ana sofía gonzález avilaPORTFOLIO 2O12

Specialize my studies in jewelry design.Work in an environment that con-tinuously challenges my creativity and design skills. A place where I can learn in an everyday basis.

B.S. Industrial Design with HonoursInstituto Tecnológico de Estudios Supe-riores de Monterrey (ITESM). May 2011, Monterrey, México.

Study AbroadJewelry Design. Scoula Lorenzo de Medici (LdM). Florence, Italy. (01/2009)

Graphic DesignRevestimientos Porcelanite-Lamosa SA de CV, Monterrey, México. Working supporting the Development of New products department redesigning and implementing the new packaging im-age of several of the group´s brands. Supporting the Publicity department with graphic assitance for products. (08/2011)

PackagingDevelopment and Creation of New ProductsRevestimientos Porcelanite Lamosa SA de CV, Monterrey, México. Working as an intern in the Development and Creation of New Products department in a packaging redesign project for the ceramic tile products. (02/2011)

objective

education

professional experience

Graphic DesignTecnológico de Monterrey Business Incu-bator, Monterrey, México. Image develop-ment for the microenterprise LG travel. (09/2011)

Jewelry Design Laguna Sterling, Torreón, Coahuila, México. Intern in a silver jewelry workshop practicing jewelry making techniques. (06/2010)

“The art is in the streets” Exhibition of LdM students’ outstanding projects. Oyster, silver ring with pearl. Florence, Italy. (05/2009)

InfoceramMexican Northern’s Zone’s Society of Ceramics’ magazine. Publication of ITESM student’s ceramic projects. Folium, ce-ramic fruit bowl. (10/2008)

Photoshop • Illustrator • 3dMax • Sketch-Book Pro • Alias Studio Tools • Autodesk Inventor • Hypershot • InDesign

Spanish (first language) English (fluent/TOEFL 623 points) Italian (basic)

Furniture • Home Accesories • CeramicsInterior Design • Painting • Cooking • Packaging • Photography •Jewelry

Date of Birth. May 29, 1988Phone. +52 (81) 8010 8985E-mail. sofia_gonz@hotmail.comFrom. Torreón, CoahuilaCitizenship. Mexican/AmericanCurrent Location. Monterrey, México

recognitions

computer skills

language skills

interests

ana sofiagonzalez avila

foliumFolium was born in the search of a way to give thanks to nature. This ceramic fruit bowl is inspired in Cornupcopia and nature´s leaves, becoming a modern representation of abundance.

October 2OO8 / ITESM, Monterrey

concept

form

publi-cation

LanekoThis table was designed for Tec de Monterrey’s Design Hall at Monterrey. Lanenko stands for “workplace” and improves the outside workplace for stu-dent designers at Tec.

May 2O1O / ITESM, Monterrey

users

usersstudents

teachers

design

non-design

eatrest

socializeexpositions

studywork

eatrest

socializestudywork

sketchingprototyping

rendering

visitors

janitors

restsocialize

expositions

eatrest

socializeexpositions

cleansweep

pick-up trash

pull

cut

toss take

sketch

1

3

4

or

or

work

2

weemowIn this fast world, where time is so valuable, robots are becom-ing part of our lives to help us in an everyday basis. Considering people´s needs at home and with the collaboration of Robotic En-gineers we created WEEMOW, a completely automatic landmower.

December 2O1O / ITESM, Monterrey

AutomaticSafe CommunicatesProgramable

functions &

image boards

communicate

cut

waterproof

mobile

personas & scenarios were used to define the

user’s needs.

key-words

When the final design was stablished, this design was modeled CAD. The 3d mod-el was later manufactured in a CNC router machine. The physical model was sand-ed and was used to make a fiberglass mold. With this mold the final fiberglass model was made. Finally, the prototype was painted and the electronic parts were added.

WEEMOW is a completely automatic landmower that revolutionizes the current landomowers. With the help of a GPS and sensors, it moves through the garden without the need of a per-son guiding. The user pro-grams WEEMOW through a computer program and WEEMOW does the rest. It´s light communicates to the user what the robot is doing.

light indi-cator

rest mowing

battery level

Los DukesToday, delicious food is not enough. Design has to be im-plied. In association with Los Duke´s owner, we used design to bring a unique environ-ment and service to this local Tex-Mex Monterrey restaurant. Creating a great place for the young people of today.

May 2O11 / ITESM, Monterrey

quality

fun

taste

marketingpositioning

core values

target groupYoung people 18 to 26 years old. People that like to live their independence, enjoy life, and party.

extened target group

There’s two ex-tended target groups. The first group are teens 14 to 17 years old that try to grow in a fast pace. The sec-ond group are young adults 27 to 32 years old that refuse to grow up.

Final ConceptConsidering all the users, and learning about their life-styles we found they had several needs in common, they searched for: fun and socializing, managing time, technology and taste. Taking these needs into ac-count and the global trends we created a modern/coun-try restaurant bar. We want-ed Los Dukes to inspire a unique sensation to it´s us-ers. We created this feeling by combining two oposites: the country look that would make users feel they travel back in time, and the mod-

ern tecnology that would link this concept to our times, making it atractive to all our target groups and the rest of our users (waiters, cooks, managers, etc.)

Food DesignLos Dukes does not only serve food, it interacts with the user and becomes part of their life. The food is marked to give food iden-tity and make it unique. The packaging is designed to express what being at Los Dukes represents: fun, great taste, and “going back into time.¨

The furniture and interior design was created to reflect a modern wester feeling. The restaurant is designed to be interactive. There´s a “wall of fame” where clients can hang their pic-ture taken at Los Dukes (or they can downolad it from internet). There´s also a wall of bottle caps, where clients can add their bottle caps consumed to leave their mark at Los Dukes and contribute decorating.

oysterInsipred in pearls´natural home, oyster creates a modern rep-resentation of pearls´ natural habitat. Combining one of pearls uses determined by humans, jewelry, and pearls´natural crea-tor, oysters.

February 2008 / LdM, Florence, IT

After a through investigation and form exploration oys-ter’s shape was defined the elaboration process started. The design was drawn into the wax using a compass to make sure it was symetrical. It was carved in hard wax and sanded until perfectly smooth. The model was casted using the lost wax technique. After the cast, the silver ring was filed and sanded to remove imperfec-tions. The pearl was set into the ring. Finally, the ring was

buffered and polished.

exhibi-tion

irisThis collection is inspired in Ferragamo’s Rainbow shoe. The designs are watercolour representations.

May 2OO9 / LdM, Florence, IT

earings

turquoise ring

earingsmodeled in soft waxI casted

in copper I soldered I buffered & polished

sawed in sterling silver sheet beadings and handles addedsanded I buffered & polished

jewelry

ring

pendants

pendant

casted in silver with cuttle bone technique I soldered filed I buffered & polished

jewelry

tequila package

ceramic tile packages

Packages designed during and internship at Lamosa, one of Mexico’s more important ceramic

tile manufacturers. They have already been

approved and will soon be out on the market.

miscellaneous

perfume

re-traced camara

ring

miscellaneous

wine cellar

sculpture

fiberglass bowl

miscellaneous

mixer model

refrigerator

Intelligent Ecological Refrigerator. Designed to

save energy reducing the amount of cool that’s wasted by opening fridge doors. Has independent push-in doors made of

smartglass, material that turns clear by touch.

miscellaneous