fashion as culture

8/14/2019 fashion as culture

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Fashion As The Mirror Of

History


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Origin of Clothing

Clothing is fiber and textile material worn on the body.

Clothing serves as:

safety during hazardous activities such as

hiking and cooking.

protects from rough surfaces, rash-causing

plants, insect bites, splinters, thorns and

prickles by providing a barrier between the

skin and the environment.

insulate against cold or hot conditions.

hygienic barrier, keeping infectious and toxic

materials away from the body.

provides protection from harmful UV radiation


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Cultural aspects of Clothing

Clothing performs a range of social and cultural

functions, such as individual, occupational and sexual

differentiation, and social status.

clothing reflect standards of modesty, religion, gender,and social status.


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Gender Differentiation

Social status

Religion


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Gender Differentiation

In most cultures, gender differentiation

of clothing is considered appropriate for

men and women.

In some cultures, sumptuary laws

regulate what men and women are

required to wear.

Islam requires women to wear moremodest forms of attire, usually hijab.

What qualifies as "modest" varies in

different Muslim societies. However,

women are usually required to cover

more of their bodies.

Articles of clothing Muslim women wear

for modesty range from the headscarf to

the burqa.

Social Status:

In some societies, clothing may be used to

indicate rank or status.

feather cloaks and palaoa, or carved whale

teeth in traditional Hawaiian society. In

China, before establishment of the republic,

only the emperor could wear yellow.

History provides many examples ofelaborate sumptuary laws that regulated

what people could wear.

Social status is instead signaled by the

purchase of rare or luxury items (costly

brands) that are limited by cost to those

with wealth or status.


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Religion:

Muslim men traditionally wear white robes and a

cap during prayers and women are required to

wear long, loose, non-transparent outer dress

when stepping out of the home. Sikhs wear a

turban.

Can be worn everyday as a marker for special

religious status.

Unstitched cloth pieces which signifies unified

and complete devotion to the task at hand, with

no digression.

The cleanliness of religious dresses indiactes

purity.

Priests officiating in the Temple had very specific

garments.


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Equality

Irrespective of

race

Religion

UnityProfessionalism Dress Code


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Clothing and Textile

Clothing became the means through which the new businesscommunity (merchants and craftsmen) could affirm its social, political

and economic status over traditional dominating classes.Sumptuary laws, whereby appearance was a public decision, not apersonal choice. These laws dictated what could be worn, and bywhom.

Actresses and celebrated dressmakers were beginning to have aninfluence on costume.Magazines of fashion were published in France and England whichgive an exact record of the materials used and the changes in thestyles.


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ROMNTI

-Advent of sewing machine-Increased output in clothing manufacture

-People began to actively indulge in fashion for

it's own sake-Fashionable Women's dress became

incredibly over decorated

-Men's fashion becomes a series of

undecorated black tubes

-Women's dress grew

more and more

cumbersome and

impractical

-Proved a low point for

women in Western history

ERA1830-40


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FASHION TIMELINE


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Here begins the story ofCH NEL


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CHANEL

French company 1909 Paris head quaters Alain Wertheimer and Gerard Wertheimer grandsons of

Pierre Wertheimer who was an early business partner ofthe couturire Gabrielle Bonheur Chanel.

Chanel S.A. is a high fashion brand that specializes inhaute couture and ready-to-wear clothes luxury goods andfashion accessories. In her youth Gabrielle Chanel gainedthe nickname Coco from her time as a chanteuse.


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Gabrielle BonheurChanel


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s a fashion designer, Coco Chanel catered to womens taste for elegance in dress,with blouses and suits trousers and dresses and jewellery of simple design thatreplaced the opulent over-designed and constrictive clothes and accessories of 19th-century fashion.

The classic black-and-white palettemenswear-inspired design and simpleelegance of the Chanel revered today arewhat made her a rebel in the 1920s and30s.Rejected a lot of the feminine styles ofher day created a kind of androgynousstylevery powerfully modern


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The First World War

(191418) affected

European fashion

through scarcity ofmaterials, the

mobilisation of

women.

Chanel had opened a

large dress shop at 31

in Paris.

During the Second World

War (193945), Coco

Chanel closed shop at

Maison Chanel leaving

only jewellry and

parfumerie for sale


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Arrested thinking that she was in collaboration with the nazi

In 1953, upon returning to France from Switzerland, Coco Chanel found the fashion

business enamoured of the New Look (1947), by Christian Dior.

In 1953, Chanel collaborated with jeweler Robert Goossens; he was to design jewelry

(bijouterie and gemstone) to complement the fashions of the House of Chanel; notably,

long-strand necklaces of black pearls and of white pearls, which high contrast softened

the severe design of the knitted-wool Chanel Suit Later, in 1965, Pierres son, Jacques Wertheimer, assumed his fathers management of

the parfumerie.

Coco Chanel died on 10 January 1971, at the age of 87. She was still designing at the

time of her death Alain Wertheimer, son of Jacques Wertheimer, assumed control of Chanel S.A. in 1974.


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The postCoco EraIn 1981 Chanel launched Antaeus an eau de toilette for men. In 1983 KarlLagerfeld took over as chief designer for Chanel. In 1994 Chanel had a netprofit equivalent to 67 million on the sale of 570 million in ready-to-wearclothes and was the most profitable French fashion house. In 2002 Chanellaunched the Chance perfume .In July 2002 a jewelry and watch outlet opened


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"Fashion passes, styleremains.


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Ancient Times ( Vedic ages to Islam

invasion 11th century AD)

Unstiched clotheswrapping included sari

and dhoti.

Men would wear three pieces of cloth.

Uttoriya on upper body, neebi as underwear

and the dhoti .For women, they mostly would

wear one or two long pieces.


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Indian Clothing

Clothing in India varies from region to

region depending on the ethnicity,

geography, climate and culturaltraditions of the people of that region

Ethnic charm is exuded in simple

outfits in India.


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Islamic age ( 11th century till late

19th)

Stitched clothes made inroads for males and for

Muslim females. Purdah for women ( veils) was

introduced in regular Indian family as well.

The sari happens to be the most versatile drape

with its amazing styles of draping and design.

The sari is the traditional dress of India whichalso modifies as per material, drape and style

with each region.


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SalwarKameez

SariGhagraCholi(lehengacholi)

Pattu Pavadai/

Reshme Langa Mundum

Neriyathum

ChuridaarKurta

WOMENs

Clothing


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Mens Clothing

For men, traditional clothes arethe Sherwani, Lungi, KurtaandDhotior Pajama. Also, mostrecently Pant and shirt have alsobeen accepted as traditionalIndian dress by the Governmentof India.

pagadis., phetas, caps, nehru coats
http://en.wikipedia.org/wiki/Sherwanihttp://en.wikipedia.org/wiki/Lungihttp://en.wikipedia.org/wiki/Kurtahttp://en.wikipedia.org/wiki/Dhotihttp://en.wikipedia.org/wiki/Pajamahttp://en.wikipedia.org/wiki/Pajamahttp://en.wikipedia.org/wiki/Dhotihttp://en.wikipedia.org/wiki/Kurtahttp://en.wikipedia.org/wiki/Lungihttp://en.wikipedia.org/wiki/Sherwani


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Is Western wear a problem?


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Westernization or modernization

Modernization takes place in thoughts not in

looks.

Then why westernization is termed

modern?

Its recent

West = Developed = Modern is the notion.

Considered Secular

Denotes a status symbol


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Indian Clothing Vs Western Clothing

in Indian Context


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Conclusion

Globalization

Fill the generation Gaps

Careful according to social

standards- loopholes in

our society.

Dont just copy.

FinallyITs your

personal Freedom


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THANK YOU


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Group

Apurva Nagarajan

Swathi Srivasto

Krishnaveni Surabhi

Kriti Singh

fashion as culture

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