portfolio 2011q1 jake trudell graphic design
DESCRIPTION
Graphic Design PortfolioTRANSCRIPT
GRAPHIC DESIGN PORTFOLIO
JAKE TRUDELL
Design by: Jake Trudell
Design by: Jake Trudell
Design by: Jake Trudell
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NO01 TYPOGRAPHIC PERSONALITY
These simple text treatments are the result of an assignment in Frank Chimero’s Typography class at Portland State. I chose to highlight various words with negative connotations and transform them into something playful through simple changes.
Design by: Jake Trudell
Design by: Jake Trudell
Design by: Jake Trudell
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NO02 MARKS +IDENTITY
This is a logo for a dark-comedy about an Italian family in New
Jersey that runs a funeral parlor.
A trademark for a company that makes custom cases for
laptops and phones.
A logo for a hearing aid company
The Community Development Law Center is a Portland non-profit law firm that works to improve the housing
conditions and availability for the disadvantaged, under-employed, or physically or mentally disabled.
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NO03ZINEDESIGN + LAYOUT
The following spreads are from a mocked-up Museum of Modern Art exhibit program featuring the history and works of Aleksandr Rodchenko.
designs provided by Stay Classy Internet© 2010 Jake Trudell
designs provided by Stay Classy Internet© 2010 Jake Trudell
designs provided by Stay Classy Internet© 2010 Jake Trudell
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NO04 T-SHIRTDESIGN
GESTALT PSYCHOLOGY was founded in 1910 by
three German psychologists, Max Wertheimer,
Kury Koffka and Wolfgang Kohler. Years prior
to this, Wertheimer had studied in Prague with
an Austrian philosopher named Christian von
Ehrenfels, who had published a paper in 1890
entitled “On Gestalt Qualities.” In this paper he
acknowledged that a melody is still recognizable
when played in different keys, even though none
of the notes are the same. He declared that if a
melody and the notes that comprise it are so in-
dependent, then a whole is not simply the sum
of its parts, but a synergistic “whole effect,” or
gestalt. Although the individual elements may
contain some meaning, the coherent whole will
have a greater meaning than the sum of the
parts. The effect of apparent movement is gener-
ated not so much by its individual elements as by
their dynamic interrelation. (Behrens 1998, 299)
This satisfies the brain’s need to find, or impose,
meaning to situations.
With this revelation, came the ideas that formed
Gestalt psychology. Gestalt psychology proposed
that the brain is holistic with self-organizing ten-
dencies. Due to these supposed innate abilities,
the brain is capable of organizing and structur-
ing individual elements, shapes or forms into a
coherent, organized whole. (JADE 27.1, 63) In
Wertheimer’s paper called “Theory of Form,”
published in 1923, he expressed that our brain
has an innate tendency to constellate, or to see
as ‘belonging together’ elements that look alike
(called ‘similarity grouping’), are lose together
(“proximity grouping”) or that have structural
economy (“good continuation”). Since judg-
ments about similarity or proximity in compo-
sitions of paintings, posters or page layouts are
comparative, different parts may be purposely
made to connect by one grouping tendency (sim-
ilarity of color, for example) but to disconnect
by others (distance, for example, or differences
of shape, size or direction). Likewise edges that
align to each other in space create a connection
and therefore appear to belong together.
CLOSURESIMILARITY
FIGURE & GROUNDCONTINUATION
PROXIMITY
THE GESTALT THEORY APPLIED TO PRINCIPLES OF DESIGN
A poster for a PSU project to summarize an integral
design theory: the Gestalt
JAVIERBARDEM
TOMMY LEE JONES
JOSHBROLIN
Obisqui OmnihillabOr sam diOrem esecus sum, tem dOlest eiur. quia dOlOre mO ium et eicius vOluptur, vOlOreiusam dOlOrep tissunt. am fuga. hitassunt estis nObis maximin vendem eOsam ab in ra vOlOriOn cOnsequi ad est aut aut dOlute Odit, sunt Oditia prerchicia venihil liciunt
empelia andanti ide a cOnseque net intO Optaest, seque pOrehentiur. tibusda cOrerfe rferit, cus est ut ad quatem vOlupta sitatescipid que nOs sumquat Officit.
a COEN BROTHERS film BaSEd ON THE NOvEl By CORmaC mCCaRTHy
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NO05 MARKETING + GRAPHIC POSTERS
Poster for a modern western directed by the Coen Brothers,
based on a book by Cormac McCarthy.