Steve Gerhardt | CEO | Ixion sgerhardt@ixiononline.com

Exceptional Web Experience, Portal and Web Content Manager in the Cloud - How to Make the Right Business driven Decisions

Agenda

• Benefits

• Use cases / Demos

• Decision Process & Business Case

• Critical Success Factors

Benefits of Exceptional Web Experience products on the Cloud

16 days for net new production site

Eliminate 2-3 weeks lead time

Reduce update time by 80%

Eliminate 1 week for provisioning

Reduce year 1 cost by $200K

Reduce 3 year by > $100K

Reduce deployment time by 75%

Investment Company

Large International Bank

Large International Bank

Use Cases for Portal and WCM in the Cloud

External Site - Hearst Direct Publishing Portal NOW + WCM on AWS

• Reach new clients

• 3 weeks from zero to Production

• Increase productivity of sales people with new web presence

• Eliminate additional 10-15% sales hours spent on communications

• Minimize maintenance needs

Case Study

Quintana

Capital

Group,

LP

Large

energy fund

with

180 Investors

Challenge: New $650 million energy fund based in Houston; needs website and way to deliver quarterly reports to 180 investment partners

Keys to the solution for COO

• One infrastructure, one box

• Non-technical administration team can support site

• Web Content Management and Document Manager included

Solution: A WebSphere Portal Express website with Web Content Management. The Portal Document Manager provides the basis for an extranet to deliver quarterly reporting materials

Results:•Web site up and running quickly•Robust web content management and delivery infrastructure for files and reports•No maintenance - hosting services from Ixion

“We’re able to reach more people than we were able to previously and to provide more detailed, relevant information to fund participants. We’ve been impressed with how intuitive the software is to utilize” — Loren Soetenga, Chief Operating Officer, Quintana Capital Group.

What is Cloud Computing

Business - A user experience and a business model

Cloud computing is an emerging style of IT delivery in which business processes, applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model.

IT - An infrastructure management and services delivery methodology

Cloud computing is a way of managing large numbers of highly virtualized resources so from a management perspective, they resemble a single large resource. This can then be used to deliver services with elastic scaling.

Decision Process

Business Case Fundamentals

On premise costs

• Multiple environments (Development, Test, Production)

• Software (Purchase & Support)• Servers• Labor for HW & SW set up,

deployment, and ongoing support

Cloud cost planning

• Detail scenario for demand over time to determine size instances

• Services (development, ongoing image mgmt including performance and security, applying fixes, etc)

• Infrastructure• Appropriate Software Instance (e.g.

Portal / WCM or Portal / WCM SE• Persistent Storage• Dedicated connectivity – VPN, Virtual

Private Cloud• Internet Data Transfer rates• Additional costs – e.g. Elastic Load

Balancing, Premium Support, etc

Best practices• Multiple scenarios for usage• Clear vision and estimates for desired solution performance incl. product fixes,

testing image health, security etc.

Business Case Fundamentals for “Cloud Project 1”

Example Decision Process

• Business case and Project fundamentals work on paper: now what?

• “Cloud Project 1” Proof of Concept and Business Analysis

• Keys to adoption includes evaluation of:

• Skills, Support, Cost, Contract, IT Socialization

• Networking, Security, Data Integration, Directory, Monitoring

Example Decision Process – A POC for “Cloud Project 1”

Portal and Web Content Manager solutions in the cloud

Critical Success Factors

• External implementation and project with minimal integration

• Contract terms, SLA,

• Internal projects, adoption, data integration

• Bent for strategic adoption

• Security discussions, type of data, encryption

• Contract, scope

• Network – VPN, routing

• Skills

Required Network Performance•Check performance/connectivity acceptable for live link to in house applications (eg Oracle/Peoplesoft, SAP and 3rd party backend-system)•Live integration between cloud and On Premise LDAP/Security servers –might need to federate/ replicate in cloud

Regulatory compliance•Check specific application and organization’s regulatory compliance requirement to determine cloud suitability.

For More Information

Ixion: sgerhardt@ixiononline.com

www.ixiononline.com

IBM and Ixion References

• Hearst Direct

• Quintana Capital

IBM WebSphere Portal and Web Content Manager on the Cloud

http://www.ibm.com/developerworks/downloads/ls/wps-wcmse/cloud.html

IBM SmartCloud Getting Started Guide for WebSphere Portal 7.0.0

http://www-10.lotus.com/ldd/portalwiki.nsf/dx/IBM_Smart_Business_Cloud_getting_started_guide-WebSphere_Portal_V7.0.0

Trial: WebSphere Portal and IBM Web Content Manager v7 Hypervisor Editions

http://www-01.ibm.com/software/genservers/portal/server/hved/

© IBM Corporation 2011. All Rights Reserved.

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