Winwin Wiana

Popular Culture/Pop Culture is a style, idea, perspective, and the completely different attitude from mainstream culture 'mainstream'

Indications of popular culture is a sense of liked a very large against everything that happens around us every day, such as fashion, movies, music, food, and so on.

Popular culture much influenced by the mass media (at least since the beginning of the 20th century) and turned on continuously by various local cultures and lifestyles.

The phenomenon of popular culture, can not be separated from the interference of the industry that gives rhythm and a strong influence on lifestyle and trends of this time

The development of popular culture in society, actualy occur as a result and logical consequence of the pattern of life from modern human civilization, which is built based on the pleasure, which is actually not substantially.

The strength of popular culture in society has been reach a point where society accepts various changes to the way of life, lifestyle and even worldview, which on the other side has threatened the existence of various forms of indigenous heritage, customs, values, identity and local cultural symbols.

Popular culture touches all aspects of human life, which is in essence increasing homogenization (uniformity) worldwide and turn off pluralization (diversity), and popular culture ingulf the people in the world through trends in all areas.

Here are a variety of products that represent the phenomenon of popular culture in modern societies

Clothing as artifacts of human culture has been influenced also by the global culture that is popular.

Clothing become the trading commodities which promises profit.

Clothing manufactured to fulfill various elements in life, such as supporting the activities or tailored to the types of activities and events, financial condition and various ornaments, the elements of health, political, religious elements, elements of education and entertainment elements. From it all, the most important is fashion to be a means of improving the user's identity.

The patterns of behavior in the use of clothing, so often contain consumption activities with certain symbolic meanings (prestige, status and class) with a certain pattern and tempo settings called the culture of Consumerism.

Culture of consumerism as a culture of consumption that is supported by the creation of symbolic differentiation in the process of consumption, is also constitute shopping culture, which the process of change and development of that, is driven by the logic of "desire" and "want" than "need".

This condition is a powerful weapon for market participants to build an opinion in creating new needs in society, especially fashion products, so that their products salable in the market.

Some things in the field of fashion that is very influential in rolling the popular culture is a collaboration between industry parties with mass media that with very passionate has been propagandize the fashion trends, to be worn by all the world community.

The most powerful weapon to pierce the hegemony of society in using a product fashion is through entertainment's arts workers or public figures (celebrities).

Their ability to delve the emotions of their fans, into a very large force for the perpetrators of the fashion business, in offering the popular culture propaganda

Usage Hot Pants (Shorts) being favorite among young women, one of which popularized by Britney Spears, the world's top artists

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Charism of Eminem (American rapper) hegemonic to dressed pattern on the community of youth people, Rap Music enthusiasts

Madonna as a Fashion Leader (with icons that show the character of her fashion style)

The Community of Young People as Followers of dressed Style (Fashion Follower) of Madonna

The way of change the view of society in relation to avoid the bad influence of popular culture is by altering thinking patterns through changing our meaning (perception of meaning) through social learning.

Similarly, in response to the use of clothing as a part of the process of human civilization, which is more important is how to us freely and consciously could choose clothing that will reflect themselves, and on the other hand can adapt effectively to the demands of local communities over their appearance of dressed .

Winwin Wiana