl Thani1960

Sheikh Khalifa bin HamadAl Thani1972

Sheikh Hadmadbin KhalifaAl Thani1995

Sheikh Hamimbin HamadAl Thani2013

International Aids

Hurricane Katrina Egypt

Tourism project Syria Lebanon

Gaza Strip

0

200

400

600

800

1000

TENNIS AND GOLF TOURNAMENTS

Social & economic development of Qatar.

Foreign Policy - Niche Diplomacy

2001World Trade Organization

MediatorLebanon, Sudan, Yeman

Host RepresntitivesWest bank, Gaza, Darfour, Libiya

2003Islamic Conference

FANARISLAMIC CULTURALCENTER

DOHA’S ISLAMIC ART MUSEUMCulture and Arts

Education Qatar Foundation

Sports

Al Jazeera

Gas & Oil

QatarCultural Village

4 Museums7 Libraries38 Cinemas

Doha Headquarters

Washington

+220,000,000Households

$2.8 billion

Asian Games (2006)

FIFA World Cup (2022)

£138 billion

0

40

60

20

80

1970 1980 1990 2000 2010 2011 2012

GAS

OIL

QATAR RESERVES FROM 70’S

1,680

974

900

88.6%Literacy

36

900 TRILLION CUBIC FEET- GAS

13.2 BILLION BARRELS- OIL

Qatar Airways - Leisure & BusinessQATARTiny StateHuge AmbitionDespite its small size, Qatar has managed to gain recognition on the international stage and to survive its troubled neighbourhood in the Middle East. It has managed to use diplomatic means to impact and interact in the international system for its own benefit. Qatar has successfully used diplomatic tools to achieve its foreign policy objectives is an Arab emirate in the Middle East.




Qatar’s Bloodline

Since1993

Destinations100+

Aircrafts110

Service5«

40%

18%

18%

14% 10%10%10%

DOHA


Independence1971

Nationals300,000

Area11,571 km²

ReligionIslam


CurrencyRiyal (QAR)


Population

Nation Branding

Women Men

General Information

%

QatariIndian

Pakistani

IranianOthers










International Aids



Gaza Strip

0

200

400

600

800

1000


Social & economic development of Qatar.







DOHA’S ISLAMIC DOHA’S ISLAMIC ART MUSEUMART MUSEUMCulture and Arts


Sports

Al Jazeera

Gas & Oil



Doha Headquarters

WashingtonWashingtonWashington


$2.8 billion

Asian Games (2006)(2006)

FIFA World Cup (2022)(2022)

£138 billion

0

40

60

20

80

1970 1980 1990 2000 2010 2011 2012

GAS

OIL

QATAR RESERVES FROM 70’SQATAR RESERVES FROM 70’S

1,680

974

900

88.6%Literacy

36

900 TRILLIONCUBIC FEET- GASCUBIC FEET- GAS


Qatar Airways -Leisure& Business

Infographic





Qatar’s Bloodline

Since1993

Destinations100+

Aircrafts110

Service5«

40%

18%

18%

14% 10%

DOHA


Independence1971

Nationals300,000

Area11,571 km²

ReligionIslam


CurrencyRiyal (QAR)


75%25%

Saudi Arabia

Population

Nation Branding

Women Men

General Information Surrounding Countries

%

QatariIndian

Pakistani

IranianOthers










International Aids



Gaza Strip

0

200

400

600

800

1000


Social & economic development of Qatar. Private and non-profit organizationSupports and operate education, science and community.









Sports

Al Jazeera

Gas & Oil



65Bureaus

3,000Staff members

Doha Headquarters

400Journalists

LondonWashington

100 Countries

+220,000,000 Households

$2.8 billion

Asian Games (2006)


£138 billion

Barcelona FC(Qatar Fundation)

€171 million

0

40

60

20

80

1970 1980 1990 2000 2010 2011 2012

GAS

OIL


1,680

974

900

EDUCATION CITY

88.6%Literacy

197,000Students

669Schools 64

36



Qatar Airways - Leisure & BusinessQATARTiny StateHuge AmbitionDespite its small size, Qatar has managed to gain recognition on the international stage and to survive its troubled neighbourhood in the Middle East. It has managed to use diplomatic means to impact and interact in the international system for its own benefit. Qatar has successfully used diplomatic tools to achieve its foreign policy objectives is an Arab emirate in the Middle East.



Qatar’s Bloodline

40%

18%

18%

14% 10%10%10%

DOHA


Independence1971

Nationals300,000

Area11,571 km²

ReligionIslam


CurrencyRiyal (QAR)


75%25%

Saudi Arabia

Population

Nation Branding

Women Men


%

QatariIndian

Pakistani

IranianOthers









DOHA’S ISLAMIC DOHA’S ISLAMIC ART MUSEUMART MUSEUMCulture and Arts

Education Qatar FoundationGas & Oil



0

40

60

20

80

1970 1980 1990 2000 2010 2011 2012

GAS

OIL

QATAR RESERVES FROM 70’SQATAR RESERVES FROM 70’S

1,680

974

900

EDUCATION CITY

88.6%Literacy

197,000Students

669Schools 64

36

900 TRILLIONCUBIC FEET- GASCUBIC FEET- GAS






Qatar’s Bloodline

Since1993

Destinations100+

Aircrafts110

Service5«

40%

18%

18%

14% 10%

DOHA


Independence1971

Nationals300,000

Area11,571 km²

ReligionIslam


CurrencyRiyal (QAR)


75%25%

Land BordersKingdom of Saudi Arabia (KSA) 2,250,000 Km²United Arab Emirates (UAE) 83,600 Km²

Maritime bordersSaudi Arabia

UAE

Bahrain

Qatar

PersianGulf

Population

Nation Branding

Women Men


%

QatariIndian

Pakistani

IranianOthers










International Aids



Gaza Strip

0

200

400

600

800

1000











Sports

Al Jazeera

Gas & Oil



65Bureaus

3,000Staff members

Doha Headquarters

400Journalists

LondonWashington

100 Countries

+220,000,000 Households

$2.8 billion

Asian Games (2006)


£138 billion

Barcelona FC(Qatar Fundation)

€171 million

0

40

60

20

80

1970 1980 1990 2000 2010 2011 2012

GAS

OIL


1,680

974

900

EDUCATION CITY

88.6%Literacy

197,000Students

669Schools 64

36



Qatar Airways - Leisure & Business


Since1993

Destinations100+

Aircrafts110

Service5«

Land BordersKingdom of Saudi Arabia (KSA) 2,250,000 Km²United Arab Emirates (UAE) 83,600 Km²

Maritime borders

Surrounding Countries

Sheikh Ali bin Abdullah Al Thani





International Aids



Gaza Strip

0

200

400

600

800

1000


education, science and community.






Sports

Al Jazeera

MuseumsLibraries

Cinemas65Bureaus

3,0003,000Staff membersStaff members

Doha HeadquartersDoha Headquarters

400Journalists

LondonLondonWashingtonWashingtonWashington

100 Countries


$2.8 billion

Asian Games (2006)(2006)

FIFA World Cup (2022)(2022)

£138 billion

Barcelona FC(Qatar Fundation)(Qatar Fundation)

€171 million

Qatar Airways -Leisure& Business


aN infographic has to inform the reader on aN easy, enjoyable and comprehensible way. this is a infographic about qatar and how it developed itself as an international brand. the main problem solved was to select the information, SUMMARIZE them and to transform the result

INTO graphic language. we INtended to make humurous infographic, enphasizing the information on aN engaging way that triggers the reader to go through the page and to discover qatar.

this project was developed to be published at IL magazine.

Infographic qatar



Qatar’s Bloodline

40%

18%

18%

14% 10%10%10%

DOHA


Independence1971

Nationals300,000

Area11,571 km²

ReligionIslam


CurrencyRiyal (QAR)


75%25%

Population

Women Men

General Information

%

QatariIndian

Pakistani

IranianOthers





Infographic

PROFESSIONAL WORKSART DIRECTOR, FREELANCER, INTERNSHIP

2009/2012

Branding mimo

branding Project for a veterinary clinic

Branding mimo

branding Project for a veterinary clinic

PROFESSIONAL WORKS

stationary

BRANDING MIMO

Branding spirale

branding Project for a pilates STUDIO

PROFESSIONAL WORKS PROFESSIONAL WORKS

Branding spirale

branding Project for a pilates STUDIO

BRANDING MIMOBRANDING MIMO

PROFESSIONAL WORKS

stationary

BRANDING spirale

Branding SERVESCOPY

rebrand Project for an endoscopic clinic

Branding SERVESCOPY

rebrand Project for an endoscopic clinic

PROFESSIONAL WORKS

stationary

BRANDING servescopy

Branding ufmg History’s students meeting

brand Project for a meeting of history students of Ufmg

Branding ufmg History’s students meeting

brand Project for a meeting of history students of Ufmg

PROFESSIONAL WORKS

poster

internal comunicationchildren’s day, tracbel

internal Project developed with intracomunicação corporativa

PROFESSIONAL WORKS

GIFT - SEED PAPER

internal comunication children’s day tracbel

editorial - playbook

magazineseason magazine

fashion and comportament magazine produced by voice design

magazineseason magazine

fashion and comportament magazine produced by voice design

PROFESSIONAL WORKS

magazine

magazine season

038 j season

| crônica

por mary figueiredo arte débora moreira

Descomplicando o

NatalSaudades dessa vidinha simples em que complicado era curar sarampo de menino, coisa que se fazia com chá de rabo de lagartixa ou de sabugueiro. Tempo de passar pente fino na cabeça dos filhos, tirar piolhos e ao mesmo tempo acarinhar. Passar roupa de anjo para coroação, arrumar asas e branquear a vida. Comer hóstia ajoelhada, embarrigando de divindade. Voar que nem espírito (santo), pairando sobre pés de espirradeiras, como colibris. Vigiar o mundo dos fios, feito passarinho, que nada ganha nessa função das alturas. Saudades de limonada com bicarbonato, que a gente achava ser igual refrigerante. Saudade das comidas, quando os enfeites nelas ainda não haviam chegado e o máximo era ovo cozido na boca do leitão assado. Doce de figo cristalizado era a finura das finuras e suspiro ainda não era relacionado ao estado de melancolia. Sonho era um bolinho frito, passado no açúcar e não tese freudiana. Aí, os presépios, meu Deus que saudade dos presépios, os lagos feitos por cacos de espelhos, vasinhos de arroz plantados em algodão, fazendo as vezes

dos pastos e ali cada um colocava seu quintal... galinhas, boizinhos, vaquinhas de presépio e carneirinhos, eles sempre me encantavam, me faziam lembrar pastores e Menino Jesus. Esse natal de supermercado, do tudo pronto, me entristece, por isso amar sempre o artesanal, o feito à mão, onde cada um, num arranjo pessoal, dependura ali o seu sonho. Ano passado fiz uma árvore empencadinha de corações, de toda qualidade, queria mais e mais amor. Este ano fiz um arranjo numa cesta de vime, nela pus umas galinhas, com direito a muito milho e dúzias de ovos em vez de bolas de natal importadas. Para mim, ovos e bolas são símbolos correspondentes, sem contar que ovos muitos têm no quintal, e nem precisam ser guardados pro ano que vem, dão uma bela omelete em família. Para completar o arranjo, enfeitei com galhos de alecrim, que se assemelham aos pinheiros. Depois de pronto olhei a cena e vi na cesta um natal nacional, doméstico, familiar. Quem sabe até

um natal mais simples e mais feliz. j

L adainhas de mulheres em procissãoVelas encerando mãos calejadasChão avermelhando xadrez e unhaLeite fervendo fogãoMulher estendendo roupaMenino refrescando lombrigasCachorro procurando sarnaBicho procurando pé.

magazineHabitat magazine

architecture and decoration magazine produced by voice design, in brazil

magazineHabitat magazine

architecture and decoration magazine produced by voice design, in brazil

PROFESSIONAL WORKS

Magazine

magazine habitat

192 192 HABITAT INVERNO DE 2010

Mais do que refletir imagens, duplicar a iluminação, ampliar espaços e criar efeitos quando posicionados com técnica, os espelhos- que voltaram com tudo na decoração, num revival do glamoroso clima retrô dos anos 30, subindo pelas paredes, aparadores, cômodas e mesas de centro- servem também, de acordo com o Feng Shui, para direcionar e distribuir a circulação de energia dos espaços.De acordo com a ciência milenar chinesa, a função dos espelhos ultrapassa estética e design. Seu uso adequado pode proporcionar paz e desviar energias que não são bem-vindas em uma casa ou ambiente de trabalho. A conseqüência? A melhora de vários aspectos da vida de quem vive ali.Considerado como uma das nove “curas” expostas pelo Feng Shui, é importante que haja cuidado na hora de sua coloção, para que o resultado não seja o oposto do desejado.À entrada da casa, por exemplo, o espelho deve ficar acima da porta, do lado de fora. Assim, protege contra qualquer

tipo de energia negativa que possa chegar.Se locado no hall de entrada, em frente à porta do elevador, cumpre a mesma função uma vez que, ao refletir a imagem de quem se aproxima, dissipa qualquer disposição negativa.Já dentro de casa, o Feng Shui recomenda que eles jamais fiquem alinhados à porta de entrada, onde refletirão qualquer energia, boa ou ruim. No interior dos espaços, os espelhos devem ficar ao lado da porta, fazendo com que boas energias entrem e permaneçam no ambiente.Espelhos que refletem jardins, árvores, flores ou paisagens são super bem vindos. Além de trazerem a natureza para dentro da casa, atraem tranquilidade e prosperidade para os moradores. Caso a vista refletida não seja agradável, como hospitais e terrenos baldios, evite-os.Bom, a lista de indicações do Feng Shui para o papel dos espelhos é extensa, mas as acima colocadas já são um bom começo. Portanto, use e abuse deles, mas no lugar certo!

FFENG SHUI

POR PAULA MILAGRES IUSTRAÇÃO DÉBORA MOREIRA

Espelho,Espelho,espelho meu...espelho meu...

BACHELOR IN GRAPHIC DESIGNUNIVERSITY FUMEC

2007/2011

GRADUATION ProjectOn the road

graduation project based on Jack Kerouac’s book

Editorial

Graphic Design course (fumec) graduation project on the road

Based on the book On the Road the boxset proposes an interaction between the reader and the work. The idea is to include it in the path, making it part of history through itens developed based on the contents of the original manuscript written by Jack Kerouac. includes an

editorial, AS A real notebook of Jack Kerouac, and the following parts that come from throughout the text: six postcards, monoculars, six stamps, two vinyl and a stamp. The experience is unique and provided unexpected, touching the emotional side of the reader.

Graphic Design course (fumec)

boxset

graduation project on the road

Postals Postals

Graphic Design course (fumec) graduation project on the road

PHOTOGRAPHY DIGITAL & ANALOGIC

PHOTOGRAPHY CLASS AND AS A HOBBIE

analogic

photography digital & Analogic

photoshoot: camarim

Graphic Design course (fumec) photography digital & Analogic

editorialAmusement dreams

editorial developed on the class of sequencial design.

Graphic Design course (fumec)

editorial

editorial amusement dreams

obrigada!*

*thank you!

Débora Moreira+39 388 [email protected]/debinh5

portfolio digital

Documents

time i

months i

great design

brand design ied magalogbrand

publisher voice design

voice design season

branding mimo

branding spirale